VP Racing Fuels
Overview
Join to apply for the
Marketing Director
role at
VP Racing Fuels . VP Racing is seeking a
Marketing Director
to lead brand and marketing strategy across our global performance and consumer goods portfolio. This role will define, elevate, and expand the VP Racing brand - driving growth through innovative campaigns, strategic partnerships, and disciplined brand management. As Marketing Director, you will be responsible for shaping the long-term marketing vision, leading a dynamic team, and collaborating cross-functionally to strengthen our position in the motorsports, automotive, and consumer performance markets. You’ll ensure every customer touchpoint reflects the excellence and intensity of the VP Racing brand. Responsibilities
Develop and execute the global brand and marketing strategy to increase awareness, market share, and profitability. Lead a high-performing marketing team, fostering creativity, accountability, and cross-department collaboration. Drive consumer insights, trend analysis, and competitive intelligence to inform business strategy and innovation. Oversee brand architecture, messaging, and positioning to ensure consistency across all divisions and geographies. Manage external agency relationships and direct all major advertising, digital, and promotional initiatives. Partner with Sales, Product, and Operations leaders to align marketing strategies with revenue and growth goals. Oversee sponsorships, motorsports partnerships, and event activations to strengthen VP’s industry leadership. Develop and monitor KPIs for brand performance, campaign ROI, and long-term brand equity. Manage the marketing budget and ensure disciplined use of resources for maximum business impact. Qualifications
A Bachelor’s degree in Marketing, Business Administration, or a related field, with at least 10-15 years of progressive marketing experience, ideally within consumer goods, automotive, or performance brands, or an equivalent combination of education and experience. Proven success developing and executing multi-channel marketing strategies that drive measurable growth. Strong leadership and collaboration skills with the ability to influence across departments. Excellent storytelling, communication, and presentation abilities. Experience managing agencies, budgets, and large-scale marketing projects. About the Company
VP Racing is a world leader in racing and performance fluids, powering champions in motorsport on land, sea, and air since 1975. VP also sells a full line of consumer products, including fuels and oils, automotive lubricants, additives, coolants, and accessories through national retailers and online channels. The company offers a program to independent operators of convenience stores and gas stations, car washes, quick lube, and marinas to brand as VP Racing. VP Racing is an Equal Opportunity Employer. The company does not make employment decisions based on race, religion, color, sex, age, sexual orientation, national origin, disability, veteran status, or any other status protected by law.
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Join to apply for the
Marketing Director
role at
VP Racing Fuels . VP Racing is seeking a
Marketing Director
to lead brand and marketing strategy across our global performance and consumer goods portfolio. This role will define, elevate, and expand the VP Racing brand - driving growth through innovative campaigns, strategic partnerships, and disciplined brand management. As Marketing Director, you will be responsible for shaping the long-term marketing vision, leading a dynamic team, and collaborating cross-functionally to strengthen our position in the motorsports, automotive, and consumer performance markets. You’ll ensure every customer touchpoint reflects the excellence and intensity of the VP Racing brand. Responsibilities
Develop and execute the global brand and marketing strategy to increase awareness, market share, and profitability. Lead a high-performing marketing team, fostering creativity, accountability, and cross-department collaboration. Drive consumer insights, trend analysis, and competitive intelligence to inform business strategy and innovation. Oversee brand architecture, messaging, and positioning to ensure consistency across all divisions and geographies. Manage external agency relationships and direct all major advertising, digital, and promotional initiatives. Partner with Sales, Product, and Operations leaders to align marketing strategies with revenue and growth goals. Oversee sponsorships, motorsports partnerships, and event activations to strengthen VP’s industry leadership. Develop and monitor KPIs for brand performance, campaign ROI, and long-term brand equity. Manage the marketing budget and ensure disciplined use of resources for maximum business impact. Qualifications
A Bachelor’s degree in Marketing, Business Administration, or a related field, with at least 10-15 years of progressive marketing experience, ideally within consumer goods, automotive, or performance brands, or an equivalent combination of education and experience. Proven success developing and executing multi-channel marketing strategies that drive measurable growth. Strong leadership and collaboration skills with the ability to influence across departments. Excellent storytelling, communication, and presentation abilities. Experience managing agencies, budgets, and large-scale marketing projects. About the Company
VP Racing is a world leader in racing and performance fluids, powering champions in motorsport on land, sea, and air since 1975. VP also sells a full line of consumer products, including fuels and oils, automotive lubricants, additives, coolants, and accessories through national retailers and online channels. The company offers a program to independent operators of convenience stores and gas stations, car washes, quick lube, and marinas to brand as VP Racing. VP Racing is an Equal Opportunity Employer. The company does not make employment decisions based on race, religion, color, sex, age, sexual orientation, national origin, disability, veteran status, or any other status protected by law.
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