McHenry County College
Executive Director of Marketing and Creative Services
McHenry County College, Bull Valley, Illinois, United States
Overview
Workweek 40 Hours | Flexible schedule to meet department needs. The Executive Director of Marketing and Creative Services is a college brand ambassador, responsible for managing marketing, advertising, and web efforts to enhance the growth of the institution and its programs. Supporting the Vice President of Marketing, Communications, and Development, the Executive Director of Marketing and Creative Services develops an annual comprehensive marketing strategy designed to create a full-service agency approach to serving the College’s marketing and promotional needs. The position collaborates with internal departments/customers, as well as vendors, and manages all phases of a project from intake to delivery. The executive director makes decisions about the approach of all design and promotional components, and provides direction to the design, writing, and online teams to ensure alignment with department and organizational goals and objectives. This position is responsible for the effective and timely development, management, and implementation of the department’s advertising, marketing collateral, and campaigns, while developing and managing the department’s annual budget. The position also supports the Vice President of Marketing, Communications, and Development with all efforts surrounding the College brand identity and other development projects and materials.
Supervisory Relationships/Director Reports:
Coordinator of Marketing Traffic
Coordinator of Web Strategy
Digital Marketing Specialist
Digital Media Specialist
Graphic Designer (2)
Content Marketing Writer
Web Content Specialist
Duplication Center Operator
Essential Job Functions and Responsibilities
Manage and provide direction and strategy for the following areas of marketing: advertising and design; copywriting; web and online services; copy/duplication services
With direction from the Vice President of Marketing, Communications, and Development, develop and manage the College’s marketing strategy
Manage, plan, and align creative services, including print and web design, digital media channels, photography, print production, interactive content, and mail services – for the department to serve as the central marketing creative agency for the College
Oversee execution of marketing directives to ensure high-quality, efficient work that exceeds client expectations
Drive innovative and expert-level creative concepts to move the institution forward and distinguish it from other college options
Oversee and lead a team of designers, writers, web, and digital media experts
Proficiently manage financial projections and operate within budget
Serve as a key liaison for all internal clients, as well as for printing and media contacts
Supervise team members to accurately quote and/or estimate print projects, working with vendors and ensuring projects are completed on time and on budget
Work with creative, writing, web, and digital teams to ensure deadlines are met on all department projects
Manage online and digital media team to create fresh and differentiated online content
Work collaboratively with other college departments and key employees within those areas to problem solve and provide best solutions
Provide primary design and creative support and collaboration with Admissions and Recruitment team to manage campaigns that drive enrollment through recruitment and retention
Organize and manage reporting efforts on key campaigns to make data-driven decisions
Write, proofread, and edit key communication pieces
Manage major campaign pre-press, retouching, digital, and other print operations and services
Support the duplication center through review of processes, appropriate training, and awareness of new print advancements and opportunities
Communicate and speak accurately about production and traffic capabilities to other team members and clients
Manage team members to execute all print, clearly communicate schedules, and regularly follow up to meet all deadlines
Manage email marketing tools and campaigns
Manage text marketing tools and campaigns
Communicate job status information to all team members
Promote smooth workflow and communication between areas of department
Identify key prospective students and target groups through expert-level review of list sources and other key sources of information
Create and manage timelines for projects based on institutional goals and priorities
Work collaboratively with others (e.g. colleagues, stakeholders, vendors) to accomplish functions and responsibilities
Demonstrate the ability to approach complex problems and deliver appropriate solutions
Support the Vice President of Marketing, Communications, and Development with key institutional events and activities that position the College positively in the community
Additional duties as assigned by Vice President of Marketing, Communications, and Development
Required Qualifications
Bachelor’s degree from a regionally accredited institution
A minimum of five years of solid, progressively responsible experience managing advertising, marketing, or communications projects, traffic coordination, and managing budgets
Experience creating and executing design ideas, and managing design teams
Experience supervising and developing a cross-functional team of creative, editorial, technical, and production staff
Experience integrating traditional and new marketing channels
Experience in event management
Desired Qualifications
Master’s degree from a regionally accredited institution
Three years’ experience in an advertising agency setting
Experience in marketing a higher education setting
Bilingual communication skills in Spanish
Equal Employment Opportunity McHenry County College declares and reaffirms a policy of equal opportunity and non-discrimination. The College will make all decisions regarding admission, employment, participation in educational programs, or activities, without discrimination on grounds of race, color, creed or religion, sex, national origin, ancestry, age, order of protection status, marital status, physical or mental disabilities, military status, sexual orientation, gender-related identity, pregnancy, unfavorable discharge from military service, or other factors prohibited by law. Decisions regarding employment include hiring, promotion, termination, wages or salaries, benefits, and other terms and conditions of employment. MCC is committed to fostering an inclusive and accessible college community.
To request reasonable accommodation to participate in any aspect of the hiring process, contact Human Resources at AskHR@mchenry.edu.
