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The
Vice President of Global Marketing , based in
Novi, MI , supporting the Branson Ultrasonics business, will be a key strategic partner to the Business Unit President and leadership team, taking direct ownership of product strategy, customer engagement, and revenue growth. This executive role calls for a visionary leader with proven success in global manufacturing markets who can translate vision into execution and elevate the business to its next level of performance.
Responsibilities
Strategic Leadership
Shape and execute a comprehensive global marketing strategy aligned with long-term business objectives.
Define compelling brand positioning, messaging, and value propositions across product lines and markets.
Partner with senior leadership to influence business unit growth strategies and customer engagement initiatives.
Team & Functional Leadership
Lead, mentor, and expand a global marketing organization across product marketing, digital, communications, and regional teams.
Advance digital marketing, analytics, and customer engagement capabilities to strengthen competitive advantage.
Foster a culture of accountability, innovation, and collaboration that inspires high performance.
Market & Customer Focus
Transform market research and customer insights into actionable strategies that guide product and go-to-market decisions.
Champion voice-of-customer programs to fuel innovation and drive adoption.
Track competitive trends and market shifts to proactively adjust strategies.
Demand Generation & Growth
Direct global demand generation campaigns and pipeline development in close partnership with Sales.
Deliver integrated marketing plans across digital, social, events, and channels to accelerate growth.
Drive ROI through metrics-based decision-making and performance optimization.
Brand & Communications
Strengthen global brand presence through powerful storytelling and consistent messaging.
Lead internal and external communications, executive thought leadership, and media relations.
Ensure a unified brand identity across all geographies and channels.
Advance Branson's Digital Marketing Strategy across all markets worldwide.
Who You Are This is a high-visibility role for a transformative leader who thrives at the intersection of strategy, execution, and customer impact. The Global VP of Marketing will play a pivotal role in charting the business unit's future growth, strengthening its competitive position, and inspiring a global team to deliver results.
For This Role, You Will Need
Bachelor's degree in Engineering or a related field
Experience leading product marketing for a business unit or company
10+ years of progressive marketing leadership experience with global responsibilities in a B2B or industrial/manufacturing environment
A record of success building and executing strategies that drive measurable growth in revenue and market share
Expertise in brand management, product marketing, and demand generation
Deep knowledge of global markets, technical requirements, customer segmentation, and regional marketing dynamics
Exceptional leadership, communication, and interpersonal skills with the ability to influence at every level
Strong analytical and financial acumen with experience managing significant budgets and achieving ROI
Agility to thrive in a fast-paced, complex, and matrixed environment
Legal Authorization to work in the United States - sponsorship will not be provided
Preferred Qualifications That Set You Apart
MBA preferred
Strategic thinker with a results-driven mindset
Customer-centric, with data-informed decision-making skills
Collaborative leadership style with global cultural awareness
Innovative, digitally savvy, and forward-looking
Known for execution, accountability, and follow-through
High technical and engineering acumen to translate into differentiated growth strategies
Our Culture & Commitment to You At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. We invest in your success so you can make a lasting impact. We recognize the importance of employee wellbeing and offer flexible, competitive benefits plans to meet you and your family’s needs, including medical plans with dental and vision, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and more. We offer flexible time off plans, including paid parental leave, vacation, and holiday leave.
Work Authorization Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas are not eligible for hire.
Equal Opportunity Employer Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
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Vice President of Global Marketing , based in
Novi, MI , supporting the Branson Ultrasonics business, will be a key strategic partner to the Business Unit President and leadership team, taking direct ownership of product strategy, customer engagement, and revenue growth. This executive role calls for a visionary leader with proven success in global manufacturing markets who can translate vision into execution and elevate the business to its next level of performance.
Responsibilities
Strategic Leadership
Shape and execute a comprehensive global marketing strategy aligned with long-term business objectives.
Define compelling brand positioning, messaging, and value propositions across product lines and markets.
Partner with senior leadership to influence business unit growth strategies and customer engagement initiatives.
Team & Functional Leadership
Lead, mentor, and expand a global marketing organization across product marketing, digital, communications, and regional teams.
Advance digital marketing, analytics, and customer engagement capabilities to strengthen competitive advantage.
Foster a culture of accountability, innovation, and collaboration that inspires high performance.
Market & Customer Focus
Transform market research and customer insights into actionable strategies that guide product and go-to-market decisions.
Champion voice-of-customer programs to fuel innovation and drive adoption.
Track competitive trends and market shifts to proactively adjust strategies.
Demand Generation & Growth
Direct global demand generation campaigns and pipeline development in close partnership with Sales.
Deliver integrated marketing plans across digital, social, events, and channels to accelerate growth.
Drive ROI through metrics-based decision-making and performance optimization.
Brand & Communications
Strengthen global brand presence through powerful storytelling and consistent messaging.
Lead internal and external communications, executive thought leadership, and media relations.
Ensure a unified brand identity across all geographies and channels.
Advance Branson's Digital Marketing Strategy across all markets worldwide.
Who You Are This is a high-visibility role for a transformative leader who thrives at the intersection of strategy, execution, and customer impact. The Global VP of Marketing will play a pivotal role in charting the business unit's future growth, strengthening its competitive position, and inspiring a global team to deliver results.
For This Role, You Will Need
Bachelor's degree in Engineering or a related field
Experience leading product marketing for a business unit or company
10+ years of progressive marketing leadership experience with global responsibilities in a B2B or industrial/manufacturing environment
A record of success building and executing strategies that drive measurable growth in revenue and market share
Expertise in brand management, product marketing, and demand generation
Deep knowledge of global markets, technical requirements, customer segmentation, and regional marketing dynamics
Exceptional leadership, communication, and interpersonal skills with the ability to influence at every level
Strong analytical and financial acumen with experience managing significant budgets and achieving ROI
Agility to thrive in a fast-paced, complex, and matrixed environment
Legal Authorization to work in the United States - sponsorship will not be provided
Preferred Qualifications That Set You Apart
MBA preferred
Strategic thinker with a results-driven mindset
Customer-centric, with data-informed decision-making skills
Collaborative leadership style with global cultural awareness
Innovative, digitally savvy, and forward-looking
Known for execution, accountability, and follow-through
High technical and engineering acumen to translate into differentiated growth strategies
Our Culture & Commitment to You At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. We invest in your success so you can make a lasting impact. We recognize the importance of employee wellbeing and offer flexible, competitive benefits plans to meet you and your family’s needs, including medical plans with dental and vision, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and more. We offer flexible time off plans, including paid parental leave, vacation, and holiday leave.
Work Authorization Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas are not eligible for hire.
Equal Opportunity Employer Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
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