Gameday Couture, LLC is hiring: E-Commerce Graphic Designer, AI & Automation in

Company: Gameday Couture (GC + SOHO Brands)

Division: ShopTheSoho (Ecommerce Division)

Reports To: Creative Director / Head of Photography

Location: Dallas, TX (4 days in office, 1 day WFH)

This is not a traditional “artsy” design role. This is ecommerce production design at scale.

As our E-Commerce Graphic Designer, you’ll create, adapt, and manage hundreds of digital assets that power our ecommerce ecosystem—across product imagery, paid ads, email marketing, social campaigns, and on-site experiences. The focus is on speed, efficiency, and consistency , not just creativity.

You’ll use AI-driven design tools (Chat GPT,Midjourney, Figma AI, Runway, Photoshop automation scripts) alongside traditional platforms (Photoshop, Illustrator, Canva, Figma) to streamline workflows and scale output .

This is a role for someone who:

• Loves designing at volume (batch resizing, repurposing, and systematizing).
• Thrives in fast-paced ecommerce environments with constant new campaigns.
• Stays curious and is always testing new tools, trends, and workflows to sharpen their process.
• Cares deeply about brand consistency while also optimizing assets for engagement and conversion.
  

• Design ad-ready graphics for Meta, TikTok, Pinterest, and emerging channels.
• Repurpose creative into multiple variations, sizes, and testing formats (A/B ads, placements, vertical/horizontal ratios).
• Automate resizing, background swaps, and mockup production wherever possible.
• Use AI and creative trend monitoring to generate new ad concepts quickly .
• Benchmark against competitors using the Facebook Ad Library and similar resources.

• Build branded email graphics directly in Klaviyo (training provided).
• Create modular templates that speed up campaign deployment.
• Design desktop and mobile homepage hero banners, promotional graphics, and seasonal campaign elements .
• Ensure every asset is formatted properly for speed, clarity, and brand consistency.
• Collaborate with email/SMS marketing roles on A/B testing of creative to optimize CTR and conversions.

• Retouch ecommerce photography (basic cleanups, skin/garment corrections, and advanced color adjustments).
• Run Photoshop batch processes, plugins, and scripts to scale repetitive tasks.
• Create PSD templates and master files for ongoing product image drops.
• Ensure file naming, sizing, and optimization standards are followed for Shopify/web upload.
• Manage large asset libraries in Dropbox with consistent naming conventions for fast team retrieval.

• Build multi-team graphics, lifestyle collages, and marketing visuals for campaigns.
• Ensure art placements (licensed team graphics, logos, etc.) are consistently and accurately applied to product images.
• Use automation/AI tools to generate production-ready mockups for large product drops.
• Optimize assets for channel-specific performance (email vs. web vs. paid ad).

• Help establish a design system for the ecommerce division: templates, typography rules, sizing standards, and brand consistency guidelines.
• Develop an asset production workflow that balances speed with quality.
• Support occasional packaging design (mailer bags, inserts, box graphics) to extend the brand experience.
• Create event collateral (posters, signage) when needed, applying the same ecommerce-first design approach.

• High Output at Scale: Dozens to hundreds of assets created weekly, with repurposing and resizing built into your workflow.
• Zero Bottlenecks: Design processes are automated, systemized, and repeatable.
• Brand Consistency: Every single asset looks and feels like Gameday Couture + SOHO.
• Performance-Driven Design: Assets are not just visually strong but tested, optimized, and tied to KPIs.
• Continuous Improvement: New AI tools, shortcuts, or processes are introduced and adopted by the team.

• Adobe Creative Suite: Photoshop, Illustrator, InDesign
• Canva & Figma: for speed, templates, and collaborative production
• Video: Premiere Pro, CapCut (short-form ad editing)
• AI & Automation: Firefly, Midjourney, Runway, Figma AI, Photoshop scripts/plugins
• Workflow & File Management: Airtable (asset tracking), Klaviyo (email design), Slack, Dropbox

• Design Fundamentals: Strong eye for layout, typography, and visual hierarchy.
• Production Speed: Ability to take one design and scale it into 20+ formats quickly and accurately.
• Photo Editing: Retouching, recoloring, and preparing product images for ecommerce.
• AI Fluency: Comfortable testing and integrating new AI/automation tools into the design process.
• System Building: Experience creating templates, style guides, and asset libraries.
• Attention to Detail: Pixel-perfect execution across channels.
• Time Management: Juggling multiple campaigns and deadlines without sacrificing quality.
• Collaboration: Clear communication with marketing, email, and creative teams.
• Growth Mindset: Curiosity to learn new techniques, tools, and processes.
  

• Asset Throughput: % of assets delivered on time vs. requested.
• Brand Consistency: Internal score across channels.
• Ad/Email Performance: Engagement (CTR, conversions) tied to design quality.
• Workflow Efficiency: Documented improvements in speed, automation, and reduced manual edits.