BLKDG
Overview
Position: Paid Media Campaign Specialist
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Location: Denver / Hybrid
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Salary: $70,000 - $75,000 BLKDG is seeking a Digital Paid Media Coordinator to implement, manage and optimize multi-channel paid campaigns for a variety of clients. The ideal candidate is someone who has a knack for problem solving, an innate understanding of analyzing data, and enjoys working across multiple industries and creative campaign challenges. BLKDG is a digital agency based in Denver, focused on designing and developing multi-channel solutions that enable brands and customers to interact with each other. We are a team of designers, builders, planners, creators and collaborators, serving our clients all over the country. Our mission stems from the belief that building a website is finding the perfect balance between desirable, useful and usable. Responsibilities
Meet with clients to gain a deep understanding of their business goals, target market and marketing objectives for their ad campaigns. Manage the account setup, campaigns and reporting of paid digital campaigns for our clients. Measure and optimize paid marketing campaigns using Google Analytics & reporting tools. Stay up-to-date with digital marketing trends to keep us ahead, including updates to search marketing, social media marketing, attribution, and programmatic media buying. Proactively research and test new strategies and tactics to continuously deliver better results for our clients. Collaborate with internal teams to create compelling ad creative that is contextually formatted for each platform and aligned with brand standards. Contribute to thought leadership content on behalf of Magnetic in the form of written, video based, and in-person content publication. Campaign Strategy and Development: Collaborate with the client’s marketing team to understand business goals and target audiences, and develop comprehensive PPC strategies aligned with these objectives. Keyword & Audience Research: Conduct in-depth keyword & audience research to identify relevant and high-performing keywords and personas that will drive quality traffic and conversions. Ad Creation and Optimization: Create compelling ad copies that resonate with the target audience and adhere to best practices. Regularly optimize ad creatives, headlines, descriptions, and other elements for improved performance. Campaign Setup: Set up and configure PPC campaigns across platforms such as Google Ads, Meta Ads, social media platforms, and other relevant paid media channels. Bid Management: Monitor and adjust bidding strategies to ensure optimal campaign performance, budget allocation, and cost-effectiveness. A/B Testing: Plan and execute A/B tests to evaluate different ad variations, landing pages, and other campaign elements to improve click-through rates (CTR) and conversion rates (CVR). Landing Page Optimization: Collaborate with the web development and design teams to ensure landing pages are optimized for conversion and user experience, resulting in higher quality scores and better ad placements. Audience Targeting: Utilize demographic, geographic, behavioral, and contextual targeting options to reach the right audience segments with the most relevant ads. Budget Management: Monitor daily, weekly, and monthly budgets for campaigns, ensuring spend is allocated efficiently and according to performance goals. Data Analysis and Reporting: Regularly analyze campaign performance metrics and KPIs, prepare detailed monthly reports of the campaign performance while providing actionable insights to optimize campaigns and achieve better results. Stay Updated: Keep up-to-date with digital marketing industry trends, platform updates, and best practices in digital advertising to continuously improve campaign performance. Qualifications
Experience: 3+ years in managing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising. Analytical Skills: Strong ability to interpret data, identify trends, and make data-driven decisions to optimize campaigns. Creative Mindset: Ability to craft compelling ad copies and develop innovative strategies that engage and resonate with target audiences. Attention to Detail: Meticulous attention to detail, ensuring accurate campaign setup, tracking, and optimization. Results-Driven: Track record of achieving and exceeding campaign goals, driving conversions, and improving ROI. Communication: Excellent written and verbal communication skills, with the ability to present data-driven insights to both technical and non-technical stakeholders. Certifications: Google Ads, Meta Ads and other relevant certifications are a plus. Adaptability: Thrive in a fast-paced environment, adapting to changing priorities and staying updated with evolving digital marketing trends. Benefits
In office, Hybrid, or WFA (Work from Anywhere) PTO, Sick, Bereavement, and Paid Holidays 401(k) Match Medical, Dental, and Vision Benefits Dog-Friendly Office Paid Parental Leave Company Sponsored Social Events Employee Development Program
