Build-A-Bear Workshop, Inc.
VP, Wholesale, Consumer Products & Partner Operated
Build-A-Bear Workshop, Inc., Saint Louis, Missouri, United States, 63146
Overview
At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic VP, Wholesale, Consumer Products, & Partner Operated to join our dynamic team. The Vice President, Wholesale, Consumer Products, & Partner Operated (Retail) is a commercial leader responsible for driving category growth, optimizing omnichannel strategies, and deepening partnerships across retail platforms. This role will oversee all non-direct-to-consumer channels – ensuring brand consistency, operational excellence, and category leadership in both owned and partner-operated environments. Responsibilities
Lead integrated business strategies across wholesale distribution, consumer products, and third-party retail partnerships to drive brand visibility and revenue Oversee execution across brick-and-mortar, shop-in-shop, and partner-managed retail footprints – aligning brand standards, merchandising, and customer experience Collaborate with Product, Merchandising, and Supply Chain to align inventory planning with sell-through trends and seasonal assortment strategies Build strong retail partner relationships through joint business planning, category management, and store-level performance insights Monitor market dynamics and consumer behaviors to inform pricing, promotions, and channel expansion strategies Integrate digital commerce into physical retail environments, ensuring a cohesive omnichannel journey and data-driven decision-making Drive continuous improvement in channel operations, while cultivating a high-performing, agile team culture Champion innovation in product packaging, retail merchandising, and value-added services to elevate the consumer experience Required Qualifications
Bachelor's degree in Business, Marketing, Retail Management, or related field 10-12 years of experience in retail, wholesale, or consumer packaged goods Proven success in scaling retail presence, launching new categories, and managing complex commercial partnerships Deep understanding of retail merchandising, customer insights, and shopper marketing strategies Strong analytical, negotiation, and communication skills Preferred Qualifications
MBA 12+ years of experience in retail, wholesale, or consumer packaged goods Behavioral Traits for Success
Driven to achieve results that align with the strategic goals of the organization Initiative, sense of urgency, and the ability to stay focused on results despite changing conditions Decision-making is focused on implementing practical and timely solutions Self-assured and confident while engaging the commitment of others A leadership style that is goal-oriented and yet motivates, trains, and engages others Effective delegator Prioritize achieving results through collaborative and effective systems, rather than focusing on implementation details Innovative and creative problem problems solver Comfortable with risk Working Environment
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs Hybrid work schedule 40% Domestic Travel Your Performance Will Be Measured On
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following. Decision-making, judgment, and execution Revenue growth Use of data Key performance indicators Synchronized strategies Ability to influence upward and across peer set Communication Ability to foster team collaboration, communication, and performance Stakeholder Feedback
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At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic VP, Wholesale, Consumer Products, & Partner Operated to join our dynamic team. The Vice President, Wholesale, Consumer Products, & Partner Operated (Retail) is a commercial leader responsible for driving category growth, optimizing omnichannel strategies, and deepening partnerships across retail platforms. This role will oversee all non-direct-to-consumer channels – ensuring brand consistency, operational excellence, and category leadership in both owned and partner-operated environments. Responsibilities
Lead integrated business strategies across wholesale distribution, consumer products, and third-party retail partnerships to drive brand visibility and revenue Oversee execution across brick-and-mortar, shop-in-shop, and partner-managed retail footprints – aligning brand standards, merchandising, and customer experience Collaborate with Product, Merchandising, and Supply Chain to align inventory planning with sell-through trends and seasonal assortment strategies Build strong retail partner relationships through joint business planning, category management, and store-level performance insights Monitor market dynamics and consumer behaviors to inform pricing, promotions, and channel expansion strategies Integrate digital commerce into physical retail environments, ensuring a cohesive omnichannel journey and data-driven decision-making Drive continuous improvement in channel operations, while cultivating a high-performing, agile team culture Champion innovation in product packaging, retail merchandising, and value-added services to elevate the consumer experience Required Qualifications
Bachelor's degree in Business, Marketing, Retail Management, or related field 10-12 years of experience in retail, wholesale, or consumer packaged goods Proven success in scaling retail presence, launching new categories, and managing complex commercial partnerships Deep understanding of retail merchandising, customer insights, and shopper marketing strategies Strong analytical, negotiation, and communication skills Preferred Qualifications
MBA 12+ years of experience in retail, wholesale, or consumer packaged goods Behavioral Traits for Success
Driven to achieve results that align with the strategic goals of the organization Initiative, sense of urgency, and the ability to stay focused on results despite changing conditions Decision-making is focused on implementing practical and timely solutions Self-assured and confident while engaging the commitment of others A leadership style that is goal-oriented and yet motivates, trains, and engages others Effective delegator Prioritize achieving results through collaborative and effective systems, rather than focusing on implementation details Innovative and creative problem problems solver Comfortable with risk Working Environment
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs Hybrid work schedule 40% Domestic Travel Your Performance Will Be Measured On
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following. Decision-making, judgment, and execution Revenue growth Use of data Key performance indicators Synchronized strategies Ability to influence upward and across peer set Communication Ability to foster team collaboration, communication, and performance Stakeholder Feedback
#J-18808-Ljbffr