Manager - Product Marketing Job at Camping World in Chicago

Overview Manager - Product Marketing at Camping World (Good Sam) is a strategic, data-driven, and execution-oriented role focused on go-to-market strategy and integrated campaign execution for Loyalty, Destinations, and Publishing products. The role connects customer insights, business priorities, and multi-channel marketing performance to drive engagement and growth. The position drives cross-functional product marketing campaigns, collaborating with CRM, Direct Mail, Creative, Social, and Paid Media to turn insights into action. You will own the end-to-end process—from customer research and positioning to campaign launch and performance optimization—to shape how customers discover, engage with, and stay connected to the Good Sam brand. Responsibilities Go-to-Market Strategy & Execution: Develop and lead product marketing plans spanning the full customer lifecycle—from awareness to retention—aligned with product and business objectives. Competitive & Customer Insights: Conduct competitive analysis, market research, and customer deep dives to uncover opportunities. Use segmentation and performance data to define target audiences, inform positioning, and optimize campaign impact. Translate findings into actionable strategies for internal and external teams. Cross-Channel Campaign Development: Partner with CRM, Paid Media, Direct Mail, Creative, and Social teams to develop and execute campaigns that are insight-led and channel-optimized. Tailor messaging across email, SMS, direct mail, display, social, and in-store channels. Performance Tracking & Reporting: Establish KPIs, monitor performance, and collaborate with analytics to develop test plans, dashboards, and optimization loops that tie effort to business impact. Provide actionable insights to inform future strategies and maximize revenue and customer engagement. Cross-Functional Collaboration: Work with Marketing, Analytics, Digital Product (website/app), and business teams to align priorities and ensure cohesive execution of marketing efforts. Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field. 5-7 years of experience in B2C product marketing with proven success managing multi-channel campaigns (Email, SMS, Direct Mail, Paid Media, Creative, Social, and Retail). Proven track record leading multi-channel product campaigns that drive measurable business results. Strong communication skills with ability to simplify complex concepts and tell an impactful story. Passion for customer experience, lifecycle thinking, and creative storytelling. Excellent project management and collaboration skills with the ability to influence and align cross-functional teams. Data-driven mindset with experience leveraging market research, customer insights, and performance analytics to inform decision making. Interest in travel, the outdoors, or the RV lifestyle. Location: Hybrid in downtown Chicago office; 3 days in-office, 2 days remote. Pay & Benefits Pay Range: $89,565.00-$130,620.00 Annual In addition to competitive pay, the role offers Paid Time Off, 401(k), Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligible), Tuition Reimbursement (if eligible), and on-the-job training opportunities. Full-time associates receive medical, dental, vision, and additional benefits; part-time associates have access to dental and vision coverage. For more information please visit: www.mycampingworldbenefits.com Equal Employment Opportunity We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws. #J-18808-Ljbffr