Senior Graphic Designer Job at Freeman+Leonard in Dallas

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Freeman+Leonard is seeking a Senior Graphic Designer for a retail client

This is a hybrid role in Plano, TX

REQUIRED: 5+ years’ experience in digital design, preferably at an advertising agency

We are seeking a Senior Graphic Designer to join our in-house creative team. This is a full-time, direct-hire opportunity offering competitive compensation and benefits, including health, retirement, paid time off, employee discounts, and professional development support.

The ideal candidate is a digital-first designer with strong eCommerce and direct-to-consumer (DTC) experience, an eye for detail, and a proven track record of creating compelling, conversion-focused design work. You’ll collaborate cross-functionally to ensure best-in-class branding, messaging, and performance across all marketing channels.

Key Responsibilities

• Develop brand assets across digital and print, including websites, digital ads, eCommerce/DTC product pages, social media graphics, and supporting creative for video.
• Design user-friendly website UX, UI, and page layouts; collaborate with the Creative Director to implement high-converting website experiences.
• Create original brand identity work, including logos and companion graphic elements.
• Design within retailer product page systems to create best-in-class product pages, image galleries, and enhanced content.
• Build mood boards to support 3D renders, photography, and video production.
• Collaborate with other designers, copywriters, and leadership to produce polished, brand-aligned creative.
• Contribute to group brainstorms and creative reviews, both providing and receiving constructive critique.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or related field.
• 5–8 years of professional graphic design experience, ideally in-house for consumer brands, retail, or eCommerce.
• Strong portfolio showcasing concept-driven work across brand, digital, and campaign design.
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD); familiarity with Figma or Sketch a plus.
• Strong knowledge of typography, color theory, composition, and brand identity design.
• Experience designing for digital (web, social, email, eCommerce) and print (packaging, collateral, catalogs).
• Understanding of responsive design and mobile/web best practices.
• Ability to manage multiple projects simultaneously with excellent time-management.
• Strong communication and collaboration skills, able to work effectively with marketing, product, and creative teams.
• Attention to detail with the ability to refine and polish deliverables based on feedback.
• Bonus: familiarity with photography, illustration, motion graphics, or mentoring junior designers.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Design, Art/Creative, and Advertising

Industries

• Retail
• Marketing Services
• Advertising Services

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