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Blue Magma Residential

Marketing Specialist

Blue Magma Residential, Atlanta, Georgia, United States, 30383

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Job Summary

We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and a passion for creating effective marketing strategies that drive engagement. Total Rewards

Paid Time Off Health, life, vision, dental, disability, and AD&D insurance Flexible Spending Accounts/Health Savings Accounts 401(k) Responsibilities

Develop and implement comprehensive marketing strategies across multiple channels, including digital, print, and social media. Conduct market research to identify trends, customer needs, and competitive landscape. Optimize website content for SEO to improve organic search rankings and drive traffic. Create engaging content for various platforms, including blogs, social media posts, email campaigns, and website copy. Manage social media accounts and develop targeted advertising campaigns on platforms like Facebook and Google AdWords. Utilize marketing automation tools to streamline processes and enhance lead generation efforts. Analyze campaign performance using Google Analytics and other analytics tools to measure effectiveness and ROI. Collaborate with the leasing teams to align marketing efforts with occupancy goals and strategies. Assist in budgeting for marketing initiatives and track expenditures against the budget. Stay updated on industry trends and emerging technologies to ensure our strategies remain competitive. Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field. Proven experience in digital marketing, including SEO, content marketing, email marketing, and performance marketing. Proficiency in Adobe Creative Suite for creating visual content. Familiarity with WordPress for website management and HTML for basic coding tasks. Strong copywriting skills with the ability to create compelling content tailored to different audiences. Experience with B2B marketing strategies is preferred. Knowledge of e-commerce platforms and online advertising sales is a plus. Excellent research skills with the ability to analyze data effectively. Seniority level

Entry level Employment type

Full-time Job function

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