Ria Money Transfer
Overview
Base pay range: $112,000.00/yr - $130,000.00/yr. At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas. We’re at a pivotal moment to transform how our customers discover, engage with, and use our services in an increasingly digital-first world. With strong brand recognition, trusted infrastructure, and a global footprint, we’re now focused on accelerating our growth through innovative products, modern marketing, and world-class customer experiences. ABOUT THIS ROLE
We’re looking for a Growth Marketing Manager to accelerate customer acquisition and revenue growth across Xe’s B2C and B2B platforms in North America. This is a high-impact, hands-on role where you’ll own and optimize full-funnel digital campaigns while shaping how we localize and amplify global strategies through content, lifecycle, and social. If you’re energized by the opportunity to drive measurable outcomes, test bold ideas, and scale a global brand in a fast-moving, digital-first environment, this role offers the ownership, visibility, and momentum to make a meaningful impact. Roles & Responsibilities
Performance Marketing & Paid Media Plan, execute, and optimize paid acquisition campaigns across Google Ads, Meta Ads, and other relevant channels such as LinkedIn, depending on audience and campaign goals Own budget allocation, targeting, and bidding strategies to maximize ROI and efficiency Develop and execute regional promo campaigns (e.g. first-transfer offers, limited-time incentives) in coordination with pricing, product, and lifecycle teams Build audience segmentation strategies tailored to consumer and business profiles and behaviors Collaborate with product, content, lifecycle teams to localize messaging and align campaigns with product launches ASO & SEO Lead App store optimization efforts for Xe’s iOS and Android apps to optimize keywords, test store assets, and drive install growth Collaborate with global content and web teams to identify content gaps, localize messaging for regional audiences, and improve search relevance across consumer and business segments Drive regional SEO initiatives by optimizing landing pages, blog content, including title tags, meta descriptions, and keyword targeting, to improve visibility for high-intent search queries in the local market Collaborate with global content and web teams on SEO testing, experimenting with headline structures, on-page layout, and internal linking to improve rankings, CTR, and conversion Analytics, Reporting & Experimentation Use tools like Amplitude, GA4, and Power BI to monitor web and app traffic, campaign performance, and conversion funnels across B2C and B2B platforms Build dashboards and recurring reports to track KPIs (e.g. CAC, ROAS), surface actionable insights, and ensure visibility to the growth and leadership teams Design, execute, and analyze A/B tests across creative, messaging, audience targeting, landing pages, and offers to improve performance across the funnel Connect top-of-funnel efforts with downstream metrics (e.g. conversion, retention, LTV) to inform strategy and ongoing campaign optimization Share performance insights and testing results with global teams to inform broader acquisition strategy Working Conditions & Perks
Primarily sedentary work in a general office environment Manual dexterity to use computer, telephone and general office equipment Ability to sit for extended periods Medical, Dental & Vision Insurance 401K Plan with Match Employee Stock Purchase Plan Paid Vacation / Sick Leave Hybrid Work Schedule Tuition Assistance Growth Opportunities Corporate gatherings, team bonding events, and more Mental health and wellbeing programs Xe is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact recruitment@xe.com. Seniority level
Entry level Employment type
Full-time Job function
Marketing and Sales
#J-18808-Ljbffr
Base pay range: $112,000.00/yr - $130,000.00/yr. At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas. We’re at a pivotal moment to transform how our customers discover, engage with, and use our services in an increasingly digital-first world. With strong brand recognition, trusted infrastructure, and a global footprint, we’re now focused on accelerating our growth through innovative products, modern marketing, and world-class customer experiences. ABOUT THIS ROLE
We’re looking for a Growth Marketing Manager to accelerate customer acquisition and revenue growth across Xe’s B2C and B2B platforms in North America. This is a high-impact, hands-on role where you’ll own and optimize full-funnel digital campaigns while shaping how we localize and amplify global strategies through content, lifecycle, and social. If you’re energized by the opportunity to drive measurable outcomes, test bold ideas, and scale a global brand in a fast-moving, digital-first environment, this role offers the ownership, visibility, and momentum to make a meaningful impact. Roles & Responsibilities
Performance Marketing & Paid Media Plan, execute, and optimize paid acquisition campaigns across Google Ads, Meta Ads, and other relevant channels such as LinkedIn, depending on audience and campaign goals Own budget allocation, targeting, and bidding strategies to maximize ROI and efficiency Develop and execute regional promo campaigns (e.g. first-transfer offers, limited-time incentives) in coordination with pricing, product, and lifecycle teams Build audience segmentation strategies tailored to consumer and business profiles and behaviors Collaborate with product, content, lifecycle teams to localize messaging and align campaigns with product launches ASO & SEO Lead App store optimization efforts for Xe’s iOS and Android apps to optimize keywords, test store assets, and drive install growth Collaborate with global content and web teams to identify content gaps, localize messaging for regional audiences, and improve search relevance across consumer and business segments Drive regional SEO initiatives by optimizing landing pages, blog content, including title tags, meta descriptions, and keyword targeting, to improve visibility for high-intent search queries in the local market Collaborate with global content and web teams on SEO testing, experimenting with headline structures, on-page layout, and internal linking to improve rankings, CTR, and conversion Analytics, Reporting & Experimentation Use tools like Amplitude, GA4, and Power BI to monitor web and app traffic, campaign performance, and conversion funnels across B2C and B2B platforms Build dashboards and recurring reports to track KPIs (e.g. CAC, ROAS), surface actionable insights, and ensure visibility to the growth and leadership teams Design, execute, and analyze A/B tests across creative, messaging, audience targeting, landing pages, and offers to improve performance across the funnel Connect top-of-funnel efforts with downstream metrics (e.g. conversion, retention, LTV) to inform strategy and ongoing campaign optimization Share performance insights and testing results with global teams to inform broader acquisition strategy Working Conditions & Perks
Primarily sedentary work in a general office environment Manual dexterity to use computer, telephone and general office equipment Ability to sit for extended periods Medical, Dental & Vision Insurance 401K Plan with Match Employee Stock Purchase Plan Paid Vacation / Sick Leave Hybrid Work Schedule Tuition Assistance Growth Opportunities Corporate gatherings, team bonding events, and more Mental health and wellbeing programs Xe is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact recruitment@xe.com. Seniority level
Entry level Employment type
Full-time Job function
Marketing and Sales
#J-18808-Ljbffr