VAB
Overview
VP of Marketing | Digital & Integrated Marketing Expert | Blending storytelling, creativity, and innovation to grow brands & revenue | ex-Roku VAB is the voice behind some of the biggest names in media like NBCU, Paramount+, Disney, Warner Bros. Discovery, FOX, and more. Join our team of marketing experts who are passionate about driving the video advertising industry forward through insights and initiatives aimed towards answering marketers’ toughest questions and improving measurement standards. Who We Are Marketing & Communications
Passionate marketers who ensure wide distribution and use of our ground-breaking Insights content and stay connected with the industry by cultivating speaking opportunities, crafting op-ed programs, producing events, and developing webinars and roundtable series.
Insights & Measurement Team
Media detectives who create insightful content on a variety of future-forward topics marketers care about, such as video streaming, consumer behaviors, TV buying innovation, cross-platform measurement, multicultural marketing, and more.
Our Members
VAB members are comprised of a community of major media companies, ranging from:
Premier members that create or distribute premium video content (e.g. NBCU, Spectrum Reach)
Research, insights & measurement companies (i.e., iSpot, Comscore, Affinity Solutions)
And other industry-shaping organizations who support premium ad-supported video (e.g. The NBA, LG Ads, Premion)
VAB’s Board of Directors is comprised of top advertising professionals from across the industry, representing some of the biggest companies in media who lead our industry every day.
What You'll Do
Are you a content-driven storyteller with a sharp strategic mind and a passion for creative execution? Do you love owning content strategy, shaping messaging, and building brand presence across owned and social channels? If so, we’d love to meet you.
We’re looking for a content-focused
Marketing Manager
to join our collaborative team. In this role, you'll lead the development and execution of content strategies across social, email, insights marketing, and more — amplifying the voice of VAB and the incredible work we do.
This is a
high-impact role with plenty of room for growth . Ideal for someone with
4–6 years of experience , it offers the opportunity to take on
strategic ownership
of content planning, messaging, and channel performance, while staying close to the creative craft — from writing to asset creation. This role reports to the VP, Director of Integrated Strategy & Marketing.
Primary Responsibilities
Insights Marketing
Develop and lead marketing plans for key insights content releases. Use email, social, and re-marketing strategies to drive engagement and downloads. This is inclusive of:
Asset creation, inclusive of writing and creative formats
Execution & stewardship of campaigns
Analysis and optimizations
Full ownership and responsibility for the marketing development process.
Own social content strategy, calendar, and execution. Grow and engage VAB’s audience through creative, timely, and brand-aligned posts.
Develop social strategies, tactics, and best practices that grow VAB’s following and engagement.
Own content development and deployment across social platforms, aligned with VAB’s three pillars: Insights, Activation, and Advocacy.
Amplify VAB voices in the marketplace/wins – e.g. published op-eds, VAB in the news/articles.
Stay current on social trends and platform updates to keep content innovative and relevant.
Collaborate with the Marketing Associate to track and report on performance metrics, adjusting strategies as needed.
Execute VAB’s editorial and thought leadership strategy across op-eds and contributed articles to elevate VAB’s voice and expand its influence through smart, strategic content distribution.
Partner with the VP of Marketing to shape VAB’s editorial and thought leadership roadmap.
Manage timelines, approvals, and coordination for all op-eds and bylined content.
Support VAB executives and subject matter experts in developing contributed articles aligned with brand messaging and industry trends.
Creative Development
Own VAB’s asset creation and creative strategy.
Create and edit content across formats—social copy, infographics, short-form video, blog posts, landing pages.
Use tools like Canva, Adobe Suite, or equivalent to create high-quality visuals and videos that bring our brand to life.
Role Requirements:
4-6 years minimum of professional experience, from content marketing, digital marketing, media or marketing/advertising industry.
Have interest in and knowledge of the advertising industry and, specifically, the video advertising landscape.
Strong writing skills across formats: social, web, long-form, and email.
Hands-on content creation skills, knowledge of Canva, and video editing are a must.
Must have a strong understanding of social ecosystem, paid social strategy, ad formats, audience targeting, budgeting, tracking, and best practices.
Be comfortable working with research, data & analytics, and be able to articulate complex data into digestible, "snackable" messaging.
