Electronic Arts (EA)
Senior Manager, User Acquisition
Electronic Arts (EA), Kirkland, Washington, United States, 98034
Overview
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Senior Manager, User Acquisition
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Electronic Arts (EA) Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. A team where everyone makes play happen. Responsibilities
Functional expert in media buying and user acquisition Work with UA Leadership to execute on and lead UA performance for EA Mobile’s top titles Lead team ideas and innovation through ambiguous industry changes, i.e. privacy, measurement Nurture advertising partner relationships to strengthen EA’s standing within the partner’s development roadmap Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing Take ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners Requirements
4+ years of experience in mobile media buying / user acquisition / performance marketing Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV) Curiosity and experience always looking for, proposing, testing new advertising channels, partners and formats Experience inspiring team members at any level to achieve at an level BA/BS Degree in marketing/finance or equivalent Quantitative field Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, Snapchat Experience working in a metric-driven role focused on return on investment Passion/knowledge for video games Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing Knowledge of Excel, SQL and Microsoft office / google applications Working knowledge and familiarity with coding languages like Python or HTML Comfortable managing multi million dollar budgets About EA & Benefits
Compensation and benefits are location-dependent. Pay ranges are provided below and may be adjusted by recruiter based on experience and location. Benefits may include paid time off, healthcare, retirement plans, and potential bonuses/equity. Pay Ranges
British Columbia (e.g., Vancouver vs. Victoria): $130,800 - $183,000 CAD California (e.g., Los Angeles vs. San Francisco): $150,100 - $228,000 USD Washington (e.g., Seattle vs. Spokane): $141,300 - $192,000 USD In the US, benefits may include paid time off, sick time, holidays, parental leave, insurance, and 401(k). In British Columbia, benefits include vacation, sick time, top-up benefits, extended health/dental/vision, life insurance, disability insurance, and retirement plan. Certain roles may be eligible for bonus and equity. About Electronic Arts
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. Seniority level
Mid-Senior level Employment type
Full-time Job function
Other Industries
Entertainment Providers
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Join to apply for the
Senior Manager, User Acquisition
role at
Electronic Arts (EA) Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. A team where everyone makes play happen. Responsibilities
Functional expert in media buying and user acquisition Work with UA Leadership to execute on and lead UA performance for EA Mobile’s top titles Lead team ideas and innovation through ambiguous industry changes, i.e. privacy, measurement Nurture advertising partner relationships to strengthen EA’s standing within the partner’s development roadmap Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing Take ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners Requirements
4+ years of experience in mobile media buying / user acquisition / performance marketing Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV) Curiosity and experience always looking for, proposing, testing new advertising channels, partners and formats Experience inspiring team members at any level to achieve at an level BA/BS Degree in marketing/finance or equivalent Quantitative field Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, Snapchat Experience working in a metric-driven role focused on return on investment Passion/knowledge for video games Always want to improve the growth marketing ecosystem with knowledge sharing and hypothesis testing Knowledge of Excel, SQL and Microsoft office / google applications Working knowledge and familiarity with coding languages like Python or HTML Comfortable managing multi million dollar budgets About EA & Benefits
Compensation and benefits are location-dependent. Pay ranges are provided below and may be adjusted by recruiter based on experience and location. Benefits may include paid time off, healthcare, retirement plans, and potential bonuses/equity. Pay Ranges
British Columbia (e.g., Vancouver vs. Victoria): $130,800 - $183,000 CAD California (e.g., Los Angeles vs. San Francisco): $150,100 - $228,000 USD Washington (e.g., Seattle vs. Spokane): $141,300 - $192,000 USD In the US, benefits may include paid time off, sick time, holidays, parental leave, insurance, and 401(k). In British Columbia, benefits include vacation, sick time, top-up benefits, extended health/dental/vision, life insurance, disability insurance, and retirement plan. Certain roles may be eligible for bonus and equity. About Electronic Arts
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. Seniority level
Mid-Senior level Employment type
Full-time Job function
Other Industries
Entertainment Providers
#J-18808-Ljbffr