Marketing Manager Job at Preferred Mortgage Services in Henderson
Preferred Mortgage Services, Henderson, NV, US, 89077
About PMSI
We are a highly respected tech-enabled services provider at the intersection of financial services and advanced technology. At our core, we build expert systems and deliver full-service investor reporting and investor accounting solutions to the mortgage servicing industry. Our reputation for excellence is grounded in deep domain expertise, technology-driven innovation, and trusted client relationships.
As we continue to expand, we are seeking an ambitious and creative Marketing Manager to help shape our brand, manage public presence, and ensure that our story is told with clarity and impact.
About the Position
The Marketing Manager will be responsible for owning the company's marketing strategy and execution. This role is ideal for a well-educated, driven, and career-focused marketer who is ready to take on broad responsibility in a growing company. The successful candidate will lead marketing and branding efforts, oversee content creation, manage a third-party public relations (PR) team, and partner with leadership to position the company as the leader in expert systems and mortgage investor reporting/accounting services.
This is a unique opportunity to build visibility for a niche but highly influential company and to work directly with senior leadership on high-impact initiatives.
Key Responsibilities
Branding & Marketing Strategy
- Develop and execute a marketing strategy aligned with company growth objectives.
- Refine and strengthen the company's brand identity and messaging across channels.
- Ensure consistency of voice, design, and positioning across all marketing and communication touchpoints.
- Create compelling marketing content including case studies, thought leadership, white papers, website copy, and presentations.
- Partner with internal subject matter experts to translate complex services into clear, compelling narratives.
- Design and manage targeted campaigns to increase awareness and generate qualified leads.
- Manage and coordinate the work of a third-party PR agency to secure media placements, press coverage, and industry recognition.
- Prepare and oversee press releases, media pitches, and public-facing announcements.
- Identify speaking engagements, awards, and sponsorship opportunities to elevate brand visibility.
- Support the company's presence at trade shows, industry conferences, and client events.
- Collaborate with leadership to position executives as thought leaders through speaking engagements, articles, and interviews.
- Track and report on marketing KPIs, including brand visibility, campaign performance, and PR impact.
- Continuously test, measure, and refine marketing initiatives to maximize effectiveness.
- Identify opportunities to leverage digital marketing, social media, and new platforms to increase reach.
- Ability to develop and execute integrated marketing strategies aligned with business growth objectives.
- Expertise in brand management with consistency across voice, design, and positioning.
- Strong writing, editing, and content development skills (white papers, case studies, thought leadership, presentations).
- Proven ability to translate complex services into clear, compelling narratives.
- Experience managing multi-channel campaigns to drive awareness, engagement, and lead generation.
- Knowledge of media relations, including press releases, pitches, and executive communications; experience collaborating with PR agencies.
- Skilled at identifying and leveraging opportunities for awards, sponsorships, and industry visibility.
- Event coordination experience, including trade shows, conferences, and client events.
- Ability to position executives as thought leaders through authored content, speaking engagements, and interviews.
- Proficiency in Microsoft PowerPoint with the ability to create professional, visually impactful presentations.
- Familiarity with digital marketing, social media platforms, and emerging channels for brand growth.
- Experience tracking and analyzing marketing KPIs; data-driven approach to optimizing initiatives.
- Strong organizational and project management skills with the ability to manage multiple priorities.
- A basic knowledge of marketing analytics tools and content management systems is preferred.
Required
- Bachelor's degree in Marketing, Business, or a related field.
- 3-6 years of experience in marketing, brand management, or communications (B2B or professional services experience strongly valued).
- Strong writing, storytelling, and communication skills with the ability to simplify complex ideas.
- Experience managing third-party agencies (PR, creative, or digital).
- Ability to thrive in a fast-paced, entrepreneurial environment with exposure to senior leadership.
- Advanced degree in Marketing, Business, or a related field.
- Background or demonstrated interest in financial services, technology, or professional services industries.
- Ambition to grow into a senior leadership role and take ownership of marketing strategy in a scaling company.