Docusign
Overview
Sr. Lifecycle Marketing Manager
at
DocuSign
— join to apply for this role. DocuSign brings agreements to life. Using the Intelligent Agreement Management platform, DocuSign helps customers create, commit, and manage agreements with solutions built by the #1 company in e-signature and contract lifecycle management (CLM). What you'll do
DocuSign’s Lifecycle Marketing team is laser-focused on one goal: ensuring our 1.7M+ customers don’t just purchase DocuSign—they actively adopt, engage, and expand their use of our platform. As Sr. Lifecycle Marketing Manager, you will own strategies and programs that inspire customers to get value from DocuSign every day. From onboarding and activation through long-term engagement, you’ll build journeys and campaigns that drive adoption, deepen product usage, and reduce churn. In this highly visible, cross-functional role, you’ll turn business goals into measurable customer outcomes—driving usage, retention, and expansion at scale. You’ll partner with Product Growth, Sales-Led Marketing, Product Marketing, Campaigns, Regional Marketing, Data Science, Customer Success, and Sales to create a seamless customer experience that motivates ongoing engagement and maximizes lifetime value. This position is an individual contributor role reporting to the Senior Director of Lifecycle Marketing.
Responsibilities
Design, launch, and optimize customer engagement programs across email, in-product messaging, and guided notifications—driving adoption, ongoing usage, and retention Bridge Product Led Growth and Sales Led Growth motions, aligning lifecycle strategies to ensure consistency of value delivery across product-led and sales-assisted experiences Partner with regional marketing teams to adapt and promote offers and programs that meet the unique needs of local markets Leverage data, segmentation, and AI-driven personalization to create relevant, scalable programs that accelerate adoption and identify expansion opportunities Translate business goals into customer impact, defining clear KPIs, reporting performance, and communicating progress across the organization Collaborate cross-functionally with Product, Growth, Campaigns, Data Science, Support, and Sales to align efforts and amplify results
Job Designation
Hybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at DocuSign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within DocuSign. DocuSign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring
Basic
Bachelor’s degree in marketing, business, or related field 8+ years of experience in customer or lifecycle marketing, with a strong focus on adoption, engagement, and retention in B2B SaaS Proven ability to turn data into action, with a track record of driving measurable improvements in customer usage and retention Preferred
Deep expertise in lifecycle program design, particularly at the intersection of PLG and SLG channels Strong command of marketing automation, CRM, and analytics tools to build, execute, and optimize campaigns Exceptional communication skills and ability to influence across global and regional teams Strong project management capabilities and comfort operating in fast-moving, matrixed organizations Passion for using technology, personalization, and experimentation to drive customer success at scale
Wage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. California: $126,900.00 - $197,800.00 base salary; Illinois, Colorado, Massachusetts and Minnesota: $120,800.00 - $166,100.00 base salary; Washington, Maryland, New Jersey and New York (including NYC metro area): $120,800.00 - $174,525.00 base salary.
This role is also eligible for the following: bonus and stock options as described by company policy.
Benefits
Paid Time Off, holidays Paid Parental Leave Health benefits plans (employer-paid options available) Retirement plans with potential employer contributions Learning and development programs Compassionate Care Leave
Life at DocuSign
DocuSign is committed to building an inclusive environment where every team member has an equal opportunity to succeed. We encourage diverse perspectives and hiring based on experience, skill, and potential.
EEO and Privacy
DocuSign is an Equal Opportunity Employer. We provide an Applicant and Candidate Privacy Notice and accommodations on request.
States Not Eligible for Employment: This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
Note: This is a sanitized refinement of the original content to ensure proper formatting and readability while preserving core information.
#J-18808-Ljbffr
Sr. Lifecycle Marketing Manager
at
DocuSign
— join to apply for this role. DocuSign brings agreements to life. Using the Intelligent Agreement Management platform, DocuSign helps customers create, commit, and manage agreements with solutions built by the #1 company in e-signature and contract lifecycle management (CLM). What you'll do
DocuSign’s Lifecycle Marketing team is laser-focused on one goal: ensuring our 1.7M+ customers don’t just purchase DocuSign—they actively adopt, engage, and expand their use of our platform. As Sr. Lifecycle Marketing Manager, you will own strategies and programs that inspire customers to get value from DocuSign every day. From onboarding and activation through long-term engagement, you’ll build journeys and campaigns that drive adoption, deepen product usage, and reduce churn. In this highly visible, cross-functional role, you’ll turn business goals into measurable customer outcomes—driving usage, retention, and expansion at scale. You’ll partner with Product Growth, Sales-Led Marketing, Product Marketing, Campaigns, Regional Marketing, Data Science, Customer Success, and Sales to create a seamless customer experience that motivates ongoing engagement and maximizes lifetime value. This position is an individual contributor role reporting to the Senior Director of Lifecycle Marketing.
Responsibilities
Design, launch, and optimize customer engagement programs across email, in-product messaging, and guided notifications—driving adoption, ongoing usage, and retention Bridge Product Led Growth and Sales Led Growth motions, aligning lifecycle strategies to ensure consistency of value delivery across product-led and sales-assisted experiences Partner with regional marketing teams to adapt and promote offers and programs that meet the unique needs of local markets Leverage data, segmentation, and AI-driven personalization to create relevant, scalable programs that accelerate adoption and identify expansion opportunities Translate business goals into customer impact, defining clear KPIs, reporting performance, and communicating progress across the organization Collaborate cross-functionally with Product, Growth, Campaigns, Data Science, Support, and Sales to align efforts and amplify results
Job Designation
Hybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at DocuSign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within DocuSign. DocuSign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring
Basic
Bachelor’s degree in marketing, business, or related field 8+ years of experience in customer or lifecycle marketing, with a strong focus on adoption, engagement, and retention in B2B SaaS Proven ability to turn data into action, with a track record of driving measurable improvements in customer usage and retention Preferred
Deep expertise in lifecycle program design, particularly at the intersection of PLG and SLG channels Strong command of marketing automation, CRM, and analytics tools to build, execute, and optimize campaigns Exceptional communication skills and ability to influence across global and regional teams Strong project management capabilities and comfort operating in fast-moving, matrixed organizations Passion for using technology, personalization, and experimentation to drive customer success at scale
Wage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. California: $126,900.00 - $197,800.00 base salary; Illinois, Colorado, Massachusetts and Minnesota: $120,800.00 - $166,100.00 base salary; Washington, Maryland, New Jersey and New York (including NYC metro area): $120,800.00 - $174,525.00 base salary.
This role is also eligible for the following: bonus and stock options as described by company policy.
Benefits
Paid Time Off, holidays Paid Parental Leave Health benefits plans (employer-paid options available) Retirement plans with potential employer contributions Learning and development programs Compassionate Care Leave
Life at DocuSign
DocuSign is committed to building an inclusive environment where every team member has an equal opportunity to succeed. We encourage diverse perspectives and hiring based on experience, skill, and potential.
EEO and Privacy
DocuSign is an Equal Opportunity Employer. We provide an Applicant and Candidate Privacy Notice and accommodations on request.
States Not Eligible for Employment: This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
Note: This is a sanitized refinement of the original content to ensure proper formatting and readability while preserving core information.
#J-18808-Ljbffr