CoStar Group, Inc.
Vice President, Marketing, Matterport
CoStar Group, Inc., Arlington, Virginia, United States, 22201
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces, and 3D digital twin technology. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
Matterport, a CoStar Group brand, is the global leader in 3D digital twin technology, spatial data, and AI-driven solutions for the built world. Our platform transforms the way commercial real estate professionals’ market, manage, and reimagine properties by delivering immersive, data-rich digital experiences.
About the Role:
The Vice President, Marketing – Matterport will define and execute the B2B marketing strategy and lead the global marketing team that positions Matterport as the essential digital twin and spatial intelligence provider for commercial real estate in all markets around the world. Responsibilities:
Define Matterport’s marketing vision and strategy in alignment with CoStar Group’s corporate objectives. Position Matterport as the global market leader in digital twins, AI-driven property insights, and spatial technology. Partner with Product, Sales, and Research to develop go-to-market plans that prioritize target audiences, craft compelling value propositions, and accelerate adoption. Oversee development and execution of multi-channel marketing campaigns that drive acquisition, retention, and brand leadership. Direct product launch planning and execution, ensuring consistent, differentiated messaging and impactful campaigns. Provide insights into market trends, competitive activity, and customers’ needs to guide positioning and strategy. Establish metrics, dashboards, and reporting to measure marketing’s impact on sales, revenue, and client engagement. Leverage data-driven insights to continuously optimize spend, ROI, and campaign performance. Ensure customer feedback and market intelligence inform product marketing, sales enablement, and client engagement initiatives. Build brand awareness, perception, and preference for Matterport across the commercial real estate sector. Champion thought leadership initiatives, including high-visibility industry events, partnerships, and content programs. Recruit, develop, and retain a diverse, high-performing marketing team. Foster a culture of innovation, collaboration, and accountability within the Matterport marketing team and across CoStar Group. Qualifications:
Bachelor’s degree required from an accredited, not-for-profit University or College. 15+ years of progressive B2B marketing experience, ideally in SaaS or technology industries. Proven success leading global marketing strategies for innovative products in high-growth companies. Deep knowledge of go-to-market planning, digital marketing, demand generation, and product positioning. Demonstrated ability to translate market trends and customer insights into actionable strategies. Strong business acumen and track record of delivering measurable business impact. Superior communication, presentation, and stakeholder management skills, including executive-level influence. Experience building and leading marketing teams in a complex, matrixed, $1B+ organization. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. CoStar Group is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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The Vice President, Marketing – Matterport will define and execute the B2B marketing strategy and lead the global marketing team that positions Matterport as the essential digital twin and spatial intelligence provider for commercial real estate in all markets around the world. Responsibilities:
Define Matterport’s marketing vision and strategy in alignment with CoStar Group’s corporate objectives. Position Matterport as the global market leader in digital twins, AI-driven property insights, and spatial technology. Partner with Product, Sales, and Research to develop go-to-market plans that prioritize target audiences, craft compelling value propositions, and accelerate adoption. Oversee development and execution of multi-channel marketing campaigns that drive acquisition, retention, and brand leadership. Direct product launch planning and execution, ensuring consistent, differentiated messaging and impactful campaigns. Provide insights into market trends, competitive activity, and customers’ needs to guide positioning and strategy. Establish metrics, dashboards, and reporting to measure marketing’s impact on sales, revenue, and client engagement. Leverage data-driven insights to continuously optimize spend, ROI, and campaign performance. Ensure customer feedback and market intelligence inform product marketing, sales enablement, and client engagement initiatives. Build brand awareness, perception, and preference for Matterport across the commercial real estate sector. Champion thought leadership initiatives, including high-visibility industry events, partnerships, and content programs. Recruit, develop, and retain a diverse, high-performing marketing team. Foster a culture of innovation, collaboration, and accountability within the Matterport marketing team and across CoStar Group. Qualifications:
Bachelor’s degree required from an accredited, not-for-profit University or College. 15+ years of progressive B2B marketing experience, ideally in SaaS or technology industries. Proven success leading global marketing strategies for innovative products in high-growth companies. Deep knowledge of go-to-market planning, digital marketing, demand generation, and product positioning. Demonstrated ability to translate market trends and customer insights into actionable strategies. Strong business acumen and track record of delivering measurable business impact. Superior communication, presentation, and stakeholder management skills, including executive-level influence. Experience building and leading marketing teams in a complex, matrixed, $1B+ organization. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. CoStar Group is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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