Must be a self-starter, possess effective time-management skills, and pay meticulous attention to details.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
VP of Marketing | Digital & Integrated Marketing Expert | Blending storytelling, creativity, and innovation to grow brands & revenue | ex-Roku VAB is the voice behind some of the biggest names in media like NBCU, Paramount+, Disney, Warner Bros. Discovery, FOX, and more. Join our team of marketing experts who are passionate about driving the video advertising industry forward through insights and initiatives aimed towards answering marketers’ toughest questions and improving measurement standards. Who We Are Marketing & Communications
Passionate marketers who ensure wide distribution and use of our ground-breaking Insights content and stay connected with the industry by cultivating speaking opportunities, crafting op-ed programs, producing events, and developing webinars and roundtable series.
Insights & Measurement Team
Media detectives who create insightful content on a variety of future-forward topics marketers care about, such as video streaming, consumer behaviors, TV buying innovation, cross-platform measurement, multicultural marketing, and more.
Our Members
VAB members are comprised of a community of major media companies, ranging from:
Premier members that create or distribute premium video content (e.g. NBCU, Spectrum Reach)
Research, insights & measurement companies (i.e., iSpot, Comscore, Affinity Solutions)
And other industry-shaping organizations who support premium ad-supported video (e.g. The NBA, LG Ads, Premion)
VAB’s Board of Directors is comprised of top advertising professionals from across the industry, representing some of the biggest companies in media who lead our industry every day.
What You'll Do
Are you a content-driven storyteller with a sharp strategic mind and a passion for creative execution? Do you love owning content strategy, shaping messaging, and building brand presence across owned and social channels? If so, we’d love to meet you.
We’re looking for a content-focused
Marketing Manager
to join our collaborative team. In this role, you'll lead the development and execution of content strategies across social, email, insights marketing, and more — amplifying the voice of VAB and the incredible work we do.
This is a
high-impact role with plenty of room for growth . Ideal for someone with
4–6 years of experience , it offers the opportunity to take on
strategic ownership
of content planning, messaging, and channel performance, while staying close to the creative craft — from writing to asset creation. This role reports to the VP, Director of Integrated Strategy & Marketing.
Primary Responsibilities
Insights Marketing
Develop and lead marketing plans for key insights content releases. Use email, social, and re-marketing strategies to drive engagement and downloads. This is inclusive of:
Asset creation, inclusive of writing and creative formats
Execution & stewardship of campaigns
Analysis and optimizations
Full ownership and responsibility for the marketing development process.
Own social content strategy, calendar, and execution. Grow and engage VAB’s audience through creative, timely, and brand-aligned posts.
Develop social strategies, tactics, and best practices that grow VAB’s following and engagement.
Own content development and deployment across social platforms, aligned with VAB’s three pillars: Insights, Activation, and Advocacy.
Amplify VAB voices in the marketplace/wins – e.g. published op-eds, VAB in the news/articles.
Stay current on social trends and platform updates to keep content innovative and relevant.
Collaborate with the Marketing Associate to track and report on performance metrics, adjusting strategies as needed.
Execute VAB’s editorial and thought leadership strategy across op-eds and contributed articles to elevate VAB’s voice and expand its influence through smart, strategic content distribution.
Partner with the VP of Marketing to shape VAB’s editorial and thought leadership roadmap.
Manage timelines, approvals, and coordination for all op-eds and bylined content.
Support VAB executives and subject matter experts in developing contributed articles aligned with brand messaging and industry trends.
Creative Development
Own VAB’s asset creation and creative strategy.
Create and edit content across formats—social copy, infographics, short-form video, blog posts, landing pages.
Use tools like Canva, Adobe Suite, or equivalent to create high-quality visuals and videos that bring our brand to life.
Role Requirements:
4-6 years minimum of professional experience, from content marketing, digital marketing, media or marketing/advertising industry.
Have interest in and knowledge of the advertising industry and, specifically, the video advertising landscape.
Strong writing skills across formats: social, web, long-form, and email.
Hands-on content creation skills, knowledge of Canva, and video editing are a must.
Must have a strong understanding of social ecosystem, paid social strategy, ad formats, audience targeting, budgeting, tracking, and best practices.
Be comfortable working with research, data & analytics, and be able to articulate complex data into digestible, "snackable" messaging.
Must be a self-starter, possess effective time-management skills, and pay meticulous attention to details.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr