Zenith
Overview
Director, Multicultural & Inclusive Strategy role at Zenith. About Zenith
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands. Zenith’s Cultural Convergence practice is made up of subject matter experts in the areas of Inclusive Marketing, Multicultural Marketing, and DEI Marketing. The practice reflects the needs of clients when it comes to reaching diverse consumers and creating inclusive media and marketing initiatives that drive business. Our goal is to lead with human insights that fuel results, inspire creative partnerships, and platforms representative of the intersectional diversity of our world and consumer, while positively impacting communities. Role Overview
Zenith is looking for a driven and passionate individual to fill the
Director, Multicultural & Inclusive Strategy
role to deliver more meaningful, culture-driven, and business-centric marketing and media strategies for a major financial services client. This person will lead the development, execution, and stewardship of integrated media plans that deliver an inclusive vision. This position reports directly to the VP, Strategy with practice support from EVP, Cultural Convergence. Responsibilities
Inclusive strategy, media plan development, and collaboration across practices. Lead the development of Inclusive, Multicultural, and DEI media strategies that activate consumer insights, drive innovation for clients, and provide structure for brand channel presence/priorities. Act as team lead on the client’s business and oversee all aspects of the assigned LOB(s); manage projects and resources for subsidiaries/business units. Translate client briefs into culturally relevant, insights-led media strategy and activation briefs with clear media objectives; analyze client business situations to identify opportunities to reach diverse consumers. Build audience profiles and insights that illustrate diverse consumer motivations; deliver culturally grounded insights beyond demographics. Support development of roles for diverse consumers and media partners; define how media delivers on a holistic strategy while accounting for nuances and barriers. Participate in product and process innovation, including briefs, workshops, channel planning, and team collaborations to improve how we use communications for diverse audiences. Partner with Investment and Data/Analytics to ensure diverse consumer strategies are actioned in the marketplace and integrated into measurement and learning agendas. Develop client-facing presentations and bespoke culturally-led POVs and recommendations with support from the broader team. Establish and develop client relationships by understanding business needs and applying expertise to create tangible solutions with a culture-first focus. Collaborate with partner agencies to integrate messaging and campaigns into overall plans from a diverse consumer perspective. Serve as SME on culture within the team; stay current on diverse audiences, industry developments, and cultural movements. Ensure teams adopt best-in-class tools and systems to deliver plan recommendations aligned to client objectives. Provide direction, mentorship, training, and management to support direct and indirect reports. Qualifications
Key Qualifications: Embodies the values of the Cultural Convergence practice; passion, expertise, and commitment to connecting with diverse consumers and driving cultural relevance. Resilient, proactive, and collaborative; embraces opportunity to solve problems with culture-first solutions. Self-starter who contributes in a highly collaborative environment; willing to share ideas to deliver success. Culture-first resource for resolving complex questions and unpacking client needs. Supports from account leads and EVP, Cultural Convergence to help set up for success. Minimum Qualifications: B.A. or B.S. in Advertising, Marketing, humanities, liberal arts, or related fields. 8+ years of media planning experience with a focus on culture-first strategy and planning across: Hispanic/Latino, African American/Black, Asian-American/Pacific-Islander, LGBTQ+ markets Agency experience highly preferred 5+ years in a management capacity Adept at injecting ideas and leading industry developments into planning assignments. Clear, diplomatic communication for client/internal discussions. Curiosity and passion for client business; strong media partner relationships across diverse-owned and targeted partners. Proven experience presenting plans to senior-level clients and influencing decision-making. Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills. Accountability, flexibility, and ability to work in a fast-paced environment. Ability to guide others in defining high-level strategy; budget management and cost control. Positive, team-player attitude with a focus on collaboration and growth. Self-starter, detail-oriented, and capable in a fast-paced environment. Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, MBOX, MRI/GfK, GWI; ability to translate data into culture-first insights. Additional Information
Our Publicis Groupe motto “Viva La Différence” emphasizes belonging and inclusive experiences for all talent. Publicis Groupe offers robust and inclusive benefits, including medical, dental, vision, disability, 401k, parental and family care leave, tuition reimbursement, and flexible time off. If accommodation is needed for applications or onboarding, contact USMSTACompliance@publicis.com. All information will be kept confidential per EEO guidelines. Compensation Range: $120,000 - $145,000 annually. This posting may be modified; compensation based on skills and experience. Application deadline: 10/2/2025. Veterans Encouraged to Apply Referrals increase your chances of interviewing at Zenith by 2x.
