IPS Nationwide
Sr Manager, Growth Marketing & Paid Search - Remote
IPS Nationwide, Phoenix, Arizona, United States, 85003
Overview
We are seeking a strategic Senior Growth Marketing Manager with a strong focus on Paid Search including Bing and Google Paid Search, Demand Gen, Performance Max and YouTube campaigns. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives. While this role is focused on paid search, we’re seeking a candidate that is aware of the greater paid digital ecosystem including broadcast, streaming and OTT advertising, paid social, affiliate marketing and their potential impacts on paid search performance. The ideal candidate has a passion for problem-solving, a data-first mindset, and excellent communication skills. You will be part of the Growth Marketing team—a collaborative group of marketers working to expand brand awareness and generate demand for California Closets through conversations with the customer, optimizing their brand experience from awareness through first contact with us. Responsibilities
Ownership role in the planning, management, and execution of all California Closets Paid Search campaigns, including account setup, development and implementation of strategies, campaign structure, budget management, bidding strategies and invoice and billing management Experience managing budgets more than $10M, with an aptitude for managing market-specific billing details and reporting these charges to internal finance teams Direct and manage a digital agency to define, execute and measure marketing campaigns to maximize efficient customer growth for existing and new paid media channels, including paid search (SEM), YouTube video and display, programmatic, and retargeting Direct and manage digital agency efforts to conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks Have a true love of data and problem solving. Pull data to obtain insights and interpret data to uncover anomalies, unexpected outcomes and key performance insights Review paid search and YouTube campaign performance by market/DMA and work with local business owners & managing operators to adjust strategies to align with objectives Meet and exceed monthly volume and ROAS targets by driving continuous improvement and experimentation of new optimization concepts and tactics Meet regularly with agency and platform account teams to assess account performance and ensure optimal solution adoption while evolving strategies Partner with digital agency to monitor new opportunities within Google and Microsoft Ads platforms to test and optimize accounts Develop a data-driven YouTube advertising strategy that aligns with California Closets overall business goals Conduct in-depth post-campaign analysis, test plans for new user acquisition initiatives, and measure performance to identify testing opportunities across paid search and YouTube Collaborate across Growth, Tech, Operations, Solutions and Brand teams to support company growth initiatives Develop creative and innovative solutions for leveraging paid search and YouTube for customer acquisition with a willingness to test new strategies and tactics Derive critical insights from data and synthesize recommendations to deliver improvements to campaign performance Conduct cross-channel attribution analysis to understand how media mix impacts paid search performance Proactively seek ongoing education on the latest industry trends and advancements in paid search, AI and modern digital marketing Ensure that efforts and those of 3rd party partners adhere to the latest corporate privacy and data governance policies Qualifications
7+ years of Paid Search experience managing and optimizing campaigns in Google Paid Search and Microsoft Ads Hands-on experience managing and optimizing YouTube video campaigns Google and Microsoft Ads certifications Advanced proficiency in Google Analytics (GA4) Strong skills in Excel (macros, charts, pivot tables) and Tableau or similar BI platforms for data manipulation and visualization Proven experience with A/B testing and iterative campaign optimization Detail-oriented with a passion for creating processes to manage multiple campaigns and track location/franchise-specific strategies Ability to use data and metrics to solve problems, support assumptions, and identify opportunities Track record of exceeding performance goals through analysis, problem-solving, and strategic execution Additional Information
Base salary for this range is $130k - $150k + benefits. This is a remote position, however there is occasionally travel required about 3-5x per year. We are an equal opportunity employer. We E-Verify. All your information will be kept confidential according to EEO guidelines. Privacy Policy: https://www.californiaclosets.com/privacy-policy/ Terms and Conditions: https://www.californiaclosets.com/terms-conditions/
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We are seeking a strategic Senior Growth Marketing Manager with a strong focus on Paid Search including Bing and Google Paid Search, Demand Gen, Performance Max and YouTube campaigns. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives. While this role is focused on paid search, we’re seeking a candidate that is aware of the greater paid digital ecosystem including broadcast, streaming and OTT advertising, paid social, affiliate marketing and their potential impacts on paid search performance. The ideal candidate has a passion for problem-solving, a data-first mindset, and excellent communication skills. You will be part of the Growth Marketing team—a collaborative group of marketers working to expand brand awareness and generate demand for California Closets through conversations with the customer, optimizing their brand experience from awareness through first contact with us. Responsibilities
Ownership role in the planning, management, and execution of all California Closets Paid Search campaigns, including account setup, development and implementation of strategies, campaign structure, budget management, bidding strategies and invoice and billing management Experience managing budgets more than $10M, with an aptitude for managing market-specific billing details and reporting these charges to internal finance teams Direct and manage a digital agency to define, execute and measure marketing campaigns to maximize efficient customer growth for existing and new paid media channels, including paid search (SEM), YouTube video and display, programmatic, and retargeting Direct and manage digital agency efforts to conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks Have a true love of data and problem solving. Pull data to obtain insights and interpret data to uncover anomalies, unexpected outcomes and key performance insights Review paid search and YouTube campaign performance by market/DMA and work with local business owners & managing operators to adjust strategies to align with objectives Meet and exceed monthly volume and ROAS targets by driving continuous improvement and experimentation of new optimization concepts and tactics Meet regularly with agency and platform account teams to assess account performance and ensure optimal solution adoption while evolving strategies Partner with digital agency to monitor new opportunities within Google and Microsoft Ads platforms to test and optimize accounts Develop a data-driven YouTube advertising strategy that aligns with California Closets overall business goals Conduct in-depth post-campaign analysis, test plans for new user acquisition initiatives, and measure performance to identify testing opportunities across paid search and YouTube Collaborate across Growth, Tech, Operations, Solutions and Brand teams to support company growth initiatives Develop creative and innovative solutions for leveraging paid search and YouTube for customer acquisition with a willingness to test new strategies and tactics Derive critical insights from data and synthesize recommendations to deliver improvements to campaign performance Conduct cross-channel attribution analysis to understand how media mix impacts paid search performance Proactively seek ongoing education on the latest industry trends and advancements in paid search, AI and modern digital marketing Ensure that efforts and those of 3rd party partners adhere to the latest corporate privacy and data governance policies Qualifications
7+ years of Paid Search experience managing and optimizing campaigns in Google Paid Search and Microsoft Ads Hands-on experience managing and optimizing YouTube video campaigns Google and Microsoft Ads certifications Advanced proficiency in Google Analytics (GA4) Strong skills in Excel (macros, charts, pivot tables) and Tableau or similar BI platforms for data manipulation and visualization Proven experience with A/B testing and iterative campaign optimization Detail-oriented with a passion for creating processes to manage multiple campaigns and track location/franchise-specific strategies Ability to use data and metrics to solve problems, support assumptions, and identify opportunities Track record of exceeding performance goals through analysis, problem-solving, and strategic execution Additional Information
Base salary for this range is $130k - $150k + benefits. This is a remote position, however there is occasionally travel required about 3-5x per year. We are an equal opportunity employer. We E-Verify. All your information will be kept confidential according to EEO guidelines. Privacy Policy: https://www.californiaclosets.com/privacy-policy/ Terms and Conditions: https://www.californiaclosets.com/terms-conditions/
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