Playfly Sports
Playfly Sports is hiring: General Manager (Virginia Sports Properties) in Charlo
Playfly Sports, Charlottesville, VA, US, 22904
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GENERAL MANAGER (VIRGINIA SPORTS PROPERTIES)
Charlottesville, VA
Hybrid
THE RUNDOWN
Playfly Sports is looking for a General Manager to join our team in Charlottesville, VA.
The General Manager will be responsible for generating incremental sponsorship revenue on behalf of the University of Virginia to meet and exceed individual and team goals for Playfly. The person in this role will work on-site with the Athletics Director/ Senior Staff at university athletics and Playfly Sports Properties senior level staff to pitch and close enterprise partnership agreements. This role will also be responsible for leading and managing the university sports property staff.
What You’ll Accomplish
Partner with athletics department to develop and execute a sales plan to meet and exceed revenue goals for Playfly
Manage profit and loss & budget reports to maintain and exceed EBITDA budget
Prospect, meet and close a significant number of new and renewal high level corporate sponsorships
Manage, coach and develop a team of sales & account support staff at the university sports property
Create standards and assist with the achievement of their individual goals
Identify potential sponsors for the university sports property through networking with university stakeholders & business partners and researching local, regional & national companies
Work with Playfly Sports Properties leadership and the university athletics executives to create sales inventory, revenue projections and overall sponsorship strategy for the university athletics assets
Develop sales presentations for new marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals
Create sales proposals and draft/negotiate contracts
Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
Entertain and cultivate sponsors in non-game related settings
Prepare end-of-year recaps for sponsors
Represent the university sports property, the university, and Playfly Sports Properties in a professional manner
Research sports sponsorship industry and stay current with relevant market trends and conditions
Oversee management of radio network (terrestrial, digital) and supervise the respective broadcast talent
Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories
Other job-related duties as assigned
What You’ll Bring
Bachelor’s degree required
6-8 years of direct sales experience in the sports multi-media environment required
10 years of experience in a sales role preferred
Experience managing a team of direct reports
Proven ability in managing, meeting & exceeding budget & revenue goals
Familiarity with KORE or similar CRM system
Strong experience and understanding of integrated and “conceptual” sales
Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
Outstanding verbal, written and interpersonal communication skills
Demonstrated professional sales presentation skills
Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with university Athletics
Travel, Lifting, Physical Requirements
Must be available for game days and evening athletic events and coaches shows
Must be available to travel for client presentations
Must be able to work nights and weekends around sporting events
What We Do
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets.
What We Stand For
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do.
EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability.
ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations.
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