AGB (Association of Governing Boards of Universities and Colleges)
DIRECTOR, MEMBERSHIP GROWTH
AGB (Association of Governing Boards of Universities and Colleges), Washington, District of Columbia, us, 20022
The Association of Governing Boards of Universities and Colleges (AGB) has a career opportunity for a Director of Membership Growth.
The Scope
The Director of Membership Growth plays a pivotal role in growing and diversifying the association’s membership base across the higher education governance landscape. This individual serves as the association’s primary business development leader for new member acquisition and is accountable for executing strategic outreach campaigns, nurturing prospect relationships, and delivering a seamless onboarding experience that drives early engagement and long-term retention. The role requires a proven track record in sales, consultative relationship development, and account-based marketing, preferably within a mission-driven or association setting. The Duties
Membership Growth and Business Development (65%): Develops and implements the association’s member recruitment strategy, with a focus on generating and nurturing qualified leads and securing new members across higher education institutions and affiliated foundations. Develops and manages a robust sales pipeline using CRM tools; regularly reports on lead activity, conversion metrics, and forecasting. Collaborates with Marketing, Governance Advisory Services, and Programs teams to tailor outreach campaigns and value propositions for different segments of the higher education ecosystem. Represents the association at conferences, webinars, and networking events to promote membership and identify strategic partnership opportunities. Maintains a personalized, solutions-oriented approach to engagement, ensuring prospective members experience the value and professionalism of the association prior to joining. Facilitates meetings, presentations, and virtual consultations with senior institutional leaders to articulate membership benefits and engagement pathways. New Member Success and Onboarding (20%): Oversees the first-year experience for new members to ensure a high-impact introduction to the association’s offerings. Collaborates with the Member Engagement and Member Data teams to design tailored onboarding plans, drive initial service utilization, and monitor early indicators of engagement health. Works closely with colleagues in Governance Advisory Services to connect new members to relevant services, assessments, and events that address their strategic needs. Strategy and Performance Measurement (15%): Applies data to inform decision-making; monitors recruitment KPIs, conversion rates, engagement benchmarks, and first-year retention metrics. Leads the development and execution of annual membership growth strategies, contributing to the establishment of ambitious recruitment targets and aligning revenue goals within the association’s budget planning process. Provides regular updates to the Associate Vice President of Member Success and contributes to board reports, cross-functional strategy sessions, and institutional account reviews. The Requirements
Bachelor’s degree and minimum of seven (7) years of progressively responsible experience in membership recruitment, business development, or client engagement preferably within a membership association, nonprofit, or consulting environment. Demonstrated success in sales and relationship cultivation with senior-level decision makers. Deep understanding of the higher education landscape and/or governance structures strongly preferred. Excellent verbal and written communication skills; confidence delivering presentations and facilitating executive conversations. Experience working with board members and institutional or public-university foundation leaders preferred. Ability to analyze and report quantitative membership-related data. Highly organized, goal-oriented, and collaborative; thrives in a member-centric, entrepreneurial environment. Experience with association and/or related membership growth and retention programs, processes, and data systems. The Organization
At the Association of Governing Boards of Universities and Colleges (AGB), we believe in the power of higher education to transform lives, strengthen inclusive democracy, and support a thriving society. AGB provides advocacy, leading practices, educational resources, expert support, and renowned programs that advance board excellence for 40,000 AGB members from more than 2,000 institutions and foundations. AGB is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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The Director of Membership Growth plays a pivotal role in growing and diversifying the association’s membership base across the higher education governance landscape. This individual serves as the association’s primary business development leader for new member acquisition and is accountable for executing strategic outreach campaigns, nurturing prospect relationships, and delivering a seamless onboarding experience that drives early engagement and long-term retention. The role requires a proven track record in sales, consultative relationship development, and account-based marketing, preferably within a mission-driven or association setting. The Duties
Membership Growth and Business Development (65%): Develops and implements the association’s member recruitment strategy, with a focus on generating and nurturing qualified leads and securing new members across higher education institutions and affiliated foundations. Develops and manages a robust sales pipeline using CRM tools; regularly reports on lead activity, conversion metrics, and forecasting. Collaborates with Marketing, Governance Advisory Services, and Programs teams to tailor outreach campaigns and value propositions for different segments of the higher education ecosystem. Represents the association at conferences, webinars, and networking events to promote membership and identify strategic partnership opportunities. Maintains a personalized, solutions-oriented approach to engagement, ensuring prospective members experience the value and professionalism of the association prior to joining. Facilitates meetings, presentations, and virtual consultations with senior institutional leaders to articulate membership benefits and engagement pathways. New Member Success and Onboarding (20%): Oversees the first-year experience for new members to ensure a high-impact introduction to the association’s offerings. Collaborates with the Member Engagement and Member Data teams to design tailored onboarding plans, drive initial service utilization, and monitor early indicators of engagement health. Works closely with colleagues in Governance Advisory Services to connect new members to relevant services, assessments, and events that address their strategic needs. Strategy and Performance Measurement (15%): Applies data to inform decision-making; monitors recruitment KPIs, conversion rates, engagement benchmarks, and first-year retention metrics. Leads the development and execution of annual membership growth strategies, contributing to the establishment of ambitious recruitment targets and aligning revenue goals within the association’s budget planning process. Provides regular updates to the Associate Vice President of Member Success and contributes to board reports, cross-functional strategy sessions, and institutional account reviews. The Requirements
Bachelor’s degree and minimum of seven (7) years of progressively responsible experience in membership recruitment, business development, or client engagement preferably within a membership association, nonprofit, or consulting environment. Demonstrated success in sales and relationship cultivation with senior-level decision makers. Deep understanding of the higher education landscape and/or governance structures strongly preferred. Excellent verbal and written communication skills; confidence delivering presentations and facilitating executive conversations. Experience working with board members and institutional or public-university foundation leaders preferred. Ability to analyze and report quantitative membership-related data. Highly organized, goal-oriented, and collaborative; thrives in a member-centric, entrepreneurial environment. Experience with association and/or related membership growth and retention programs, processes, and data systems. The Organization
At the Association of Governing Boards of Universities and Colleges (AGB), we believe in the power of higher education to transform lives, strengthen inclusive democracy, and support a thriving society. AGB provides advocacy, leading practices, educational resources, expert support, and renowned programs that advance board excellence for 40,000 AGB members from more than 2,000 institutions and foundations. AGB is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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