International Justice Mission
Global Vice President, Mass Market Engagement
International Justice Mission, Phila, Pennsylvania, United States
Overview
Who We Are
IJM is the global leader in protecting vulnerable people from violence. Our team of over 1,200 professionals works worldwide in 30 offices, with a mission to rescue millions, protect half a billion, and make justice unstoppable. We are a global community that cares for one another and strive for professional excellence with joy and celebration in service to those we serve. The Need
IJM has pioneered work to protect vulnerable people for over 25 years. Our Justice System Strengthening Projects have reduced slavery and violence between 50 and 85% for very large populations in poverty. As we grow to protect 500 million people from violence, we are seeking a Campaign Director, Strategic Partnership. As IJM accelerates its mission to rescue 1 million people and protect 300 million from violence, we are seeking a dynamic, results-driven Vice President of Mass Market Engagement to lead and grow IJM’s mass audience revenue. This role develops and executes integrated strategies that drive lead generation, acquisition, retention, and supporter experience through mass channels. This leader will be responsible for revenue generation across all mass market products, offers, and campaigns—including monthly giving, one-time donations, seasonal campaigns, and advocacy moments—and will steward the end-to-end go-to-market strategy for the U.S. while collaborating globally to accelerate scalable mass engagement. The VP will bring a marketer’s mindset and a revenue leader’s discipline, using data, creativity, and operational excellence to build a world-class supporter experience that fuels long-term impact. This position is hybrid (onsite Tuesdays & Thursdays) if located in the Washington, DC area or remote for non-local candidates. It reports to the Chief Marketing Officer and is only available for candidates with the right to work in the U.S. Responsibilities
Mass Market Strategy & Revenue Growth: Lead the vision, planning, and execution of IJM’s mass market fundraising strategy to drive scalable revenue across all mass audience segments; develop go-to-market strategies for the U.S. with roadmaps, segmentation, testing plans, and product positioning; evaluate performance across products and channels to scale high-performing offers nationally and globally; ensure all mass campaigns align with IJM’s brand, mission, and global marketing framework. Donor Journey Growth & Optimization: Design and optimize the full supporter journey—from lead generation through conversion, retention, and loyalty—to increase lifetime value; lead strategies for acquisition, onboarding, monthly giving growth, and donor satisfaction; build and scale upgrade, renewal, and reactivation strategies; integrate behavior- and insight-driven messaging to deliver personalized experiences. Campaigns, Offers & Product Development: Own creation, innovation, and performance of IJM’s mass market fundraising products and seasonal campaigns; lead development and rapid testing of new giving formats, pricing models, and incentive strategies; collaborate with Creative, Brand, and Digital teams to optimize offers for readability and conversion; align campaigns with audience needs balancing inspiration, urgency, and value. Channel Strategy & Global Collaboration: Oversee multichannel engagement across web, email, social, paid media, SMS, and offline channels; collaborate with regional marketing teams to scale mass engagement; contribute to global strategy discussions on donor segmentation, channel integration, and mass engagement innovation; influence campaign alignment across IJM regions for a consistent supporter experience. Data, Performance & Insights: Partner with data and analytics teams to define KPIs, track performance, and build dashboards for real-time reporting; use segmentation and journey analytics to drive performance; lead A/B testing and performance reviews; champion data-informed decision-making across all strategies. Team Leadership & Vendor Management: Lead and grow a high-performing team across campaign management, acquisition, retention, and supporter experience; foster collaboration and performance-driven culture; manage agency and platform partners for media buying, creative development, supporter care, and campaign execution; partner with internal stakeholders to drive integration and accountability. Qualifications
Education & Experience 12–15+ years of experience in fundraising, direct response marketing, digital acquisition, or consumer engagement roles, with a proven track record of revenue growth. Proven success in developing and executing multichannel mass marketing strategies across paid, owned, and earned media. Experience managing large-scale donor/customer acquisition and retention programs. Demonstrated ability to lead teams through change, scale campaigns, and manage complex go-to-market plans. Strong familiarity with CRM systems (Salesforce preferred), donor journey design, and marketing automation platforms. Experience working in or with global organizations or multi-region campaigns is a plus. Skills & Competencies Strategic thinker with strong analytical skills and business acumen. Data-driven with experience in performance marketing, segmentation, and optimization. Collaborative and cross-functional leader with excellent communication and influence skills. Ability to manage vendors, creative teams, and media agencies for optimal performance. Non-Technical Competencies Mature orthodox Christian faith as defined by the Apostles’ Creed; strong ethic of service and a passion for IJM; collaborative and service-oriented mindset. Application Process
Upload Resume, Cover Letter, and Statement of Faith in one PDF document. The Statement of Faith should describe your Christian faith and its relevance to IJM involvement. It may be incorporated into the cover letter or submitted separately and should include, at minimum, your spiritual disciplines (prayer, study, etc.) and your current fellowship or place of worship. Benefits
Comprehensive Medical/Dental/Vision benefits Monthly commuter and parking benefits in the DC metro area Retirement benefit options Paid leave starting at 23 days 12 holidays (plus early release the day prior) Daily, quarterly, and annual community spiritual formation Robust staff care resources IJM holds safeguarding principles and a zero tolerance policy for violations. Candidate selection includes background checks, police clearance, and reference reviews. IJM is committed to a diverse workforce and inclusive employment practices. A mature orthodox Christian faith is required for employment, as defined by the Apostles’ Creed. Background checks and reviews accompany an employment offer.
