Senior Manager, Marketing Analytics and Insights

Overview

Senior Manager, Marketing Analytics and Insights role at Fortune Brands Innovations. Manage enterprise-level marketing analytics and insights that shape brand strategy, media effectiveness, and investment across FBIN’s business units. Bring together consumer and professional data, syndicated sources, and marketing analytics to support strategic planning and deliver insight that influences brand, paid media, and corporate strategy. What You Will Be Doing

Manage and evolve FBIN’s enterprise analytics and syndicated data strategy across the Water, Outdoors, and Security business units Oversee consumer and professional tracking studies, ensuring insights remain consistent, reliable, and actionable over time Collaborate with the Brand Operations COE to evaluate media performance, including ROAS, lift studies, and marketing mix modeling (MMA) Deliver insights and reporting that guide enterprise-level brand, media, and strategic business decisions Transform large, complex data sets into clear, engaging stories using platforms such as Tableau, Power BI, and Looker Interpret syndicated data sources (e.g., Nielsen, Circana, POS Data & Panel Data) and apply findings to strategic and planning processes Partner across Brand, Product, Strategy, and Data & Analytics teams to connect insights with real business outcomes Mentor and support the development of two analysts, building skills in data analysis, communication, and collaboration Foster a culture of data-informed decision-making by helping teams across the organization understand and act on insights Qualifications

Bachelor’s degree in Marketing, Business, Analytics, or a related field 8+ years of experience in marketing analytics, syndicated data, or consumer insights Demonstrated ability to synthesize and connect insights from multiple sources—syndicated data, tracking studies, marketing analytics, and media measurement Demonstrated proficiency with data visualization tools such as Tableau, Power BI, or Looker Experience contributing to media effectiveness measurement (e.g., ROAS, Lift, Marketing Mix Modeling) Demonstrated storytelling and communication skills—able to explain complex findings clearly and effectively to varied audiences Experience supporting, managing, or mentoring team members within analytics or insights role Preferred Qualifications

Advanced degree (MBA or MA/MS in Marketing, Market Research, Psychology, Sociology, or related fields) Experience with analytics in consumer products or omnichannel brand environments Familiarity with AI-enabled research and advanced analytics methods Experience applying synthetic data tools or piloting new research technologies Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $120,000 USD - $192,500 USD. Actual salaries may vary within the range based on factors including education, training, experience, and location. In addition to base salary, employees may participate in an annual bonus plan based on company and individual performance, or a role-based sales incentive plan. We support associate health and wellness with comprehensive benefits, including health plans, a 401(k) with company contribution, product discounts, flexible time off, inclusive fertility/adoption benefits, and more. Various Employee Resource Groups support inclusivity and belonging. Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN. Equal Employment Opportunity: FBIN is an equal employment opportunity employer and does not discriminate based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic information, or other legally protected characteristics. Reasonable Accommodations: FBIN is committed to providing reasonable accommodations to applicants with disabilities. For accommodations, contact fbinleave.fbhs@fbin.com with your request and contact information. Resumes submitted to this email will not be responded to. To protect against fraud, FBIN job postings are hosted exclusively on our careers page at www.fbin.com/careers. Job Details

Seniority level: Not Applicable Employment type: Full-time Job function: Other Industries: Consumer Goods

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