GSI
Product Marketing Manager – Diagnostics (Oncology)
Location: Atlanta (Hybrid onsite and remote weekly)
Seeking a Product Marketing Manager to support the U.S. commercial strategy for oncology diagnostic portfolio . This role will partner with Sales, Marketing, and HR teams to build campaigns, strengthen market positioning, and drive customer engagement across healthcare and laboratory networks.
Key Responsibilities
- Commercial Strategy Support: Drive U.S. sales and marketing initiatives to expand adoption and optimize portfolio performance.
- Campaign Development: Create and execute multi-channel marketing campaigns (digital, print, presentations, educational programs).
- Market Development: Monitor campaign performance, identify growth opportunities, and contribute to portfolio roadmap planning.
- Competitive Insights: Track market trends, competitive activity, and customer needs to inform strategy and product positioning.
- Commercialization & Launch: Lead planning and execution of new product launches, marketing collateral, and sales enablement tools.
- Customer Engagement: Partner with Key Opinion Leaders (KOLs), manage presence at trade shows, society meetings, and customer events.
- Voice of Customer: Gather feedback to inform future product and service enhancements.
- Sales Enablement: Collaborate with HR and Sales to develop onboarding and training programs for new hires.
Qualifications
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
- 2+ years of product marketing or product management experience (preferably in laboratory diagnostics, oncology, medical devices, or healthcare technology).
- 5+ years total experience in sales, training, or marketing within healthcare, diagnostics or oncology.
- Strong project management skills with the ability to drive cross-functional collaboration.
- Excellent written and verbal communication skills; comfortable presenting to internal teams and external stakeholders.
- Willingness to travel for events, customer meetings, and internal programs.