24 Seven Talent
Performance Media Manager (Healthcare) – freelance
24 Seven Talent, Costa Mesa, California, United States, 92626
Overview
Performance Media Manager (Healthcare) – freelance Our client, a growing healthcare brand, seeks a Performance Media Manager for an ongoing freelance position (40 hours/week) that is hybrid in Orange County as needed. Responsibilities
Lead Generation Planning: Develop and implement targeted paid media campaigns (e.g., PPC, social ads, programmatic) to acquire high-quality leads for digital health services and drive appointment bookings at physical locations. Develop and optimize a growth plan that leverages revenue-generating tactics with measurable results. Campaign Management: Manage end-to-end campaign setup, including audience targeting, creative development, bid management, and budget allocation across Google Ads, Facebook/Instagram, LinkedIn, and programmatic networks. Collaborate with an agency partner and be hands-on with campaigns. Data-Driven Optimization: Analyze campaign performance using analytics tools (Google Analytics, platform data, internal dashboards) to optimize CPL, conversion rates, and bookings. Audience Segmentation & Personalization: Use audience insights and behavioral data to refine targeting and increase engagement and conversions. Budget & ROI Management: Monitor budgets and optimize spend to maximize ROAS and overall ROI. Reporting & Insights: Provide regular performance reports and actionable insights to stakeholders to inform strategy. Compliance & Brand Safety: Ensure campaigns comply with healthcare advertising regulations and maintain brand reputation. Qualifications
Proven experience managing paid media campaigns in health or related sectors, driving lead generation and revenue. Strong analytical skills with proficiency in marketing analytics tools and the ability to identify opportunities to drive leads. Focus on lead quality, appointment conversion, and measurable business outcomes. Data-driven with experience in performance marketing and media for customer acquisition. Employment
Contract, freelance, 40 hours/week; hybrid in Orange County as needed.
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Performance Media Manager (Healthcare) – freelance Our client, a growing healthcare brand, seeks a Performance Media Manager for an ongoing freelance position (40 hours/week) that is hybrid in Orange County as needed. Responsibilities
Lead Generation Planning: Develop and implement targeted paid media campaigns (e.g., PPC, social ads, programmatic) to acquire high-quality leads for digital health services and drive appointment bookings at physical locations. Develop and optimize a growth plan that leverages revenue-generating tactics with measurable results. Campaign Management: Manage end-to-end campaign setup, including audience targeting, creative development, bid management, and budget allocation across Google Ads, Facebook/Instagram, LinkedIn, and programmatic networks. Collaborate with an agency partner and be hands-on with campaigns. Data-Driven Optimization: Analyze campaign performance using analytics tools (Google Analytics, platform data, internal dashboards) to optimize CPL, conversion rates, and bookings. Audience Segmentation & Personalization: Use audience insights and behavioral data to refine targeting and increase engagement and conversions. Budget & ROI Management: Monitor budgets and optimize spend to maximize ROAS and overall ROI. Reporting & Insights: Provide regular performance reports and actionable insights to stakeholders to inform strategy. Compliance & Brand Safety: Ensure campaigns comply with healthcare advertising regulations and maintain brand reputation. Qualifications
Proven experience managing paid media campaigns in health or related sectors, driving lead generation and revenue. Strong analytical skills with proficiency in marketing analytics tools and the ability to identify opportunities to drive leads. Focus on lead quality, appointment conversion, and measurable business outcomes. Data-driven with experience in performance marketing and media for customer acquisition. Employment
Contract, freelance, 40 hours/week; hybrid in Orange County as needed.
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