Power Digital Marketing, Inc. is hiring: Retail Marketing Strategist, Retail Mar

Amazon & Retail Media Strategist - Search (PPC)

Remote - Colombia

Overview

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world—with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. Our proprietary technology, nova, analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A, putting marketers in a strategic seat at the table. Managing billions in media, our team challenges traditional planning and measurement through testing and data science across the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life

• As a Retail Marketing Strategist, you will own the execution, performance, and growth of Amazon & retail PPC advertising campaigns within your book of business. You will align your efforts with client business goals, own reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. You will provide insights and forward-thinking strategy to clients and understand the service’s strategy and levers to drive performance.

Responsibilities

• Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance
• Participate in weekly department scrums and training sessions to grow channel knowledge
• Continuously seek to improve campaign performance & business impact against client goals
• Maintain frequent and excellent communication with internal agency teams and assigned clients
• Contribute to the development of new department training materials
• Utilize AI and delegation resources to assist in workflow where possible
• Employ AI technologies to enhance and optimize business processes
• Leverage Power Digital's Nova ecosystem as it relates to your department

Qualifications

• 2-3 years of digital marketing experience; 1-2 years in an agency setting preferred
• Minimum 2 years of hands-on experience with Amazon/Retail search advertising, Google paid search advertising, or similar
• Significant campaign management experience in one or more of the following:
• Amazon Ad Console
• Walmart Connect
• Instacart Ads
• Criteo Retail
• CitrusAd
• Proficiency in Google/Microsoft Office Suite(s)
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated with a strong desire to succeed
• Excellent interpersonal skills
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs)

• Hit revenue per team member success metric: $25k+
• Hit EBITDA per team member success metric: $5k+
• Below 10% Client Churn Rate

Most Important Things (MITs)

• Excellence in channel production and account performance
• Internal & client-facing communication
• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
• Fully flexible work environment: remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 17 Colombian national holidays + 2 mental health recharge days per year
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs
• Quarterly awards with prize money and recognition
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, and we are an Equal Opportunity Employer. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion and other parts of one’s identity. Inclusion is everyone's responsibility.

Please note: Power Digital does not charge any application, processing, or training fee. All genuine job openings will be posted on our careers page. If you have doubts about authenticity, email recruiting@powerdigital.com before taking action.

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