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Director, Multicultural & Inclusive Strategy role at Zenith. About Zenith
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands. Zenith’s Cultural Convergence practice is made up of subject matter experts in the areas of Inclusive Marketing, Multicultural Marketing, and DEI Marketing. The practice reflects the needs of clients when it comes to reaching diverse consumers and creating inclusive media and marketing initiatives that drive business. Our goal is to lead with human insights that fuel results, inspire creative partnerships, and platforms representative of the intersectional diversity of our world and consumer, while positively impacting communities. Role Overview
Zenith is looking for a driven and passionate individual to fill the
Director, Multicultural & Inclusive Strategy
role to deliver more meaningful, culture-driven, and business-centric marketing and media strategies for a major financial services client. This person will lead the development, execution, and stewardship of integrated media plans that deliver an inclusive vision. This position reports directly to the VP, Strategy with practice support from EVP, Cultural Convergence. Responsibilities
Inclusive strategy, media plan development, and collaboration across practices. Lead the development of Inclusive, Multicultural, and DEI media strategies that activate consumer insights, drive innovation for clients, and provide structure for brand channel presence/priorities. Act as team lead on the client’s business and oversee all aspects of the assigned LOB(s); manage projects and resources for subsidiaries/business units. Translate client briefs into culturally relevant, insights-led media strategy and activation briefs with clear media objectives; analyze client business situations to identify opportunities to reach diverse consumers. Build audience profiles and insights that illustrate diverse consumer motivations; deliver culturally grounded insights beyond demographics. Support development of roles for diverse consumers and media partners; define how media delivers on a holistic strategy while accounting for nuances and barriers. Participate in product and process innovation, including briefs, workshops, channel planning, and team collaborations to improve how we use communications for diverse audiences. Partner with Investment and Data/Analytics to ensure diverse consumer strategies are actioned in the marketplace and integrated into measurement and learning agendas. Develop client-facing presentations and bespoke culturally-led POVs and recommendations with support from the broader team. Establish and develop client relationships by understanding business needs and applying expertise to create tangible solutions with a culture-first focus. Collaborate with partner agencies to integrate messaging and campaigns into overall plans from a diverse consumer perspective. Serve as SME on culture within the team; stay current on diverse audiences, industry developments, and cultural movements. Ensure teams adopt best-in-class tools and systems to deliver plan recommendations aligned to client objectives. Provide direction, mentorship, training, and management to support direct and indirect reports. Qualifications
Key Qualifications: Embodies the values of the Cultural Convergence practice; passion, expertise, and commitment to connecting with diverse consumers and driving cultural relevance. Resilient, proactive, and collaborative; embraces opportunity to solve problems with culture-first solutions. Self-starter who contributes in a highly collaborative environment; willing to share ideas to deliver success. Culture-first resource for resolving complex questions and unpacking client needs. Supports from account leads and EVP, Cultural Convergence to help set up for success. Minimum Qualifications: B.A. or B.S. in Advertising, Marketing, humanities, liberal arts, or related fields. 8+ years of media planning experience with a focus on culture-first strategy and planning across: Hispanic/Latino, African American/Black, Asian-American/Pacific-Islander, LGBTQ+ markets Agency experience highly preferred 5+ years in a management capacity Adept at injecting ideas and leading industry developments into planning assignments. Clear, diplomatic communication for client/internal discussions. Curiosity and passion for client business; strong media partner relationships across diverse-owned and targeted partners. Proven experience presenting plans to senior-level clients and influencing decision-making. Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills. Accountability, flexibility, and ability to work in a fast-paced environment. Ability to guide others in defining high-level strategy; budget management and cost control. Positive, team-player attitude with a focus on collaboration and growth. Self-starter, detail-oriented, and capable in a fast-paced environment. Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, MBOX, MRI/GfK, GWI; ability to translate data into culture-first insights. Additional Information
Our Publicis Groupe motto “Viva La Différence” emphasizes belonging and inclusive experiences for all talent. Publicis Groupe offers robust and inclusive benefits, including medical, dental, vision, disability, 401k, parental and family care leave, tuition reimbursement, and flexible time off. If accommodation is needed for applications or onboarding, contact USMSTACompliance@publicis.com. All information will be kept confidential per EEO guidelines. Compensation Range: $120,000 - $145,000 annually. This posting may be modified; compensation based on skills and experience. Application deadline: 10/2/2025. Veterans Encouraged to Apply Referrals increase your chances of interviewing at Zenith by 2x.
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