Kenko AI
Product Marketing Manager | SaaS | SF
Kenko AI, San Francisco, California, United States, 94199
Overview
Kenko is an AI-powered CRM for fitness & wellness businesses. Fitness businesses we serve include yoga studios, pilates centers, gyms, CrossFit, and more; wellness businesses include spas, saunas, massage, cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to power 100,000 fitness & wellness businesses in the US and help them thrive in their local markets. We deliver an integrated solution with four core product categories: Marketing
— automates customer communications and campaigns Operations
— scheduling, billing, and reporting Member Experience
— websites, mobile apps, and self-service check-in systems AI Assistants
— automated customer support and sales inquiry management Responsibilities
Go-To-Market Strategy: Develop and execute launch plans for new products, features, and updates, including messaging, positioning, pricing, and enablement materials Product Messaging & Positioning: Craft compelling product narratives that resonate with fitness studios and gyms, differentiating Kenko in the SaaS market Sales Enablement: Equip sales teams with tools, playbooks, and collateral to communicate product value and drive conversions Market & Customer Insights: Research market trends, customer needs, and competitor strategies to inform product and marketing decisions Content Leadership: Collaborate with content and design teams to create case studies, blogs, videos, and presentations that highlight product benefits and customer success stories Metrics & Analysis: Define KPIs, track marketing campaign performance, and provide actionable insights to optimize adoption and growth Cross-Functional Collaboration: Partner with Product, Customer Success, Sales, and Marketing to align on messaging, campaigns, and strategy Qualifications
4–7 years of product marketing experience in SaaS or technology-driven B2B environments Strong understanding of product positioning, messaging, and go-to-market strategies Excellent communication and storytelling skills for internal and external audiences Experience enabling sales teams with tools, collateral, and product training Analytical mindset with experience tracking and interpreting marketing performance metrics Ability to thrive in a fast-paced, collaborative startup environment Preferred
Experience in SaaS products for fitness, wellness, or SMB markets Familiarity with CRM, marketing automation tools, and analytics platforms Why Join Kenko?
Work with a passionate, fast-growing team shaping the future of the fitness industry Opportunity to influence product direction and marketing strategy Competitive compensation, benefits, and potential for career growth At Kenko, we equip wellness entrepreneurs with AI to build profitable, scalable businesses. We’ve secured $3.2 million in venture capital from leaders at Meta, GitLab, and Freshworks — with more to come.
#J-18808-Ljbffr
Kenko is an AI-powered CRM for fitness & wellness businesses. Fitness businesses we serve include yoga studios, pilates centers, gyms, CrossFit, and more; wellness businesses include spas, saunas, massage, cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to power 100,000 fitness & wellness businesses in the US and help them thrive in their local markets. We deliver an integrated solution with four core product categories: Marketing
— automates customer communications and campaigns Operations
— scheduling, billing, and reporting Member Experience
— websites, mobile apps, and self-service check-in systems AI Assistants
— automated customer support and sales inquiry management Responsibilities
Go-To-Market Strategy: Develop and execute launch plans for new products, features, and updates, including messaging, positioning, pricing, and enablement materials Product Messaging & Positioning: Craft compelling product narratives that resonate with fitness studios and gyms, differentiating Kenko in the SaaS market Sales Enablement: Equip sales teams with tools, playbooks, and collateral to communicate product value and drive conversions Market & Customer Insights: Research market trends, customer needs, and competitor strategies to inform product and marketing decisions Content Leadership: Collaborate with content and design teams to create case studies, blogs, videos, and presentations that highlight product benefits and customer success stories Metrics & Analysis: Define KPIs, track marketing campaign performance, and provide actionable insights to optimize adoption and growth Cross-Functional Collaboration: Partner with Product, Customer Success, Sales, and Marketing to align on messaging, campaigns, and strategy Qualifications
4–7 years of product marketing experience in SaaS or technology-driven B2B environments Strong understanding of product positioning, messaging, and go-to-market strategies Excellent communication and storytelling skills for internal and external audiences Experience enabling sales teams with tools, collateral, and product training Analytical mindset with experience tracking and interpreting marketing performance metrics Ability to thrive in a fast-paced, collaborative startup environment Preferred
Experience in SaaS products for fitness, wellness, or SMB markets Familiarity with CRM, marketing automation tools, and analytics platforms Why Join Kenko?
Work with a passionate, fast-growing team shaping the future of the fitness industry Opportunity to influence product direction and marketing strategy Competitive compensation, benefits, and potential for career growth At Kenko, we equip wellness entrepreneurs with AI to build profitable, scalable businesses. We’ve secured $3.2 million in venture capital from leaders at Meta, GitLab, and Freshworks — with more to come.
#J-18808-Ljbffr