Digital Marketing Manager Job at Vitana Pediatric & Orthodontic Partners in Fort

We’re hiring a versatile Digital Marketing Manager to lead our in-house SEO, local search, and paid search advertising efforts . You’ll manage all aspects of digital visibility across multiple pediatric dental and orthodontic practice brands—developing and optimizing campaigns that drive new patient growth.

This is a high-impact role at the ground floor of a growing marketing team. You’ll be responsible for the planning, execution, and performance of digital campaigns across Google Ads, GMB profiles, and key SEO/GEO channels.

What You’ll Do

Paid Media (Google Ads)

• Build and manage search, display, and remarketing campaigns across multiple practice locations
• Optimize campaign structure, bidding, keywords, copy, and landing page performance
• Report on spend, performance, CPL, and ROI; make ongoing improvements
• Manage budgets of ~$20–30K/month across brands

SEO + Local Search

• Audit and optimize local listings (GMB/GBP), directory citations, and schema markup
• Improve on-site SEO: metadata, page speed, heading structure, and content tagging
• Own BrightLocal/Yext listings tools and Google Search Console analytics
• Improve organic rankings and local relevance
• Ensure practice brands are represented in AI platforms (GEO)

Strategy & Collaboration

• Work closely with the VP of Marketing and external designers/writers
• Ensure consistency across brands while optimizing for local differentiation
• Support reporting via Looker Studio and other analytics dashboards
• Work with external teams to maximize performance

What You Bring

• 3+ years of experience in digital marketing, with strong proficiency in both SEO and Google Ads
• Experience working in or with dental practices or DSOs , ideally in Pediatric or Orthodontic specialties
• Familiarity with multi-location/local SEO best practices
• Strong knowledge of Google Ads, Google Analytics (GA4), GSC, and related tools
• Experience using platforms like BrightLocal, SEMrush, WordStream, or similar
• Agency experience is a plus—but the ability to own execution is key
• Based in or near Broward County, FL, with the ability to work from our office 1x/week

Bonus Points For

• Experience managing digital campaigns for medical/dental groups
• Knowledge of Meta Ads or YouTube Ads
• Google Ads, GA4 certification(s)
• Familiarity with HIPAA-compliant tracking or healthcare-related ad requirements

Why Join Us?

• Opportunity to shape the digital foundation of a growing dental group
• Autonomy, impact, and collaboration with doctor-owners
• Fast-paced, values-driven environment that prizes integrity, growth, and leadership
• Competitive compensation and a pathway to grow into a leadership role