Docusign
Overview
Docusign is looking for a highly driven, data- and results-oriented Field Marketing Manager to join our Marketing team. This role will be responsible for the planning, implementation and execution of integrated demand programs designed to drive engagement and pipeline through multiple channels. The ideal candidate has experience marketing B2B SaaS software and a strong background in campaign development and execution that supports pipeline generation. A primary function of this role is to drive and execute demand programs that ultimately result in pipeline generation. This position is an individual contributor role reporting to the Director of Field Marketing Marketing. Responsibilities
Develop and execute comprehensive marketing initiatives in close collaboration with Marketing and Sales stakeholders to drive demand for Docusign Manage integrated marketing programs across various channels, including email, content, social media, webinars, and events (both regional and third-party industry events) Analyze campaign performance to identify optimization opportunities and continuously refine the marketing mix for maximum impact Manage budget and resources effectively to achieve business objectives Collaborate closely with the Sales organization to optimize account targeting, ensure efficient lead follow-up, and provide necessary enablement Monitor program performance, communicate results, and adjust strategies as needed to address pipeline gaps and optimize outcomes What you bring
Basic
8+ years experience managing demand and customer engagement programs for technology or software companies with a track record of successful results Experience with multiple demand channels, including digital, paid social, field events, and email marketing to drive pipeline Experience reporting and using analytical skills to determine campaign effectiveness and optimization for generating pipeline Experience building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations Preferred
Strong situational awareness and tact, proactively addressing challenging problems, proposing solutions, and driving resolution with a high degree of initiative Exceptional written, verbal, and visual presentation skills Metric-driven mindset focused on setting and measuring KPIs Excellent project management skills and ability to work cross-departmentally Creative, collaborative, and resourceful Ability to multi-task and prioritize in a fast-paced and dynamic work environment Familiarity with Salesforce, Tableau, Outreach, Folloze, and other marketing technologies Benefits
Paid Time Off: earned time off, as well as paid company holidays based on region Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment Retirement Plans: select retirement and pension programs with potential for employer contributions Learning and Development: options for coaching, online courses and education reimbursements Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Wage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. California: $126,900.00 - $197,800.00 base salary; Washington, Maryland, New Jersey and New York (including NYC metro area): $120,800.00 - $174,525.00 base salary. Equal Opportunity
Equal Opportunity Employer: Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. EEO Know Your Rights poster. Additional
States Not Eligible for Employment: This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
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Docusign is looking for a highly driven, data- and results-oriented Field Marketing Manager to join our Marketing team. This role will be responsible for the planning, implementation and execution of integrated demand programs designed to drive engagement and pipeline through multiple channels. The ideal candidate has experience marketing B2B SaaS software and a strong background in campaign development and execution that supports pipeline generation. A primary function of this role is to drive and execute demand programs that ultimately result in pipeline generation. This position is an individual contributor role reporting to the Director of Field Marketing Marketing. Responsibilities
Develop and execute comprehensive marketing initiatives in close collaboration with Marketing and Sales stakeholders to drive demand for Docusign Manage integrated marketing programs across various channels, including email, content, social media, webinars, and events (both regional and third-party industry events) Analyze campaign performance to identify optimization opportunities and continuously refine the marketing mix for maximum impact Manage budget and resources effectively to achieve business objectives Collaborate closely with the Sales organization to optimize account targeting, ensure efficient lead follow-up, and provide necessary enablement Monitor program performance, communicate results, and adjust strategies as needed to address pipeline gaps and optimize outcomes What you bring
Basic
8+ years experience managing demand and customer engagement programs for technology or software companies with a track record of successful results Experience with multiple demand channels, including digital, paid social, field events, and email marketing to drive pipeline Experience reporting and using analytical skills to determine campaign effectiveness and optimization for generating pipeline Experience building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations Preferred
Strong situational awareness and tact, proactively addressing challenging problems, proposing solutions, and driving resolution with a high degree of initiative Exceptional written, verbal, and visual presentation skills Metric-driven mindset focused on setting and measuring KPIs Excellent project management skills and ability to work cross-departmentally Creative, collaborative, and resourceful Ability to multi-task and prioritize in a fast-paced and dynamic work environment Familiarity with Salesforce, Tableau, Outreach, Folloze, and other marketing technologies Benefits
Paid Time Off: earned time off, as well as paid company holidays based on region Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment Retirement Plans: select retirement and pension programs with potential for employer contributions Learning and Development: options for coaching, online courses and education reimbursements Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Wage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. California: $126,900.00 - $197,800.00 base salary; Washington, Maryland, New Jersey and New York (including NYC metro area): $120,800.00 - $174,525.00 base salary. Equal Opportunity
Equal Opportunity Employer: Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. EEO Know Your Rights poster. Additional
States Not Eligible for Employment: This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
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