Highwire
Data Insights Analyst
Join our dynamic Highwire Intelligence Group as an Insights Analyst and play a pivotal role in delivering actionable insights that drive client strategies in the ever-evolving technology and healthcare sectors. If you're passionate about the synergy of data, technology, and communications, and are eager to contribute to the growth of our agency, this opportunity is tailor-made for you.
Key Responsibilities:
- Data Analysis & Insights: Utilize social media, web, and traditional media data to uncover insights that guide strategic communications and marketing initiatives.
- Media Monitoring & Listening: Execute Boolean queries to monitor online conversations across social media and news platforms, identifying key trends and themes.
- Data Visualization & Storytelling: Craft compelling data narratives and visualizations using tools like Google Sheets, Google Slides, PowerPoint, and Tableau to effectively communicate key findings.
- Performance Measurement: Assess content performance using analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) and recommend optimizations.
- Market Research: Conduct thorough market and competitor analyses to build foundational knowledge and identify opportunities.
- Automation & Tools: Harness tools like Excel, Quid, and AI-driven platforms for efficient data collection and analysis.
- Collaboration: Partner with internal teams, including account leads, to integrate insights into broader communication strategies.
Qualifications:
- Experience: 2-5 years in analytics within PR, marketing, or advertising, focusing on technology and healthcare sectors.
- Technical Skills: Proficient with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring tools (e.g., Quid, StatSocial, SimilarWeb).
- Data-Driven Mindset: Enthusiastic about leveraging data to derive insights with the ability to turn findings into actionable recommendations.
- Communication: Excellent verbal and written communication skills, adept at presenting data clearly and persuasively.
- Attention to Detail: Highly organized with strong time management skills and a meticulous eye for detail.
- Critical Thinking: Ability to identify trends and strategically solve problems using data.
- Digitally Savvy: Knowledgeable about social platforms and emerging trends in the digital and social media landscape.
What You'll Gain:
- Experience working with prestigious clients, exposure to advanced analytics techniques, and the chance to contribute to impactful strategies in technology and healthcare.
Highwire Perks:
- Competitive salary
- Merit-based bonuses and promotions
- Hybrid work model to suit your schedule and lifestyle
- Excellent vacation policy including extended breaks for summer and winter holidays
- Participate in Empower Hours on Fridays; team can log off by 3pm
- 401K Match
- Medical and dental benefits/FSA
- Paid Parental Leave
- Commuter Benefit
- Home office equipment stipend
- Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
- Technology reimbursement
- Wellness benefit
- Donation Match
- Mentorship
- Monthly recognition programs
- Employee referral bonus
- New business referral bonus
- Quarterly fun events; Thanksgiving is our favorite holiday
- Dog-friendly work environment
- Supportive, nurturing environment with ample opportunities for learning and growth
Salary Range: $54,000 - $72,000 per year
The salary is based on various factors including relevant experience, knowledge, skills, job-related qualifications, and geographic location.