Chainalysis
Overview
As Vice President of Marketing, you will help Chainalysis continue to grow by driving customer acquisition through various marketing channels. Reporting directly to the Chief Revenue Officer, you will be responsible for demand generation, customer marketing, field marketing and digital marketing. You will manage a team of field marketers running events, webinars, and demand generation campaigns across the government, private, and commercial sectors worldwide. You will be empowered to grow revenue and make data-driven decisions that drive measurable customer conversion through the marketing funnel, guiding Chainalysis through the next stage of customer growth. Base pay range
$287,500.00/yr - $325,000.00/yr Responsibilities
Build & scale demand generation for revenue growth: design and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scale. Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration. Redefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage. Experiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accounts. Transform field & digital marketing into a revenue machine: lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs. Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations. Oversee performance marketing, paid media, and account-based marketing (ABM) to ensure targeted, high-quality customer acquisition at scale. Leverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intent. Drive marketing-sales alignment & accountability: establish a unified demand generation framework with Sales and RevOps. Implement a real-time revenue attribution model, providing clear visibility into marketing’s contribution to pipeline and closed deals. Ensure every marketing dollar is accountable, with transparent ROI tracking across owned, paid, and earned media channels. Foster a data-first marketing culture, using advanced analytics to optimize performance and continuously improve revenue impact. Qualifications
15+ years of experience in marketing supporting at a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS products Sound business judgment, proven ability to influence others, strong analytical skills, and a track record of taking ownership and leading data-driven analyses Experience overseeing the demand generation function, and supporting an Enterprise solutions salesforce Experience leading a field marketing function, inclusive of customer marketing Excellent leadership and team management skills Strong communication and interpersonal skills Ability to work effectively in a fast-paced and dynamic environment Strategic thinker with the ability to translate strategy into actionable plans Located on the East Coast About Chainalysis
Blockchain technology is powering a growing wave of innovation. Businesses and governments around the world are using blockchains to make banking more efficient, connect with their customers, and investigate criminal cases. Chainalysis provides complete knowledge of what’s happening on blockchains through our data, services, and solutions. With Chainalysis, organizations can navigate blockchains safely and with confidence. You belong here.
We believe that diversity of experience and thought makes us stronger. We are committed to ensuring our team reflects the diverse communities around us. We encourage applicants across race, ethnicity, gender, age, spirituality, ability, experience and more. If you need accommodations to make our interview process more accessible due to a disability, let us know. We can’t wait to meet you. Compensation Range: $287.5K - $325K
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As Vice President of Marketing, you will help Chainalysis continue to grow by driving customer acquisition through various marketing channels. Reporting directly to the Chief Revenue Officer, you will be responsible for demand generation, customer marketing, field marketing and digital marketing. You will manage a team of field marketers running events, webinars, and demand generation campaigns across the government, private, and commercial sectors worldwide. You will be empowered to grow revenue and make data-driven decisions that drive measurable customer conversion through the marketing funnel, guiding Chainalysis through the next stage of customer growth. Base pay range
$287,500.00/yr - $325,000.00/yr Responsibilities
Build & scale demand generation for revenue growth: design and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scale. Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration. Redefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage. Experiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accounts. Transform field & digital marketing into a revenue machine: lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs. Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations. Oversee performance marketing, paid media, and account-based marketing (ABM) to ensure targeted, high-quality customer acquisition at scale. Leverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intent. Drive marketing-sales alignment & accountability: establish a unified demand generation framework with Sales and RevOps. Implement a real-time revenue attribution model, providing clear visibility into marketing’s contribution to pipeline and closed deals. Ensure every marketing dollar is accountable, with transparent ROI tracking across owned, paid, and earned media channels. Foster a data-first marketing culture, using advanced analytics to optimize performance and continuously improve revenue impact. Qualifications
15+ years of experience in marketing supporting at a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS products Sound business judgment, proven ability to influence others, strong analytical skills, and a track record of taking ownership and leading data-driven analyses Experience overseeing the demand generation function, and supporting an Enterprise solutions salesforce Experience leading a field marketing function, inclusive of customer marketing Excellent leadership and team management skills Strong communication and interpersonal skills Ability to work effectively in a fast-paced and dynamic environment Strategic thinker with the ability to translate strategy into actionable plans Located on the East Coast About Chainalysis
Blockchain technology is powering a growing wave of innovation. Businesses and governments around the world are using blockchains to make banking more efficient, connect with their customers, and investigate criminal cases. Chainalysis provides complete knowledge of what’s happening on blockchains through our data, services, and solutions. With Chainalysis, organizations can navigate blockchains safely and with confidence. You belong here.
We believe that diversity of experience and thought makes us stronger. We are committed to ensuring our team reflects the diverse communities around us. We encourage applicants across race, ethnicity, gender, age, spirituality, ability, experience and more. If you need accommodations to make our interview process more accessible due to a disability, let us know. We can’t wait to meet you. Compensation Range: $287.5K - $325K
#J-18808-Ljbffr