DoubleVerify
Senior Manager, Product Marketing - Programmatic + Pinnacle Products
DoubleVerify, New York, New York, us, 10261
Senior Manager, Product Marketing - Programmatic + Pinnacle Products
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Senior Manager, Product Marketing - Programmatic + Pinnacle Products
role at
DoubleVerify . About DoubleVerify
(DV) is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. DV solutions bring transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DV has helped hundreds of Fortune 500 companies maximize the value of their media spend by delivering best-in-class solutions across the digital ecosystem. Role Overview
DV is seeking a Sr. Manager, Product Marketing to lead the go-to-market for a portfolio of DV products spanning activation and measurement solutions for open web and DV Pinnacle®, DV's unified service and analytics platform. The Sr. Manager, Product Marketing will collaborate closely with sales and product to develop product positioning, communications, collateral and sales activation materials. The ideal candidate will bring experience in the ad tech industry, a deep understanding of the programmatic ecosystem, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions. Key Responsibilities
GTM Strategy: Develop and execute comprehensive strategies for launching DV products and features for open web and DV Pinnacle® Project Management: Manage multiple projects, timelines, and competing priorities effectively Market Insight: Conduct market research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy Storytelling: Create compelling narratives that communicate customer value and translate complex technologies into clear assets, customer communication, training and enablement programs Cross-Functional Collaboration: Partner with Commercial, Marketing, Product, Engineering and Data Science teams to ensure alignment and effective execution of GTM plans Thought Leadership: Serve as a subject-matter expert and advocate for DV's solutions internally and externally Qualifications
Experience: 7+ years in B2B product marketing, product management, or related field Background: Preferable experience in AdTech or MarTech with understanding of the programmatic advertising ecosystem Technical Acumen: Ability to understand and articulate complex product concepts in a technical ecosystem Can-do Attitude: Positive mindset with focus on solutions Adaptability: Ability to adjust to changing circumstances in a fast-paced environment Time Management: Strong organizational skills to manage multiple projects and deadlines Curiosity: Passion for uncovering customer insights and market trends to inform strategic decisions The estimated salary range for this role is between $145,000 - $190,000, with eligibility for bonus/commission, equity, and benefits. The starting salary will be determined based on qualifications, level, skills, experience, location, and internal equity. Not all applicants will be offered the position; DV is an equal opportunity employer. This role is located in New York, NY.
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Join to apply for the
Senior Manager, Product Marketing - Programmatic + Pinnacle Products
role at
DoubleVerify . About DoubleVerify
(DV) is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. DV solutions bring transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DV has helped hundreds of Fortune 500 companies maximize the value of their media spend by delivering best-in-class solutions across the digital ecosystem. Role Overview
DV is seeking a Sr. Manager, Product Marketing to lead the go-to-market for a portfolio of DV products spanning activation and measurement solutions for open web and DV Pinnacle®, DV's unified service and analytics platform. The Sr. Manager, Product Marketing will collaborate closely with sales and product to develop product positioning, communications, collateral and sales activation materials. The ideal candidate will bring experience in the ad tech industry, a deep understanding of the programmatic ecosystem, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions. Key Responsibilities
GTM Strategy: Develop and execute comprehensive strategies for launching DV products and features for open web and DV Pinnacle® Project Management: Manage multiple projects, timelines, and competing priorities effectively Market Insight: Conduct market research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy Storytelling: Create compelling narratives that communicate customer value and translate complex technologies into clear assets, customer communication, training and enablement programs Cross-Functional Collaboration: Partner with Commercial, Marketing, Product, Engineering and Data Science teams to ensure alignment and effective execution of GTM plans Thought Leadership: Serve as a subject-matter expert and advocate for DV's solutions internally and externally Qualifications
Experience: 7+ years in B2B product marketing, product management, or related field Background: Preferable experience in AdTech or MarTech with understanding of the programmatic advertising ecosystem Technical Acumen: Ability to understand and articulate complex product concepts in a technical ecosystem Can-do Attitude: Positive mindset with focus on solutions Adaptability: Ability to adjust to changing circumstances in a fast-paced environment Time Management: Strong organizational skills to manage multiple projects and deadlines Curiosity: Passion for uncovering customer insights and market trends to inform strategic decisions The estimated salary range for this role is between $145,000 - $190,000, with eligibility for bonus/commission, equity, and benefits. The starting salary will be determined based on qualifications, level, skills, experience, location, and internal equity. Not all applicants will be offered the position; DV is an equal opportunity employer. This role is located in New York, NY.
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