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Who We Are
IJM is the global leader in protecting vulnerable people from violence. Our team of over 1,200 professionals works worldwide in 30 offices, with a mission to rescue millions, protect half a billion, and make justice unstoppable. We are a global community that cares for one another and strive for professional excellence with joy and celebration in service to those we serve. The Need
IJM has pioneered work to protect vulnerable people for over 25 years. Our Justice System Strengthening Projects have reduced slavery and violence between 50 and 85% for very large populations in poverty. As we grow to protect 500 million people from violence, we are seeking a Campaign Director, Strategic Partnership. As IJM accelerates its mission to rescue 1 million people and protect 300 million from violence, we are seeking a dynamic, results-driven Vice President of Mass Market Engagement to lead and grow IJM’s mass audience revenue. This role develops and executes integrated strategies that drive lead generation, acquisition, retention, and supporter experience through mass channels. This leader will be responsible for revenue generation across all mass market products, offers, and campaigns—including monthly giving, one-time donations, seasonal campaigns, and advocacy moments—and will steward the end-to-end go-to-market strategy for the U.S. while collaborating globally to accelerate scalable mass engagement. The VP will bring a marketer’s mindset and a revenue leader’s discipline, using data, creativity, and operational excellence to build a world-class supporter experience that fuels long-term impact. This position is hybrid (onsite Tuesdays & Thursdays) if located in the Washington, DC area or remote for non-local candidates. It reports to the Chief Marketing Officer and is only available for candidates with the right to work in the U.S. Responsibilities
Mass Market Strategy & Revenue Growth: Lead the vision, planning, and execution of IJM’s mass market fundraising strategy to drive scalable revenue across all mass audience segments; develop go-to-market strategies for the U.S. with roadmaps, segmentation, testing plans, and product positioning; evaluate performance across products and channels to scale high-performing offers nationally and globally; ensure all mass campaigns align with IJM’s brand, mission, and global marketing framework. Donor Journey Growth & Optimization: Design and optimize the full supporter journey—from lead generation through conversion, retention, and loyalty—to increase lifetime value; lead strategies for acquisition, onboarding, monthly giving growth, and donor satisfaction; build and scale upgrade, renewal, and reactivation strategies; integrate behavior- and insight-driven messaging to deliver personalized experiences. Campaigns, Offers & Product Development: Own creation, innovation, and performance of IJM’s mass market fundraising products and seasonal campaigns; lead development and rapid testing of new giving formats, pricing models, and incentive strategies; collaborate with Creative, Brand, and Digital teams to optimize offers for readability and conversion; align campaigns with audience needs balancing inspiration, urgency, and value. Channel Strategy & Global Collaboration: Oversee multichannel engagement across web, email, social, paid media, SMS, and offline channels; collaborate with regional marketing teams to scale mass engagement; contribute to global strategy discussions on donor segmentation, channel integration, and mass engagement innovation; influence campaign alignment across IJM regions for a consistent supporter experience. Data, Performance & Insights: Partner with data and analytics teams to define KPIs, track performance, and build dashboards for real-time reporting; use segmentation and journey analytics to drive performance; lead A/B testing and performance reviews; champion data-informed decision-making across all strategies. Team Leadership & Vendor Management: Lead and grow a high-performing team across campaign management, acquisition, retention, and supporter experience; foster collaboration and performance-driven culture; manage agency and platform partners for media buying, creative development, supporter care, and campaign execution; partner with internal stakeholders to drive integration and accountability. Qualifications
Education & Experience 12–15+ years of experience in fundraising, direct response marketing, digital acquisition, or consumer engagement roles, with a proven track record of revenue growth. Proven success in developing and executing multichannel mass marketing strategies across paid, owned, and earned media. Experience managing large-scale donor/customer acquisition and retention programs. Demonstrated ability to lead teams through change, scale campaigns, and manage complex go-to-market plans. Strong familiarity with CRM systems (Salesforce preferred), donor journey design, and marketing automation platforms. Experience working in or with global organizations or multi-region campaigns is a plus. Skills & Competencies Strategic thinker with strong analytical skills and business acumen. Data-driven with experience in performance marketing, segmentation, and optimization. Collaborative and cross-functional leader with excellent communication and influence skills. Ability to manage vendors, creative teams, and media agencies for optimal performance. Non-Technical Competencies Mature orthodox Christian faith as defined by the Apostles’ Creed; strong ethic of service and a passion for IJM; collaborative and service-oriented mindset. Application Process
Upload Resume, Cover Letter, and Statement of Faith in one PDF document. The Statement of Faith should describe your Christian faith and its relevance to IJM involvement. It may be incorporated into the cover letter or submitted separately and should include, at minimum, your spiritual disciplines (prayer, study, etc.) and your current fellowship or place of worship. Benefits
Comprehensive Medical/Dental/Vision benefits Monthly commuter and parking benefits in the DC metro area Retirement benefit options Paid leave starting at 23 days 12 holidays (plus early release the day prior) Daily, quarterly, and annual community spiritual formation Robust staff care resources IJM holds safeguarding principles and a zero tolerance policy for violations. Candidate selection includes background checks, police clearance, and reference reviews. IJM is committed to a diverse workforce and inclusive employment practices. A mature orthodox Christian faith is required for employment, as defined by the Apostles’ Creed. Background checks and reviews accompany an employment offer.
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