Integrated Marketing Manager Job at Maple Systems Inc in Everett

Description: Integrated Marketing Manager Are you a strategic thinker and a tactical doer? Do you find excitement in solving complex marketing challenges while rolling up your sleeves to bring ideas to life? Maple Systems is looking for a highly collaborative, data-driven, and savvy Integrated Marketing Manager to take our brand and campaigns to the next level. In this role, you’ll be at the center of a fast-moving, cross-functional marketing team, helping define strategies and executing compelling campaigns that resonate with our audiences—from technical buyers to industry decision-makers. You'll help us bring our story to life across every channel and customer touchpoint while contributing directly to revenue growth and long-term brand equity. The Integrated Marketing Manager plays a crucial part in shaping and executing full-funnel, multi-channel marketing campaigns that drive customer acquisition, engagement, retention, and lifetime value. You will: Operate as both a strategist and executor, taking ownership of integrated campaigns. Collaborate across departments to ensure brand consistency and aligned messaging. Translate complex technical concepts into compelling, value-focused content. Champion a customer-centric mindset while remaining data and results driven. Be empowered to solve marketing/advertising problems with creativity and autonomy. What You’ll Do Strategize and execute integrated marketing campaigns for key products and audiences. Develop multi-channel marketing plans (social, email, digital ads, web, and more). Partner with the content and social media teams to develop and manage compelling content (social media, video storyboarding, articles). Leverage tools like Adobe Suite, Canva, Monday.com, and more to manage digital asset creation and execution. Lead campaign performance tracking and translate insights into actionable improvements. Work closely with product, sales, and engineering to ensure marketing alignment. What You Bring 3 years’ experience in digital or product marketing with a track record of delivering results. Strong storytelling ability and creative instincts supported by data-driven decision making. A strong understanding of search engine algorithms, ranking factors, Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) principles. Deep curiosity and/or experience in industrial automation or technical B2B marketing. Strong analytical chops—comfortable with tools like Google Analytics, Search Console, and Clarity. Excellent project management skills and the ability to juggle multiple priorities. Experience building messaging frameworks and content for technical audiences. Proficiency in paid digital advertising (Google Ads, Bing) is a plus. A collaborative spirit and strong communication skills (written, verbal, visual). You’ll Thrive If You… Are comfortable switching between high-level planning and hands-on execution. Bring a proactive, solutions-oriented approach and can confidently navigate ambiguity. Enjoy working cross-functionally to unify teams and create consistent, compelling campaigns. Have an eye for innovation and experimentation—especially in fast-evolving digital spaces. Are self-directed, curious, and excited about continuous learning and growth. What Success Looks Like Campaigns are cohesive, data-informed, and generate measurable pipeline and engagement. Marketing projects are delivered on time and exceed expectations. Messaging connects with key customer personas at every step of the buyer journey. Digital tools and platforms are used effectively to scale efforts and improve workflows. How You’ll Grow Shape your own path in a company that values initiative, creativity, and cross-functional leadership. Be an integral part of transforming how Maple Systems reaches and engages its markets. Requirements: Compensation details: 80000-100000 Yearly Salary PIb3503388a4eb-25448-38773586