AEG
Director of Digital Marketing - Global Touring
AEG, Los Angeles, California, United States, 90079
Overview
Director of Digital Marketing - Global Touring For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. We host more than 160 million guests annually, promote more than 10,000 shows and present more than 22,000 events globally. We are committed to innovation, artistry, and community, and we leverage our venues, sports franchises, brands, ticketing platform, and global sponsorship activations to create memorable moments and opportunities for fans and partners. We strive to build a diverse and inclusive company that reflects the artists, athletes, and fans we serve, reach beyond traditional boundaries to support the communities in which we operate, and minimize environmental impact through sustainable practices. If you want to be challenged to up your game and make a difference, join us in giving the world reason to cheer. What You Will Do
Own the end-to-end digital marketing lifecycle for tours—from pre-sale through show date—developing and executing comprehensive campaigns across paid media (Meta, Google, TikTok, programmatic), CRM, email, SMS, social, and digital advertising channels. Guide the development of digital-first creative assets including teasers, animated ads, and social-ready video content. Lead on-site content shoots in collaboration with internal creative teams, ensuring brand consistency, high-quality output, and innovation aligned with industry trends. Supervise CRM strategies including audience segmentation, remarketing, and fan outreach via email and SMS. Design and implement audience acquisition and engagement plans using platform insights and past campaign performance. Analyze campaign performance across all digital touchpoints, translating data into actionable insights. Provide regular reporting to internal teams, leadership, artists, and external partners to inform strategy and optimize results. Work closely with digital platforms (Spotify, Meta, TikTok, etc.), ticketing partners (Ticketmaster, AXS), and internal teams to activate innovative marketing opportunities, integrate tracking technologies, and maximize campaign impact. Set and oversee strategic budget allocation, targeting strategies, and platform-specific tactics throughout campaign phases. Continuously identify and share emerging trends and tools to evolve campaign approaches. Education Qualifications
BA/BS Degree (4-year) in Marketing, Digital Marketing, Business Administration, or similar (Advanced Degree Preferred). Experience Qualifications
8-10 years of experience in digital marketing, ideally within the live entertainment, music, or ticketing industries. Skills and Abilities
Experience at a live music promoter, talent agency, or label marketing department. Deep understanding of digital media buying, artist marketing, and fan acquisition strategies. Proven ability to manage high-volume tour schedules and multi-market rollouts. Strong project management and communication skills with the ability to influence multiple stakeholders. Passion for live music and a working knowledge of artist brands and fan communities across multiple genres. Ability to thrive in a fast-paced environment and juggle competing deadlines and priorities. Familiarity with tour settlements, marketing allocations, and cost tracking. Understanding of cross-functional workflows between ticketing, creative, and local marketing teams. Experience supporting global or stadium-level tours is a plus. Qualifications (ALL)
BA/BS Degree (4-year) in Marketing, Digital Marketing, Business Administration, or similar (Advanced Degree Preferred). 8-10 years of experience in digital marketing, ideally within the live entertainment, music, or ticketing industries. Experience at a live music promoter, talent agency, or label marketing department. Deep understanding of digital media buying, artist marketing, and fan acquisition strategies. Proven ability to manage high-volume tour schedules and multi-market rollouts. Strong project management and communication skills with the ability to influence multiple stakeholders. Passion for live music and a working knowledge of artist brands and fan communities across multiple genres. Ability to thrive in a fast-paced environment and juggle competing deadlines and priorities. Familiarity with tour settlements, marketing allocations, and cost tracking. Understanding of cross-functional workflows between ticketing, creative, and local marketing teams. Experience supporting global or stadium-level tours is a plus. Compensation and Benefits
Payscale: $88,169/yr - $133,590/yr Bonus: Eligible for bonus under current plan requirements Benefits: Comprehensive package including medical, dental, vision, holidays, vacation, sick time, life insurance, 401k with employer match, FSA/HSA options, and wellness offerings Location and Employment
Location: Los Angeles, CA (and Culver City area references in original content) Employment type: Full-time Seniority level: Director Notes: This description keeps the essential duties and qualifications and removes extraneous boilerplate and inconsistent formatting.
