Dragonfly
Dragonfly is hiring: Content Manager, Marketing in Washington
Dragonfly, Washington, DC, US, 20022
FiscalNote is looking for a talented, detail-oriented Content Marketing Manager who is passionate about reaching prospects and clients through multiple channels.
As the Content Marketing Manager, you will create and manage the execution from start to finish of a large variety of lead generation and thought leadership materials. You’ll be as comfortable writing blogs, white papers, reports, or a case study as you are owning our content marketing webinar series from start to finish.
How Your Performance Is Measured Organic growth: non-paid sessions, priority keyword rankings, AI engine citations, share of voice, backlink quality/quantity
Pipeline impact: Organic, content-sourced, and content-influenced intent and urgent MQLs, and pipeline
Engagement and conversion: Time on page, multi-page sessions
Quality and authority: press/analyst citations of proprietary insights, utilization of content by sales, and internal stakeholder satisfaction
About The Team The Marketing Team at FiscalNote collaborates across business units to help drive sales and support the growth goals of the company using data and creativity. With a demand-generation approach, the marketing team targets high-quality leads and nurtures them with compelling content and events including webinars, blogs, lunch & learns, white papers, case studies, and the like.
About You You’re a superb writer with a keen eye for what makes a good story. You’re obsessed with making sure that content is clean, accurate, and delivers the right message. You have excellent communication and interpersonal skills and build trusting and lasting relationships with internal and external stakeholders.
What to Expect in this Position Produce content that attracts & engages target audiences
Own the content strategy and editorial calendar across FiscalNote, aligned to organizational goals
Produce thought leadership, market reports, and unique data studies that prospects actively seek and trust
Showcase product value through content tied to features, use cases, and outcomes; enable self-education that shortens time to Discovery Meetings
Build and prioritize a robust library of case studies, testimonials, and customer stories across products and verticals
Manage content contributors that could include marketers or other internal team members, as well as writers, agencies, and freelancers, as needed
Ensure quality, consistency, and brand voice across all content formats
Drive organic, top-of-funnel growth
Develop and execute an organic growth strategy that increases non-paid sessions, rankings, and inbound leads
Optimize content for search and AI recommendation engines
Perform quarterly audits and performance analyses of content
Deliver content that aligns with quarterly campaign themes and audience needs
What Sets You Apart 3+ years in B2B content marketing, leading teams in high-growth SaaS or technology; experience in policy, government affairs, compliance, or advocacy audiences is a plus
Excellent written, editing, and verbal communication skills, and are obsessed with making sure that content is clean, accurate, and delivers the right message.
Demonstrated authority in SEO, AI recommendation engines, and overall organic content strategy
Strong editorial judgment and writing/editing chops, with an eye for storytelling that resonates with specific segments and verticals
Experience running content programs supporting campaigns and product launches
Versatility in creating different content types, including thought leadership, data-driven assets, case studies, blogs, reports, and guides
Proficient with Google Docs/Drive, CMS platforms, SEO tools, analytics tools, sales enablement platforms, webinar/virtual event tools, and project management software
Comfortable with marketing automation and CRM reporting
Fluent with generative AI and content optimization tools to increase output and quality
FiscalNote is an EEOC employer and values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees.
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