DRUNK ELEPHANT
Senior Manager, US Communications - Drunk Elephant & Dr. Dennis Gross Skincare
DRUNK ELEPHANT, New York, New York, us, 10261
Senior Manager, US Communications - Drunk Elephant
Join to apply for the Senior Manager, US Communications - Drunk Elephant role at DRUNK ELEPHANT. Overview
Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be part of a portfolio of prestige beauty brands including Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and prestige fragrance brands Issey Miyake, Narciso Rodriguez and Tory Burch. Shiseido Americas values diversity and celebrates employees from all backgrounds and experiences. Job Summary
The Manager/Senior Manager, US Communications will develop and manage tactics that ladder up to the brand’s influencer strategy to increase brand awareness. This includes expanding influencer relationships across existing and emerging platforms, targeting new categories of influencers, and working cross-functionally to include influencers in events, mailings, paid content and retailer moments. The role relies on relationships and analytics to inform tactics to meet goals and KPIs. The ideal candidate will be hungry to build relationships, an expert in social, and passionate about making Drunk Elephant the buzzed-about skincare brand. What You Will Do
Influencers
Earned: foster strategic relationships with influencers and agents, sharing Drunk Elephant’s story and philosophy Research emerging platforms to scale influencer outreach Develop strategy for influencer categories beyond traditional beauty influencers (e.g., makeup artists, derms, estheticians, celebrities) Partner with trade marketing and retailers to engage retailer-specific influencers
Paid
Act as subject matter expert on paid content and platform changes affecting paid performance Partner with the Executive Director to develop briefs for paid initiatives and work with Global/US Marketing, Paid Media, and Social Media to ensure cohesive messaging Negotiate contracts for paid opportunities Develop holistic paid/earned strategy
Events
Develop influencer activations with Global Communications to boost brand awareness during key launch moments Create activation strategy around core and non-launch moments to maintain momentum in influencer space
Reporting
Help establish KPIs Analyze Tribe reporting for opportunities; react to trends and prepare strategy for non-launch moments Apply beauty/trends to strategy Communicate notable trends, up-and-coming creators, and platforms to executives to keep the brand top of mind Prepare reporting on paid tactics
Forecasting And Budget
Develop annual product forecasts Track budgets
Administrative Support
Assist in creating engaging multimedia presentations for global brand meetings, conferences and executives Help increase departmental efficiencies by implementing new processes (tracking systems, forecasts, etc.)
Who You Are
5-8 years of experience in Influencer Engagement, Communications/PR and/or Social Media Experience with influencer management platforms (e.g., Tribe Dynamics) and MS Office Passion for beauty, fluency in social platforms and trends
If this sounds like you, we want you on our team. Apply today to create something beautiful! What We Can Offer You
At Shiseido Americas, we offer a comprehensive benefits program including health coverage, retirement savings, paid time off, and more. See Benefits and Perks below: Medical, Dental, & Vision Insurance Life and Disability Insurance Paid Time Off Paid Volunteer Days Paid Company Holidays Paid Parental Leave 401K with Company Match Talent Development & Learning Programs Internal & International Mobility Product Discounts & Annual Gratis Employee Led Affinity Groups Tuition Reimbursement Salary: $109,224 - $163,836 per year Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, or any other classification protected by law. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries
Personal Care Product Manufacturing
#J-18808-Ljbffr
Join to apply for the Senior Manager, US Communications - Drunk Elephant role at DRUNK ELEPHANT. Overview
Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be part of a portfolio of prestige beauty brands including Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and prestige fragrance brands Issey Miyake, Narciso Rodriguez and Tory Burch. Shiseido Americas values diversity and celebrates employees from all backgrounds and experiences. Job Summary
The Manager/Senior Manager, US Communications will develop and manage tactics that ladder up to the brand’s influencer strategy to increase brand awareness. This includes expanding influencer relationships across existing and emerging platforms, targeting new categories of influencers, and working cross-functionally to include influencers in events, mailings, paid content and retailer moments. The role relies on relationships and analytics to inform tactics to meet goals and KPIs. The ideal candidate will be hungry to build relationships, an expert in social, and passionate about making Drunk Elephant the buzzed-about skincare brand. What You Will Do
Influencers
Earned: foster strategic relationships with influencers and agents, sharing Drunk Elephant’s story and philosophy Research emerging platforms to scale influencer outreach Develop strategy for influencer categories beyond traditional beauty influencers (e.g., makeup artists, derms, estheticians, celebrities) Partner with trade marketing and retailers to engage retailer-specific influencers
Paid
Act as subject matter expert on paid content and platform changes affecting paid performance Partner with the Executive Director to develop briefs for paid initiatives and work with Global/US Marketing, Paid Media, and Social Media to ensure cohesive messaging Negotiate contracts for paid opportunities Develop holistic paid/earned strategy
Events
Develop influencer activations with Global Communications to boost brand awareness during key launch moments Create activation strategy around core and non-launch moments to maintain momentum in influencer space
Reporting
Help establish KPIs Analyze Tribe reporting for opportunities; react to trends and prepare strategy for non-launch moments Apply beauty/trends to strategy Communicate notable trends, up-and-coming creators, and platforms to executives to keep the brand top of mind Prepare reporting on paid tactics
Forecasting And Budget
Develop annual product forecasts Track budgets
Administrative Support
Assist in creating engaging multimedia presentations for global brand meetings, conferences and executives Help increase departmental efficiencies by implementing new processes (tracking systems, forecasts, etc.)
Who You Are
5-8 years of experience in Influencer Engagement, Communications/PR and/or Social Media Experience with influencer management platforms (e.g., Tribe Dynamics) and MS Office Passion for beauty, fluency in social platforms and trends
If this sounds like you, we want you on our team. Apply today to create something beautiful! What We Can Offer You
At Shiseido Americas, we offer a comprehensive benefits program including health coverage, retirement savings, paid time off, and more. See Benefits and Perks below: Medical, Dental, & Vision Insurance Life and Disability Insurance Paid Time Off Paid Volunteer Days Paid Company Holidays Paid Parental Leave 401K with Company Match Talent Development & Learning Programs Internal & International Mobility Product Discounts & Annual Gratis Employee Led Affinity Groups Tuition Reimbursement Salary: $109,224 - $163,836 per year Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, or any other classification protected by law. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries
Personal Care Product Manufacturing
#J-18808-Ljbffr