Cleverpup is hiring: Senior Marketing Manager in New York

Cleverpup is a design-forward brand reinventing everyday essentials for modern dog owners. Founded by the creators of Skip Hop, we bring deep experience building beloved consumer brands — now focused on creating beautifully functional dog gear for a new generation of pet parents. Since launching in late 2024, we’ve built strong early momentum across DTC, major online platforms, and a growing network of independent retailers. About Cleverpup Cleverpup is a design-forward brand reinventing everyday essentials for modern dog owners. Founded by the creators of Skip Hop, we bring deep experience building beloved consumer brands — now focused on creating beautifully functional dog gear for a new generation of pet parents. Since launching in late 2024, we’ve built strong early momentum across DTC, major online platforms, and a growing network of independent retailers. The Role We’re looking for a hands-on marketing and brand leader to help shape Cleverpup’s voice, grow our community, and drive conversion across DTC and wholesale. You’ll oversee content, social, partnerships, email, activations, and more — with the creative freedom to build a brand that’s smart, stylish, and deeply connected to our customers. What You’ll Do Lead all aspects of social media, content, email, and lifecycle marketing Build brand awareness through digital campaigns, retail moments, grassroots efforts, and nonprofit partnerships Develop influencer, affiliate, and ambassador programs Support new product and channel launches through marketing strategy and execution Analyze performance and optimize across channels Collaborate closely with the founders, creative, growth, and wholesale teams About You 5+ years in marketing, social, and brand — ideally with a consumer product company Strong understanding of both DTC and wholesale brand-building Creative and strategic — with great instincts for copy, visual storytelling, and community Hands-on with tools like Klaviyo, Canva, Shopify, and social video editing Organized, resourceful, collaborative, and excited to build something meaningful from the ground up Bonus: you love dogs and have a strong POV on what makes a brand feel special Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Retail #J-18808-Ljbffr