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prove.com

Senior Director, Product Marketing New New York, NY

prove.com, New York, New York, us, 10261

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As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Prove is driving the future of digital identity. We are looking for self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. Teamwork is also important to us – we work together and play together. Title:

Senior Director, Product Marketing Department:

Marketing Reports To:

Chief Marketing Officer FLSA Status:

Exempt Location:

New York, NY Job Summary

We are seeking a Senior Director of Product Marketing to play a critical role in shaping how Prove positions and grows its product portfolio. As a key member of the marketing leadership team, you will define the strategy, messaging, and go-to-market execution that drives awareness, adoption, and revenue impact. Key Responsibilities

Lead & Build the PMM Function – Hire, mentor, and scale a high-performing product marketing team. Strategy & Positioning – Distill complex product capabilities into clear messaging frameworks and differentiated positioning. Enablement – Equip sales and product teams with the right competitive intelligence, messaging, and tools to win. Market Insights – Conduct research on customers, competitors, and trends to inform product strategy and GTM execution. Campaign Collaboration – Partner with the Demand Generation team to guide integrated campaigns that drive pipeline and adoption. Product Launches – Lead go-to-market planning and cross-functional execution for new product and feature launches. Metrics & Reporting – Define and monitor KPIs that measure product marketing’s impact on growth and pipeline. Evangelism – Act as a thought leader internally and externally, building awareness of Prove’s solutions and vision. Culture & Values – Serve as a culture carrier, embodying Prove’s values of innovation, accountability, and customer obsession. Experience & Qualifications

10+ years of product marketing experience, with leadership experience in high-growth B2B technology companies. Proven success building and leading product marketing teams. Track record of driving measurable business impact through positioning, GTM execution, and sales enablement. Strong collaborator with cross-functional experience working alongside Product, Sales, and Demand Gen teams. Excellent storyteller with the ability to simplify complexity into compelling narratives for executive and technical audiences. Promote, maintain and enhance our cultural values of humility, passion, inclusion, and leadership. Strong passion for learning about our products and markets through in-house and external training. We offer competitive salaries and benefits, including Modern Health for financial, mental, and physical wellness, 401(k) Retirement Plan & Match, Unlimited Vacation and Flexible hours, and Comprehensive medical benefits for you and your family. Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics.

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