Choice Hotels International
Senior Manager, Performance Media
Choice Hotels International, North Bethesda, Maryland, United States
Overview
Senior Manager, Performance Media at
Choice Hotels International
leads paid digital acquisition efforts, managing channels such as Paid Search, Paid Social, Affiliate Marketing, and Programmatic Display & Video. This role supports direct bookings and franchisee growth through strategic media execution and optimization. The position oversees a team of two managers and collaborates cross-functionally with internal teams, agencies, and technology partners. The ideal candidate is a data-driven leader with strong analytical and mentoring capabilities, ready to scale performance marketing in a fast-paced environment. Responsibilities
Lead and optimize paid media campaigns across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, and Affiliate Marketing. Partner with the Director, Performance Media to develop strategies that drive direct bookings and franchisee success. Manage agency relationships to ensure effective campaign execution, reporting, and insights. Oversee media investment, budget allocation, and forecasting to identify growth opportunities. Champion test-and-learn initiatives and integrate emerging trends and capabilities. Deliver performance reports and insights to internal stakeholders. Mentor junior team members and foster a culture of innovation and accountability. Ensure financial accuracy in media billing and collaborate with finance teams. Qualifications
Employment Experience Minimum 6 years of experience in performance media, preferably in an agency setting. At least 2 years of team leadership or management experience. Proven experience managing large-scale budgets and agency partnerships. Technical Skills Proficiency in Microsoft Office Suite. Hands-on experience with ad tech platforms (e.g., Adobe Analytics, Google Marketing Platform, Flashtalking). Direct platform experience with Google Ads, Meta Ads Manager, DV360, The Trade Desk. Familiarity with incrementality testing, attribution modeling, and performance measurement frameworks. Additional Skills & Competencies Strong analytical and problem-solving skills with the ability to translate data into actionable insights. Excellent communication and presentation skills. Collaborative mindset and ability to thrive in a matrixed organization. Entrepreneurial spirit and adaptability. Education Requirements Bachelor’s degree in Marketing, Business, or related field or equivalent combination of education and work experience. Relevant certifications (e.g., Google Ads, Meta Blueprint, PMP) preferred. Salary & Benefits
The salary range for this position is
$121,000 - $142,000
annually. Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals. Competitive compensation and benefits, including medical, dental, and vision coverage Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance Financial benefits for retirement and health savings Employee recognition programs Discounts at Choice hotels worldwide About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be
even
better than today — for associates, our company, and our franchisees. Our corporate office locations include North Bethesda, MD; Scottsdale, AZ; Minneapolis, MN; and Field/Remote roles as applicable. Choice’s Cultural Values Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity Choice’s Leadership Principles Act with Intention | Lead with Authenticity | Grow & Deliver
#J-18808-Ljbffr
Senior Manager, Performance Media at
Choice Hotels International
leads paid digital acquisition efforts, managing channels such as Paid Search, Paid Social, Affiliate Marketing, and Programmatic Display & Video. This role supports direct bookings and franchisee growth through strategic media execution and optimization. The position oversees a team of two managers and collaborates cross-functionally with internal teams, agencies, and technology partners. The ideal candidate is a data-driven leader with strong analytical and mentoring capabilities, ready to scale performance marketing in a fast-paced environment. Responsibilities
Lead and optimize paid media campaigns across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, and Affiliate Marketing. Partner with the Director, Performance Media to develop strategies that drive direct bookings and franchisee success. Manage agency relationships to ensure effective campaign execution, reporting, and insights. Oversee media investment, budget allocation, and forecasting to identify growth opportunities. Champion test-and-learn initiatives and integrate emerging trends and capabilities. Deliver performance reports and insights to internal stakeholders. Mentor junior team members and foster a culture of innovation and accountability. Ensure financial accuracy in media billing and collaborate with finance teams. Qualifications
Employment Experience Minimum 6 years of experience in performance media, preferably in an agency setting. At least 2 years of team leadership or management experience. Proven experience managing large-scale budgets and agency partnerships. Technical Skills Proficiency in Microsoft Office Suite. Hands-on experience with ad tech platforms (e.g., Adobe Analytics, Google Marketing Platform, Flashtalking). Direct platform experience with Google Ads, Meta Ads Manager, DV360, The Trade Desk. Familiarity with incrementality testing, attribution modeling, and performance measurement frameworks. Additional Skills & Competencies Strong analytical and problem-solving skills with the ability to translate data into actionable insights. Excellent communication and presentation skills. Collaborative mindset and ability to thrive in a matrixed organization. Entrepreneurial spirit and adaptability. Education Requirements Bachelor’s degree in Marketing, Business, or related field or equivalent combination of education and work experience. Relevant certifications (e.g., Google Ads, Meta Blueprint, PMP) preferred. Salary & Benefits
The salary range for this position is
$121,000 - $142,000
annually. Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals. Competitive compensation and benefits, including medical, dental, and vision coverage Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance Financial benefits for retirement and health savings Employee recognition programs Discounts at Choice hotels worldwide About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be
even
better than today — for associates, our company, and our franchisees. Our corporate office locations include North Bethesda, MD; Scottsdale, AZ; Minneapolis, MN; and Field/Remote roles as applicable. Choice’s Cultural Values Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity Choice’s Leadership Principles Act with Intention | Lead with Authenticity | Grow & Deliver
#J-18808-Ljbffr