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Director of Digital Marketing - Global Touring For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. We host more than 160 million guests annually, promote more than 10,000 shows and present more than 22,000 events globally. We are committed to innovation, artistry, and community, and we leverage our venues, sports franchises, brands, ticketing platform, and global sponsorship activations to create memorable moments and opportunities for fans and partners. We strive to build a diverse and inclusive company that reflects the artists, athletes, and fans we serve, reach beyond traditional boundaries to support the communities in which we operate, and minimize environmental impact through sustainable practices. If you want to be challenged to up your game and make a difference, join us in giving the world reason to cheer. What You Will Do
Own the end-to-end digital marketing lifecycle for tours—from pre-sale through show date—developing and executing comprehensive campaigns across paid media (Meta, Google, TikTok, programmatic), CRM, email, SMS, social, and digital advertising channels. Guide the development of digital-first creative assets including teasers, animated ads, and social-ready video content. Lead on-site content shoots in collaboration with internal creative teams, ensuring brand consistency, high-quality output, and innovation aligned with industry trends. Supervise CRM strategies including audience segmentation, remarketing, and fan outreach via email and SMS. Design and implement audience acquisition and engagement plans using platform insights and past campaign performance. Analyze campaign performance across all digital touchpoints, translating data into actionable insights. Provide regular reporting to internal teams, leadership, artists, and external partners to inform strategy and optimize results. Work closely with digital platforms (Spotify, Meta, TikTok, etc.), ticketing partners (Ticketmaster, AXS), and internal teams to activate innovative marketing opportunities, integrate tracking technologies, and maximize campaign impact. Set and oversee strategic budget allocation, targeting strategies, and platform-specific tactics throughout campaign phases. Continuously identify and share emerging trends and tools to evolve campaign approaches. Education Qualifications
BA/BS Degree (4-year) in Marketing, Digital Marketing, Business Administration, or similar (Advanced Degree Preferred). Experience Qualifications
8-10 years of experience in digital marketing, ideally within the live entertainment, music, or ticketing industries. Skills and Abilities
Experience at a live music promoter, talent agency, or label marketing department. Deep understanding of digital media buying, artist marketing, and fan acquisition strategies. Proven ability to manage high-volume tour schedules and multi-market rollouts. Strong project management and communication skills with the ability to influence multiple stakeholders. Passion for live music and a working knowledge of artist brands and fan communities across multiple genres. Ability to thrive in a fast-paced environment and juggle competing deadlines and priorities. Familiarity with tour settlements, marketing allocations, and cost tracking. Understanding of cross-functional workflows between ticketing, creative, and local marketing teams. Experience supporting global or stadium-level tours is a plus. Qualifications (ALL)
BA/BS Degree (4-year) in Marketing, Digital Marketing, Business Administration, or similar (Advanced Degree Preferred). 8-10 years of experience in digital marketing, ideally within the live entertainment, music, or ticketing industries. Experience at a live music promoter, talent agency, or label marketing department. Deep understanding of digital media buying, artist marketing, and fan acquisition strategies. Proven ability to manage high-volume tour schedules and multi-market rollouts. Strong project management and communication skills with the ability to influence multiple stakeholders. Passion for live music and a working knowledge of artist brands and fan communities across multiple genres. Ability to thrive in a fast-paced environment and juggle competing deadlines and priorities. Familiarity with tour settlements, marketing allocations, and cost tracking. Understanding of cross-functional workflows between ticketing, creative, and local marketing teams. Experience supporting global or stadium-level tours is a plus. Compensation and Benefits
Payscale: $88,169/yr - $133,590/yr Bonus: Eligible for bonus under current plan requirements Benefits: Comprehensive package including medical, dental, vision, holidays, vacation, sick time, life insurance, 401k with employer match, FSA/HSA options, and wellness offerings Location and Employment
Location: Los Angeles, CA (and Culver City area references in original content) Employment type: Full-time Seniority level: Director Notes: This description keeps the essential duties and qualifications and removes extraneous boilerplate and inconsistent formatting.
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