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Position: Paid Media Campaign Specialist
—
Location: Denver / Hybrid
—
Salary: $70,000 - $75,000 BLKDG is seeking a Digital Paid Media Coordinator to implement, manage and optimize multi-channel paid campaigns for a variety of clients. The ideal candidate is someone who has a knack for problem solving, an innate understanding of analyzing data, and enjoys working across multiple industries and creative campaign challenges. BLKDG is a digital agency based in Denver, focused on designing and developing multi-channel solutions that enable brands and customers to interact with each other. We are a team of designers, builders, planners, creators and collaborators, serving our clients all over the country. Our mission stems from the belief that building a website is finding the perfect balance between desirable, useful and usable. Responsibilities
Meet with clients to gain a deep understanding of their business goals, target market and marketing objectives for their ad campaigns. Manage the account setup, campaigns and reporting of paid digital campaigns for our clients. Measure and optimize paid marketing campaigns using Google Analytics & reporting tools. Stay up-to-date with digital marketing trends to keep us ahead, including updates to search marketing, social media marketing, attribution, and programmatic media buying. Proactively research and test new strategies and tactics to continuously deliver better results for our clients. Collaborate with internal teams to create compelling ad creative that is contextually formatted for each platform and aligned with brand standards. Contribute to thought leadership content on behalf of Magnetic in the form of written, video based, and in-person content publication. Campaign Strategy and Development: Collaborate with the client’s marketing team to understand business goals and target audiences, and develop comprehensive PPC strategies aligned with these objectives. Keyword & Audience Research: Conduct in-depth keyword & audience research to identify relevant and high-performing keywords and personas that will drive quality traffic and conversions. Ad Creation and Optimization: Create compelling ad copies that resonate with the target audience and adhere to best practices. Regularly optimize ad creatives, headlines, descriptions, and other elements for improved performance. Campaign Setup: Set up and configure PPC campaigns across platforms such as Google Ads, Meta Ads, social media platforms, and other relevant paid media channels. Bid Management: Monitor and adjust bidding strategies to ensure optimal campaign performance, budget allocation, and cost-effectiveness. A/B Testing: Plan and execute A/B tests to evaluate different ad variations, landing pages, and other campaign elements to improve click-through rates (CTR) and conversion rates (CVR). Landing Page Optimization: Collaborate with the web development and design teams to ensure landing pages are optimized for conversion and user experience, resulting in higher quality scores and better ad placements. Audience Targeting: Utilize demographic, geographic, behavioral, and contextual targeting options to reach the right audience segments with the most relevant ads. Budget Management: Monitor daily, weekly, and monthly budgets for campaigns, ensuring spend is allocated efficiently and according to performance goals. Data Analysis and Reporting: Regularly analyze campaign performance metrics and KPIs, prepare detailed monthly reports of the campaign performance while providing actionable insights to optimize campaigns and achieve better results. Stay Updated: Keep up-to-date with digital marketing industry trends, platform updates, and best practices in digital advertising to continuously improve campaign performance. Qualifications
Experience: 3+ years in managing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising. Analytical Skills: Strong ability to interpret data, identify trends, and make data-driven decisions to optimize campaigns. Creative Mindset: Ability to craft compelling ad copies and develop innovative strategies that engage and resonate with target audiences. Attention to Detail: Meticulous attention to detail, ensuring accurate campaign setup, tracking, and optimization. Results-Driven: Track record of achieving and exceeding campaign goals, driving conversions, and improving ROI. Communication: Excellent written and verbal communication skills, with the ability to present data-driven insights to both technical and non-technical stakeholders. Certifications: Google Ads, Meta Ads and other relevant certifications are a plus. Adaptability: Thrive in a fast-paced environment, adapting to changing priorities and staying updated with evolving digital marketing trends. Benefits
In office, Hybrid, or WFA (Work from Anywhere) PTO, Sick, Bereavement, and Paid Holidays 401(k) Match Medical, Dental, and Vision Benefits Dog-Friendly Office Paid Parental Leave Company Sponsored Social Events Employee Development Program
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