Luckin Coffee
Luckin Coffee (OTC: LKNCY) is the pioneer of a technology-driven new retail model to provide coffee and other products of high quality, high affordability, and high convenience to our customers. Our mission is to be part of everyone’s everyday life, starting with coffee.
Our online-offline model is built upon our mobile and store networks. Our mobile app and presence on other third-party platforms cover the entire customer purchase process, offering our customers a 100% cashier-less environment. This enhances our customer experience, improves our operating efficiency, and allows us to stay connected with our customers and engage with them anytime, anywhere.
For more Information, please refer to our website:
https://www.luckincoffee.us About the Role
We’re looking for a data-savvy, growth-oriented Senior Product Manager to lead user acquisition and retention strategies for Luckin Coffee’s U.S. expansion. You’ll own the product vision and execution for our consumer growth engine—designing features and systems that drive new user sign-ups, boost engagement, increase conversion, and foster long-term loyalty in the competitive North American coffee and quick-service market. Key Responsibilities
Define and execute a full-funnel growth strategy—from awareness and acquisition to retention and repeat purchase—tailored to U.S. consumers. Break down ambitious growth goals into actionable product and operational plans using deep data analysis and user behavior insights. Partner closely with Marketing, Brand, PR, Engineering, and Local Operations to rapidly test, launch, and iterate on campaigns, promotions, and product features. Conduct ongoing market and competitive research to understand local preferences, cultural nuances, and emerging trends—and turn those insights into differentiated product experiences. Optimize the entire customer journey: onboarding, push/email/SMS engagement, loyalty & rewards, referral mechanics, and personalized offers to maximize LTV (Lifetime Value). Build and maintain a clear, actionable metrics framework to measure impact, run A/B tests, and continuously refine growth levers. Explore and scale new channels—from TikTok and Instagram to Google Performance Max, influencer collabs, and offline activations—while staying ahead of shifts in food & beverage retail. What We’re Looking For
Bachelor’s degree or higher; 5+ years of product management experience in consumer tech, with at least 3 years focused on growth, marketing products, or performance-driven features. Hands-on experience driving user growth in Western markets (U.S. preferred), with proven success using channels like Meta Ads, Google Ads, TikTok, email/SMS platforms, and ASO/SEO tools. Strong analytical skills—you’re comfortable writing SQL (or working closely with data teams), interpreting funnel metrics, and making decisions rooted in data. Deep understanding of growth frameworks (AARRR, behavioral nudges, viral loops, paid vs. organic synergy) and the ability to adapt them to real-world constraints. Fluent in English with excellent communication and cross-cultural collaboration skills. Experience living, studying, or working in the U.S. or other Western markets is a strong plus. A self-starter who thrives in ambiguity, thinks strategically, and can rally cross-functional teams to ship fast and learn faster. Passionate about food, beverage, retail, or daily-use consumer apps—and obsessed with delivering delightful, frictionless user experiences. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Food and Beverage Services and Retail Referrals increase your chances of interviewing at Luckin Coffee by 2x Get notified about new Product Manager jobs in
New York, United States . New York, NY $114,000.00-$167,000.00 6 days ago New York, NY $142,000.00-$201,000.00 1 week ago New York, United States $149,040.00-$311,600.00 1 week ago New York, United States $149,040.00-$311,600.00 1 week ago New York, NY $171,000.00-$238,000.00 1 week ago New York, NY $202,000.00-$277,000.00 3 weeks ago New York, NY $202,000.00-$277,000.00 1 week ago New York, NY $94,000.00-$129,250.00 20 hours ago New York, NY $249,000.00-$323,000.00 5 days ago New York, NY $132,000.00-$148,000.00 2 weeks ago New York, United States $90,000.00-$130,000.00 1 day ago New York, United States $180,000.00-$225,000.00 3 weeks ago New York, NY $240,000.00-$700,000.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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https://www.luckincoffee.us About the Role
We’re looking for a data-savvy, growth-oriented Senior Product Manager to lead user acquisition and retention strategies for Luckin Coffee’s U.S. expansion. You’ll own the product vision and execution for our consumer growth engine—designing features and systems that drive new user sign-ups, boost engagement, increase conversion, and foster long-term loyalty in the competitive North American coffee and quick-service market. Key Responsibilities
Define and execute a full-funnel growth strategy—from awareness and acquisition to retention and repeat purchase—tailored to U.S. consumers. Break down ambitious growth goals into actionable product and operational plans using deep data analysis and user behavior insights. Partner closely with Marketing, Brand, PR, Engineering, and Local Operations to rapidly test, launch, and iterate on campaigns, promotions, and product features. Conduct ongoing market and competitive research to understand local preferences, cultural nuances, and emerging trends—and turn those insights into differentiated product experiences. Optimize the entire customer journey: onboarding, push/email/SMS engagement, loyalty & rewards, referral mechanics, and personalized offers to maximize LTV (Lifetime Value). Build and maintain a clear, actionable metrics framework to measure impact, run A/B tests, and continuously refine growth levers. Explore and scale new channels—from TikTok and Instagram to Google Performance Max, influencer collabs, and offline activations—while staying ahead of shifts in food & beverage retail. What We’re Looking For
Bachelor’s degree or higher; 5+ years of product management experience in consumer tech, with at least 3 years focused on growth, marketing products, or performance-driven features. Hands-on experience driving user growth in Western markets (U.S. preferred), with proven success using channels like Meta Ads, Google Ads, TikTok, email/SMS platforms, and ASO/SEO tools. Strong analytical skills—you’re comfortable writing SQL (or working closely with data teams), interpreting funnel metrics, and making decisions rooted in data. Deep understanding of growth frameworks (AARRR, behavioral nudges, viral loops, paid vs. organic synergy) and the ability to adapt them to real-world constraints. Fluent in English with excellent communication and cross-cultural collaboration skills. Experience living, studying, or working in the U.S. or other Western markets is a strong plus. A self-starter who thrives in ambiguity, thinks strategically, and can rally cross-functional teams to ship fast and learn faster. Passionate about food, beverage, retail, or daily-use consumer apps—and obsessed with delivering delightful, frictionless user experiences. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Food and Beverage Services and Retail Referrals increase your chances of interviewing at Luckin Coffee by 2x Get notified about new Product Manager jobs in
New York, United States . New York, NY $114,000.00-$167,000.00 6 days ago New York, NY $142,000.00-$201,000.00 1 week ago New York, United States $149,040.00-$311,600.00 1 week ago New York, United States $149,040.00-$311,600.00 1 week ago New York, NY $171,000.00-$238,000.00 1 week ago New York, NY $202,000.00-$277,000.00 3 weeks ago New York, NY $202,000.00-$277,000.00 1 week ago New York, NY $94,000.00-$129,250.00 20 hours ago New York, NY $249,000.00-$323,000.00 5 days ago New York, NY $132,000.00-$148,000.00 2 weeks ago New York, United States $90,000.00-$130,000.00 1 day ago New York, United States $180,000.00-$225,000.00 3 weeks ago New York, NY $240,000.00-$700,000.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr