CloudFlare
Overview
Cloudflare is on a mission to help build a better Internet. We run one of the world’s largest networks powering millions of websites and Internet properties for customers ranging from individual bloggers to Fortune 500 companies. We protect and accelerate Internet applications without adding hardware, installing software, or changing a line of code. Cloudflare helps properties see improved performance and reduced spam and attacks. Cloudflare has been recognized on Entrepreneur Magazine’s Top Company Cultures list and Fast Company’s World’s Most Innovative Companies. We value curiosity and empathy and are committed to helping teammates develop skills. We strive for a diverse and inclusive team and hire based on potential while supporting individuals throughout their time at Cloudflare. Location
- Austin, TX About the Role
We are seeking an experienced Senior Product Marketing Manager to lead partner-focused go-to-market strategy with Global GSIs (e.g., Deloitte, Wipro, Cognizant) and leading telecom service providers. You will shape and execute joint go-to-market motions—identifying collaboration areas, building compelling “better together” narratives, and designing revenue-driving sales plays. As the bridge between our product portfolio and partners, you will craft differentiated joint value propositions, create integrated marketing plans that scale, and deliver messaging and enablement assets for both technical and business audiences. You will work closely with core Product Marketing and Product Management teams to ensure partner-led messaging, positioning, and sales plays align with the broader GTM strategy. Key Responsibilities
Identify areas of collaboration Work with partners to define priority joint solution areas. Align partner capabilities with our portfolio to uncover new growth opportunities. Translate customer needs into repeatable joint offerings that deliver business outcomes. Build “Better Together” narratives Develop differentiated joint value propositions that highlight the combined strengths of our solutions and partner services. Create executive-ready stories and use cases that resonate with technical, business, and C-level audiences. Ensure consistent partner messaging across all campaigns, field programs, and sales engagements. Design sales plays that drive revenue Package repeatable sales plays aligned to industry use cases, security outcomes, and target accounts. Collaborate with sales, partner, and solutions engineering teams to operationalize these plays. Measure performance and optimize plays to increase pipeline contribution and win rates. Create and execute integrated marketing plans Build joint marketing plans with partners, including campaigns, events, digital programs, and account-based initiatives. Drive execution in partnership with field and partner marketing teams, ensuring measurable demand generation and pipeline creation. Manage co-marketing investments to maximize impact and ROI. Deliver content & enablement assets Develop solution briefs, playbooks, competitive positioning documents, presentations, and thought leadership tailored to partner-led GTM. Enable both internal field teams and partner sales teams with the tools they need to tell our joint story effectively. Scale enablement across regions to ensure consistent adoption. Provide security subject matter expertise Act as a trusted expert in application security, API security, Zero Trust, and network security. Provide credible perspectives in partner, analyst, and customer-facing settings. Ensure security innovation is central to all joint solution positioning. Monitor market shifts, customer needs, and competitive moves relevant to GSIs and telecoms. Provide insights that shape partner strategy, roadmap alignment, and GTM execution. Influence internal teams with partner-driven intelligence and customer feedback. Qualifications
8+ years in product, solutions, or partner marketing within cybersecurity or cloud infrastructure. Strong subject matter expertise in application security and network security; knowledge of Zero Trust and cloud-native security architectures. Proven experience building and executing partner-led motions with GSIs, consulting firms, or telecom providers — including co-selling and co-marketing. Demonstrated success developing joint GTM strategies, sales plays, and marketing plans that drove measurable pipeline and revenue. Excellent content creation skills: able to produce clear, compelling technical and business-facing materials. Strong relationship management and cross-functional collaboration skills, with ability to influence core PMM, product, sales, and partner teams. Experience working in complex, global environments with distributed stakeholders. What Makes Cloudflare Special?
We’re a highly ambitious, large-scale technology company with a soul. We are committed to protecting a free and open Internet. Project Galileo : Since 2014, we’ve equipped more than 2,400 journalism and civil society organizations in 111 countries with tools to defend themselves against attacks, at no cost. Athenian Project : In 2017, we created the Athenian Project to protect state and local governments and ensure reliable access to election information. We’ve provided services to more than 425 local government election websites in 33 states. 1.1.1.1 : We released 1.1.1.1 to improve Internet foundation with a faster, more secure, privacy-centric DNS resolver. This is publicly available; we do not store client IP addresses and do not sell data to advertisers. Equal Opportunity & Accessibility
Cloudflare is an equal opportunity employer. We provide reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to apply, please contact hr@cloudflare.com. Apply for this job
*
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Cloudflare is on a mission to help build a better Internet. We run one of the world’s largest networks powering millions of websites and Internet properties for customers ranging from individual bloggers to Fortune 500 companies. We protect and accelerate Internet applications without adding hardware, installing software, or changing a line of code. Cloudflare helps properties see improved performance and reduced spam and attacks. Cloudflare has been recognized on Entrepreneur Magazine’s Top Company Cultures list and Fast Company’s World’s Most Innovative Companies. We value curiosity and empathy and are committed to helping teammates develop skills. We strive for a diverse and inclusive team and hire based on potential while supporting individuals throughout their time at Cloudflare. Location
- Austin, TX About the Role
We are seeking an experienced Senior Product Marketing Manager to lead partner-focused go-to-market strategy with Global GSIs (e.g., Deloitte, Wipro, Cognizant) and leading telecom service providers. You will shape and execute joint go-to-market motions—identifying collaboration areas, building compelling “better together” narratives, and designing revenue-driving sales plays. As the bridge between our product portfolio and partners, you will craft differentiated joint value propositions, create integrated marketing plans that scale, and deliver messaging and enablement assets for both technical and business audiences. You will work closely with core Product Marketing and Product Management teams to ensure partner-led messaging, positioning, and sales plays align with the broader GTM strategy. Key Responsibilities
Identify areas of collaboration Work with partners to define priority joint solution areas. Align partner capabilities with our portfolio to uncover new growth opportunities. Translate customer needs into repeatable joint offerings that deliver business outcomes. Build “Better Together” narratives Develop differentiated joint value propositions that highlight the combined strengths of our solutions and partner services. Create executive-ready stories and use cases that resonate with technical, business, and C-level audiences. Ensure consistent partner messaging across all campaigns, field programs, and sales engagements. Design sales plays that drive revenue Package repeatable sales plays aligned to industry use cases, security outcomes, and target accounts. Collaborate with sales, partner, and solutions engineering teams to operationalize these plays. Measure performance and optimize plays to increase pipeline contribution and win rates. Create and execute integrated marketing plans Build joint marketing plans with partners, including campaigns, events, digital programs, and account-based initiatives. Drive execution in partnership with field and partner marketing teams, ensuring measurable demand generation and pipeline creation. Manage co-marketing investments to maximize impact and ROI. Deliver content & enablement assets Develop solution briefs, playbooks, competitive positioning documents, presentations, and thought leadership tailored to partner-led GTM. Enable both internal field teams and partner sales teams with the tools they need to tell our joint story effectively. Scale enablement across regions to ensure consistent adoption. Provide security subject matter expertise Act as a trusted expert in application security, API security, Zero Trust, and network security. Provide credible perspectives in partner, analyst, and customer-facing settings. Ensure security innovation is central to all joint solution positioning. Monitor market shifts, customer needs, and competitive moves relevant to GSIs and telecoms. Provide insights that shape partner strategy, roadmap alignment, and GTM execution. Influence internal teams with partner-driven intelligence and customer feedback. Qualifications
8+ years in product, solutions, or partner marketing within cybersecurity or cloud infrastructure. Strong subject matter expertise in application security and network security; knowledge of Zero Trust and cloud-native security architectures. Proven experience building and executing partner-led motions with GSIs, consulting firms, or telecom providers — including co-selling and co-marketing. Demonstrated success developing joint GTM strategies, sales plays, and marketing plans that drove measurable pipeline and revenue. Excellent content creation skills: able to produce clear, compelling technical and business-facing materials. Strong relationship management and cross-functional collaboration skills, with ability to influence core PMM, product, sales, and partner teams. Experience working in complex, global environments with distributed stakeholders. What Makes Cloudflare Special?
We’re a highly ambitious, large-scale technology company with a soul. We are committed to protecting a free and open Internet. Project Galileo : Since 2014, we’ve equipped more than 2,400 journalism and civil society organizations in 111 countries with tools to defend themselves against attacks, at no cost. Athenian Project : In 2017, we created the Athenian Project to protect state and local governments and ensure reliable access to election information. We’ve provided services to more than 425 local government election websites in 33 states. 1.1.1.1 : We released 1.1.1.1 to improve Internet foundation with a faster, more secure, privacy-centric DNS resolver. This is publicly available; we do not store client IP addresses and do not sell data to advertisers. Equal Opportunity & Accessibility
Cloudflare is an equal opportunity employer. We provide reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to apply, please contact hr@cloudflare.com. Apply for this job
*
#J-18808-Ljbffr