#J-18808-Ljbffr
Workweek 40 Hours | Flexible schedule to meet department needs. The Executive Director of Marketing and Creative Services is a college brand ambassador, responsible for managing marketing, advertising, and web efforts to enhance the growth of the institution and its programs. Supporting the Vice President of Marketing, Communications, and Development, the Executive Director of Marketing and Creative Services develops an annual comprehensive marketing strategy designed to create a full-service agency approach to serving the College’s marketing and promotional needs. The position collaborates with internal departments/customers, as well as vendors, and manages all phases of a project from intake to delivery. The executive director makes decisions about the approach of all design and promotional components, and provides direction to the design, writing, and online teams to ensure alignment with department and organizational goals and objectives. This position is responsible for the effective and timely development, management, and implementation of the department’s advertising, marketing collateral, and campaigns, while developing and managing the department’s annual budget. The position also supports the Vice President of Marketing, Communications, and Development with all efforts surrounding the College brand identity and other development projects and materials.
Supervisory Relationships/Director Reports:
Coordinator of Marketing Traffic
Coordinator of Web Strategy
Digital Marketing Specialist
Digital Media Specialist
Graphic Designer (2)
Content Marketing Writer
Web Content Specialist
Duplication Center Operator
Essential Job Functions and Responsibilities
Manage and provide direction and strategy for the following areas of marketing: advertising and design; copywriting; web and online services; copy/duplication services
With direction from the Vice President of Marketing, Communications, and Development, develop and manage the College’s marketing strategy
Manage, plan, and align creative services, including print and web design, digital media channels, photography, print production, interactive content, and mail services – for the department to serve as the central marketing creative agency for the College
Oversee execution of marketing directives to ensure high-quality, efficient work that exceeds client expectations
Drive innovative and expert-level creative concepts to move the institution forward and distinguish it from other college options
Oversee and lead a team of designers, writers, web, and digital media experts
Proficiently manage financial projections and operate within budget
Serve as a key liaison for all internal clients, as well as for printing and media contacts
Supervise team members to accurately quote and/or estimate print projects, working with vendors and ensuring projects are completed on time and on budget
Work with creative, writing, web, and digital teams to ensure deadlines are met on all department projects
Manage online and digital media team to create fresh and differentiated online content
Work collaboratively with other college departments and key employees within those areas to problem solve and provide best solutions
Provide primary design and creative support and collaboration with Admissions and Recruitment team to manage campaigns that drive enrollment through recruitment and retention
Organize and manage reporting efforts on key campaigns to make data-driven decisions
Write, proofread, and edit key communication pieces
Manage major campaign pre-press, retouching, digital, and other print operations and services
Support the duplication center through review of processes, appropriate training, and awareness of new print advancements and opportunities
Communicate and speak accurately about production and traffic capabilities to other team members and clients
Manage team members to execute all print, clearly communicate schedules, and regularly follow up to meet all deadlines
Manage email marketing tools and campaigns
Manage text marketing tools and campaigns
Communicate job status information to all team members
Promote smooth workflow and communication between areas of department
Identify key prospective students and target groups through expert-level review of list sources and other key sources of information
Create and manage timelines for projects based on institutional goals and priorities
Work collaboratively with others (e.g. colleagues, stakeholders, vendors) to accomplish functions and responsibilities
Demonstrate the ability to approach complex problems and deliver appropriate solutions
Support the Vice President of Marketing, Communications, and Development with key institutional events and activities that position the College positively in the community
Additional duties as assigned by Vice President of Marketing, Communications, and Development
Required Qualifications
Bachelor’s degree from a regionally accredited institution
A minimum of five years of solid, progressively responsible experience managing advertising, marketing, or communications projects, traffic coordination, and managing budgets
Experience creating and executing design ideas, and managing design teams
Experience supervising and developing a cross-functional team of creative, editorial, technical, and production staff
Experience integrating traditional and new marketing channels
Experience in event management
Desired Qualifications
Master’s degree from a regionally accredited institution
Three years’ experience in an advertising agency setting
Experience in marketing a higher education setting
Bilingual communication skills in Spanish
Equal Employment Opportunity McHenry County College declares and reaffirms a policy of equal opportunity and non-discrimination. The College will make all decisions regarding admission, employment, participation in educational programs, or activities, without discrimination on grounds of race, color, creed or religion, sex, national origin, ancestry, age, order of protection status, marital status, physical or mental disabilities, military status, sexual orientation, gender-related identity, pregnancy, unfavorable discharge from military service, or other factors prohibited by law. Decisions regarding employment include hiring, promotion, termination, wages or salaries, benefits, and other terms and conditions of employment. MCC is committed to fostering an inclusive and accessible college community.
To request reasonable accommodation to participate in any aspect of the hiring process, contact Human Resources at AskHR@mchenry.edu.
#J-18808-Ljbffr