Disney
Overview
Job Title:
Sr Analyst, Performance Marketing Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The team leverages ad technologies to achieve data-driven results across auction-based or addressable media platforms, supports other paid media with insights and innovative marketing technologies, and includes Marketing Technology, Marketing Science, Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance. The group collaborates to improve advertising effectiveness and efficiency while protecting and enhancing The Walt Disney Studios brands. This role falls within the Performance Marketing Strategy & Operations team and will work directly with performance marketing activation partners to drive value for The Walt Disney Studios.
Responsibilities
Work directly under and with a Senior Team Lead to build and implement performance marketing strategy for a select number of theatrical and streaming titles, including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaigns Build and implement holistic, omni-platform audience data strategy, inclusive of first-party, second-party, and third-party data Build and implement auction bid, pacing, and optimization strategies to improve media performance Monitor and track performance marketing budgets for testing, analytics, measurement, and contingency Monitor testing setup within ad platforms to ensure the success of test campaigns Monitor taxonomies and inputs in ad buying platforms to ensure clean data ingestion and processing Interpret, analyze, and share analyses and learnings from titles, data testing, and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teams Work cross-functionally with multiple internal media and marketing teams as well as external media agencies to continuously improve and achieve success across all marketing efforts Participate as a member of a cohesive and collaborative, cross-functional Performance Marketing team Participate in day-to-day communication with the media agency performance marketing activation teams to ensure proper implementation of campaigns Support internal teams with ad hoc projects as needed Maintain knowledge of media technology, buying platforms, and analytics tools with pod members and other stakeholders Maintain knowledge of performance marketing business processes with pod members and other stakeholders
Required/Basic Qualifications
Bachelor’s Degree or equivalent work experience 5+ years in Advertising Media (primarily Digital Media), Media Analytics or Social/Programmatic Auction Buying Experience with ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group) Excellent analytical skills Excellent written and verbal communication skills Well-organized, detail-oriented individual Understanding of ad technology ecosystem Proficiency with Excel Proven ability to manage multiple projects effectively to meet deadlines in a fast-paced environment Knowledge of digital ad serving, tracking, and implementation Ability to work on-site in Burbank, in a hybrid capacity
Additional Preferred Qualifications
Experience working with cross-functional teams
The hiring range for this position in Burbank, CA is $104,600 to $140,200 per year. The base pay offered will consider internal equity and may vary based on geographic region, job-related knowledge, skills, and experience. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to medical, financial, and/or other benefits, dependent on level and position offered.
Disability Accommodation for Employment Applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to requests related to accessibility of the online application system due to a disability.
#J-18808-Ljbffr
Job Title:
Sr Analyst, Performance Marketing Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The team leverages ad technologies to achieve data-driven results across auction-based or addressable media platforms, supports other paid media with insights and innovative marketing technologies, and includes Marketing Technology, Marketing Science, Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance. The group collaborates to improve advertising effectiveness and efficiency while protecting and enhancing The Walt Disney Studios brands. This role falls within the Performance Marketing Strategy & Operations team and will work directly with performance marketing activation partners to drive value for The Walt Disney Studios.
Responsibilities
Work directly under and with a Senior Team Lead to build and implement performance marketing strategy for a select number of theatrical and streaming titles, including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaigns Build and implement holistic, omni-platform audience data strategy, inclusive of first-party, second-party, and third-party data Build and implement auction bid, pacing, and optimization strategies to improve media performance Monitor and track performance marketing budgets for testing, analytics, measurement, and contingency Monitor testing setup within ad platforms to ensure the success of test campaigns Monitor taxonomies and inputs in ad buying platforms to ensure clean data ingestion and processing Interpret, analyze, and share analyses and learnings from titles, data testing, and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teams Work cross-functionally with multiple internal media and marketing teams as well as external media agencies to continuously improve and achieve success across all marketing efforts Participate as a member of a cohesive and collaborative, cross-functional Performance Marketing team Participate in day-to-day communication with the media agency performance marketing activation teams to ensure proper implementation of campaigns Support internal teams with ad hoc projects as needed Maintain knowledge of media technology, buying platforms, and analytics tools with pod members and other stakeholders Maintain knowledge of performance marketing business processes with pod members and other stakeholders
Required/Basic Qualifications
Bachelor’s Degree or equivalent work experience 5+ years in Advertising Media (primarily Digital Media), Media Analytics or Social/Programmatic Auction Buying Experience with ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group) Excellent analytical skills Excellent written and verbal communication skills Well-organized, detail-oriented individual Understanding of ad technology ecosystem Proficiency with Excel Proven ability to manage multiple projects effectively to meet deadlines in a fast-paced environment Knowledge of digital ad serving, tracking, and implementation Ability to work on-site in Burbank, in a hybrid capacity
Additional Preferred Qualifications
Experience working with cross-functional teams
The hiring range for this position in Burbank, CA is $104,600 to $140,200 per year. The base pay offered will consider internal equity and may vary based on geographic region, job-related knowledge, skills, and experience. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to medical, financial, and/or other benefits, dependent on level and position offered.
Disability Accommodation for Employment Applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to requests related to accessibility of the online application system due to a disability.
#J-18808-Ljbffr