Kantar
Overview
Director, Client Service, Media at Kantar. Hybrid locations include Atlanta, Boston, Chicago, New York City, and Norwalk. About The Role
The Director role leads client-facing media effectiveness initiatives, translating business objectives into strategic research designs that measure cross-platform and addressable TV campaign performance. The position combines deep expertise in media with leadership in client service, guiding teams to deliver high-impact insights and innovative solutions. Primary Responsibilities
Lead teams executing media effectiveness solutions for mid-size accounts, including measurement of cross-platform and addressable TV campaign performance on behalf of brand, agency and advertiser clients. Translate client business objectives into research design, ensuring insights align with the client’s media strategy and goals. Oversee the research design and execution of more complex studies such as custom audience analysis, multi-platform brand lift, attribution and ROI. Synthesize complex data into compelling narratives that inform client decision-making and media planning. Champion innovation in media analytics, staying ahead of emerging tools, platforms, and measurement standards. Serve as a consultative strategic advisor to senior client stakeholders, guiding campaign planning decisions through evidence-based insights. Deliver high-impact presentations, in-person when possible, with high-quality, story-driven reports tailored to client needs and business context. Mentor and develop client service teams, fostering analytical rigor and consultative skills across levels. Drive cross-functional collaboration with media planning, data science, and product teams to deliver integrated solutions. Contribute to resource allocation across client accounts, balancing strategic depth with delivery efficiency. Establish quality standards and best practices to deliver on client-facing research outputs. Represent the media client service function in enterprise-wide initiatives, such as innovation pilots or thought leadership efforts. Essential Knowledge & Experience
5+ years of hands-on experience in market research with strong focus on media effectiveness, audience insights or campaign performance. Deep understanding of addressable TV, digital media ecosystems, and cross-platform measurement methodologies. Proven ability to translate complex research findings into strategic recommendations for clients and internal stakeholders. Experience leading client engagements, including presenting insights, managing expectations, and driving media strategy alignment. Strong command of quantitative and qualitative research techniques, including survey design, audience segmentation, and stat testing. Demonstrated success in mentoring and developing research teams, fostering analytical rigor and client-centric thinking. Ability to navigate fast-paced agency or client environments, balancing strategic depth with delivery efficiency. Kantar Benefits
Medical plans with comprehensive, affordable coverage for a range of health services Health Savings Account/FSA Dental, Vision and benefits to cover unique healthcare needs Wellness Program 401k with match Tuition Reimbursement, Commuter benefits Unlimited PTO Privacy and Legal Statement
PRIVACY DISCLOSURE: By applying, you consent to the processing and retention of your personal data by The Kantar Group Limited. Your details may be shared with the hiring manager for recruitment purposes in accordance with applicable law.
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Director, Client Service, Media at Kantar. Hybrid locations include Atlanta, Boston, Chicago, New York City, and Norwalk. About The Role
The Director role leads client-facing media effectiveness initiatives, translating business objectives into strategic research designs that measure cross-platform and addressable TV campaign performance. The position combines deep expertise in media with leadership in client service, guiding teams to deliver high-impact insights and innovative solutions. Primary Responsibilities
Lead teams executing media effectiveness solutions for mid-size accounts, including measurement of cross-platform and addressable TV campaign performance on behalf of brand, agency and advertiser clients. Translate client business objectives into research design, ensuring insights align with the client’s media strategy and goals. Oversee the research design and execution of more complex studies such as custom audience analysis, multi-platform brand lift, attribution and ROI. Synthesize complex data into compelling narratives that inform client decision-making and media planning. Champion innovation in media analytics, staying ahead of emerging tools, platforms, and measurement standards. Serve as a consultative strategic advisor to senior client stakeholders, guiding campaign planning decisions through evidence-based insights. Deliver high-impact presentations, in-person when possible, with high-quality, story-driven reports tailored to client needs and business context. Mentor and develop client service teams, fostering analytical rigor and consultative skills across levels. Drive cross-functional collaboration with media planning, data science, and product teams to deliver integrated solutions. Contribute to resource allocation across client accounts, balancing strategic depth with delivery efficiency. Establish quality standards and best practices to deliver on client-facing research outputs. Represent the media client service function in enterprise-wide initiatives, such as innovation pilots or thought leadership efforts. Essential Knowledge & Experience
5+ years of hands-on experience in market research with strong focus on media effectiveness, audience insights or campaign performance. Deep understanding of addressable TV, digital media ecosystems, and cross-platform measurement methodologies. Proven ability to translate complex research findings into strategic recommendations for clients and internal stakeholders. Experience leading client engagements, including presenting insights, managing expectations, and driving media strategy alignment. Strong command of quantitative and qualitative research techniques, including survey design, audience segmentation, and stat testing. Demonstrated success in mentoring and developing research teams, fostering analytical rigor and client-centric thinking. Ability to navigate fast-paced agency or client environments, balancing strategic depth with delivery efficiency. Kantar Benefits
Medical plans with comprehensive, affordable coverage for a range of health services Health Savings Account/FSA Dental, Vision and benefits to cover unique healthcare needs Wellness Program 401k with match Tuition Reimbursement, Commuter benefits Unlimited PTO Privacy and Legal Statement
PRIVACY DISCLOSURE: By applying, you consent to the processing and retention of your personal data by The Kantar Group Limited. Your details may be shared with the hiring manager for recruitment purposes in accordance with applicable law.
#J-18808-Ljbffr