Dutton Buick GMC
General Sales Manager (GSM)
Dutton Buick /GMC /Cadillac – Riverside, CA
Position Overview
Dutton Buick GMC Cadillac is seeking an experienced and driven
General Sales Manager (GSM)
to lead our new and pre-owned sales operations. As one of Riverside’s premier Buick, GMC, and Cadillac dealerships, we are committed to delivering luxury, performance, and reliability with every customer experience. The GSM will oversee all aspects of sales performance, ensuring the dealership consistently achieves volume, profitability, and customer satisfaction goals, while maintaining compliance with General Motors standards. Key Responsibilities Sales & Performance Lead and manage the sales department to achieve monthly and annual targets in new Buick, GMC, and Cadillac vehicles, as well as pre-owned inventory. Develop sales forecasts and strategies in alignment with dealership objectives and GM programs. Monitor key performance indicators (KPIs), including units sold, gross profit, CSI, and F&I penetration, and implement corrective actions as needed. Leadership & Team Development Recruit, train, and coach sales managers and consultants to deliver peak performance. Motivate the sales team through effective pay plans, recognition programs, and ongoing development. Conduct regular sales meetings to communicate goals, share product knowledge, and reinforce Dutton standards of excellence. Customer Experience Ensure that every customer receives a premium, professional, and seamless buying experience consistent with Buick, GMC, and Cadillac expectations. Oversee customer issue resolution and maintain high levels of customer satisfaction and retention. Monitor CSI scores, implement improvement plans, and collaborate with GM to meet or exceed standards. Inventory & Marketing Manage ordering, allocation, and inventory mix to maximize profitability and meet customer demand. Collaborate with the dealership’s marketing team to develop effective campaigns for Buick, GMC, and Cadillac products across digital, social, and traditional platforms. Stay informed on local market trends and competitor activity in the Riverside Auto Center and surrounding areas. Compliance & Reporting Ensure compliance with state and federal laws, as well as General Motors and dealership policies. Review sales performance reports and provide regular updates to the Dealer Principal/General Manager. Partner with the Finance & Insurance department to ensure optimal deal structure, compliance, and profitability. Qualifications Proven success as a General Sales Manager or Sales Manager in an automotive dealership (GM brand experience preferred). Strong leadership skills with the ability to inspire and hold a team accountable. Excellent communication and interpersonal abilities with both staff and customers. Proficiency with dealership CRM and DMS systems. Solid financial acumen and ability to analyze sales and profit reports. Commitment to delivering the highest levels of customer service and satisfaction. Compensation & Benefits Competitive base salary plus performance-based bonuses. Vehicle allowance or demo program. Comprehensive benefits package including health, dental, and vision insurance. 401(k) retirement plan. Paid time off and ongoing professional development opportunities. About Dutton Buick GMC Cadillac Dutton Motor Company has proudly served Riverside and the Inland Empire for over 80 years. As a trusted name in automotive excellence, we are committed to providing a world-class experience for our customers and employees. Our Buick, GMC, and Cadillac brands represent innovation, style, and performance, and our goal is to match each customer with the vehicle that best fits their lifestyle.
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General Sales Manager (GSM)
to lead our new and pre-owned sales operations. As one of Riverside’s premier Buick, GMC, and Cadillac dealerships, we are committed to delivering luxury, performance, and reliability with every customer experience. The GSM will oversee all aspects of sales performance, ensuring the dealership consistently achieves volume, profitability, and customer satisfaction goals, while maintaining compliance with General Motors standards. Key Responsibilities Sales & Performance Lead and manage the sales department to achieve monthly and annual targets in new Buick, GMC, and Cadillac vehicles, as well as pre-owned inventory. Develop sales forecasts and strategies in alignment with dealership objectives and GM programs. Monitor key performance indicators (KPIs), including units sold, gross profit, CSI, and F&I penetration, and implement corrective actions as needed. Leadership & Team Development Recruit, train, and coach sales managers and consultants to deliver peak performance. Motivate the sales team through effective pay plans, recognition programs, and ongoing development. Conduct regular sales meetings to communicate goals, share product knowledge, and reinforce Dutton standards of excellence. Customer Experience Ensure that every customer receives a premium, professional, and seamless buying experience consistent with Buick, GMC, and Cadillac expectations. Oversee customer issue resolution and maintain high levels of customer satisfaction and retention. Monitor CSI scores, implement improvement plans, and collaborate with GM to meet or exceed standards. Inventory & Marketing Manage ordering, allocation, and inventory mix to maximize profitability and meet customer demand. Collaborate with the dealership’s marketing team to develop effective campaigns for Buick, GMC, and Cadillac products across digital, social, and traditional platforms. Stay informed on local market trends and competitor activity in the Riverside Auto Center and surrounding areas. Compliance & Reporting Ensure compliance with state and federal laws, as well as General Motors and dealership policies. Review sales performance reports and provide regular updates to the Dealer Principal/General Manager. Partner with the Finance & Insurance department to ensure optimal deal structure, compliance, and profitability. Qualifications Proven success as a General Sales Manager or Sales Manager in an automotive dealership (GM brand experience preferred). Strong leadership skills with the ability to inspire and hold a team accountable. Excellent communication and interpersonal abilities with both staff and customers. Proficiency with dealership CRM and DMS systems. Solid financial acumen and ability to analyze sales and profit reports. Commitment to delivering the highest levels of customer service and satisfaction. Compensation & Benefits Competitive base salary plus performance-based bonuses. Vehicle allowance or demo program. Comprehensive benefits package including health, dental, and vision insurance. 401(k) retirement plan. Paid time off and ongoing professional development opportunities. About Dutton Buick GMC Cadillac Dutton Motor Company has proudly served Riverside and the Inland Empire for over 80 years. As a trusted name in automotive excellence, we are committed to providing a world-class experience for our customers and employees. Our Buick, GMC, and Cadillac brands represent innovation, style, and performance, and our goal is to match each customer with the vehicle that best fits their lifestyle.
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