Allergan
Gastroenterology Regional Marketing Manager - West Region
Allergan, New York, New York, us, 10261
Overview
AbbVie\'s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\'s lives across key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. Follow AbbVie on social media for updates. Job location: This is a field-based role. The geography includes the following locations: Los Angeles, CA San Diego, CA San Francisco, CA Seattle, WA Salt Lake City, UT Las Vegas, NV The Immunology Regional Marketing Manager (RMM) will work closely with cross-functional teams to develop and execute area marketing strategy aligned with Annual Strategic Brand Plans. This is a field-based role focused on national and regional marketing initiatives and collaboration with AbbVie External Experts to generate insights within assigned geographies. Responsibilities Strategic Marketing Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion, ensuring regulatory guidelines and AbbVie processes are followed Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming Evaluate the effectiveness of key marketing tactics and provide strategic recommendations to leadership for brand optimization Provide in-depth insights on brand questions to drive strategy, resource optimization, and tactic development Lead partnerships with field leadership to optimize pull-through of marketing strategies Understand market drivers, competitive landscape, provider dynamics, and competitive intelligence in the assigned geography Coordinate direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT Thought Leader Engagement Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography Develop regional engagement plans for External Experts and ensure consistent execution throughout the year Demonstrate understanding of external and internal drivers across stakeholder groups and connect AbbVie\'s Integrated Brand Teams on opportunities for collaboration in compliance with industry standards Qualifications Key Skills Mastery of verbal and non-verbal communication and presentation skills, live and virtual Experience working in a collaborative, cross-functional environment and influencing without direct authority Ability to navigate a field and HQ-based matrix organization to impact decision making across functions Ability to work in a fast-paced environment Knowledge of applicable regulations and standards affecting pharmaceutical products Significant Work Activities - Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Qualifications Bachelor\'s Degree Previous experience in sales, sales management, or marketing with at least 2 years in Immunology (preferred) Previous Gastroenterology experience preferred Travel up to 75% of the time including evenings and weekends Valid driver\'s license; ability to pass a pre-employment drug screening and meet safe driving requirements Driving a personal or company vehicle, or related equipment Talent level
will be hired at a level commensurate with experience. Additional Information
Applicable to applicants in locations with pay disclosure requirements: The compensation range described is the range of possible base pay; individual compensation depends on location, experience, and other factors. This range may be modified in the future. We offer a comprehensive benefits package including paid time off, medical/dental/vision insurance, and 401(k) for eligible employees. This job is eligible for short-term and long-term incentive programs. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only – to learn more, visit the pay disclosure and equal opportunity information: The compensation information provided is for informational purposes and may be adjusted.
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AbbVie\'s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\'s lives across key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. Follow AbbVie on social media for updates. Job location: This is a field-based role. The geography includes the following locations: Los Angeles, CA San Diego, CA San Francisco, CA Seattle, WA Salt Lake City, UT Las Vegas, NV The Immunology Regional Marketing Manager (RMM) will work closely with cross-functional teams to develop and execute area marketing strategy aligned with Annual Strategic Brand Plans. This is a field-based role focused on national and regional marketing initiatives and collaboration with AbbVie External Experts to generate insights within assigned geographies. Responsibilities Strategic Marketing Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion, ensuring regulatory guidelines and AbbVie processes are followed Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming Evaluate the effectiveness of key marketing tactics and provide strategic recommendations to leadership for brand optimization Provide in-depth insights on brand questions to drive strategy, resource optimization, and tactic development Lead partnerships with field leadership to optimize pull-through of marketing strategies Understand market drivers, competitive landscape, provider dynamics, and competitive intelligence in the assigned geography Coordinate direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT Thought Leader Engagement Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography Develop regional engagement plans for External Experts and ensure consistent execution throughout the year Demonstrate understanding of external and internal drivers across stakeholder groups and connect AbbVie\'s Integrated Brand Teams on opportunities for collaboration in compliance with industry standards Qualifications Key Skills Mastery of verbal and non-verbal communication and presentation skills, live and virtual Experience working in a collaborative, cross-functional environment and influencing without direct authority Ability to navigate a field and HQ-based matrix organization to impact decision making across functions Ability to work in a fast-paced environment Knowledge of applicable regulations and standards affecting pharmaceutical products Significant Work Activities - Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Qualifications Bachelor\'s Degree Previous experience in sales, sales management, or marketing with at least 2 years in Immunology (preferred) Previous Gastroenterology experience preferred Travel up to 75% of the time including evenings and weekends Valid driver\'s license; ability to pass a pre-employment drug screening and meet safe driving requirements Driving a personal or company vehicle, or related equipment Talent level
will be hired at a level commensurate with experience. Additional Information
Applicable to applicants in locations with pay disclosure requirements: The compensation range described is the range of possible base pay; individual compensation depends on location, experience, and other factors. This range may be modified in the future. We offer a comprehensive benefits package including paid time off, medical/dental/vision insurance, and 401(k) for eligible employees. This job is eligible for short-term and long-term incentive programs. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only – to learn more, visit the pay disclosure and equal opportunity information: The compensation information provided is for informational purposes and may be adjusted.
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