Prosper Marketplace
Sr. Lifecycle Marketing Specialist
Prosper Marketplace, San Francisco, California, United States, 94199
Overview
Join to apply for the
Sr. Lifecycle Marketing Specialist
role at
Prosper Marketplace .
We’re seeking an experienced professional to join our Lifecycle Marketing team. Reporting to the Director of Acquisition Marketing, the Senior Lifecycle Marketing Specialist is responsible for both the management and execution of multi-channel marketing campaigns. The ideal candidate has lifecycle marketing experience, managing and executing email, push, in-app and in-account messaging campaigns using a modern marketing automation platform. This is a great opportunity for someone who has a customer-first mindset and is seeking to grow in a fast-paced and challenging environment, in a position that directly impacts Prosper’s bottom line.
Responsibilities
Manage daily campaign tasks, gathering and documenting campaign requirements and launching campaigns based on content calendar
Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits, using data in API event payloads and user profile attributes
Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized
Collaborate directly with marketing analytics, product analytics, and the marketing team to intake requests, assess results, identify opportunities for optimization, and deliver campaigns and journeys to meet provided business requirements
Collaborate with legal and compliance teams to ensure marketing content is compliant with company and industry policies
Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary
Monitor campaign send counts and performance
Provide insight and subject matter expertise
Skills That Will Help You Thrive
Bachelor's degree in Marketing or Business Administration and 5+ years of experience in lifecycle marketing or campaign execution. Applicants with no direct experience creating and deploying email or multi-channel campaigns will not be considered
Experience in email, push notifications, in-app and in-account messaging strongly preferred
Direct experience building journeys with a modern marketing automation platform, preferably Iterable, Braze, SFMC, Marketo, or similar experience is also relevant
Direct experience coding HTML/CSS for email, including using Litmus or EoA to vet and troubleshoot cross-platform compatibility for mobile, dark mode, etc
Knowledge of A/B testing and ability to translate complex test designs into campaign journeys
Working knowledge of API events and webhooks
Working knowledge of lifecycle marketing best practices
Ability to work independently with minimal supervision, manage several simultaneous projects, and proactively deliver key projects
Advanced Iterable skill or certification is a plus
Fintech or financial services experience is a plus
What We Offer
The opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people’s lives
The opportunity to work in a fast-paced environment with experienced industry leaders
Flexible time off, comprehensive health coverage, competitive salary, paid parental leave
Wellness benefits including access to mental health resources, virtual HIIT and yoga workouts
A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts
Compensation $112,000 - $139,000 a year plus bonus and generous benefits. Salary considerations will reflect location, experience, and other job-related factors.
Interview process
Recruiter Call: A brief screening to discuss your experience and initial questions
Department Interview: Deeper dive into technical skills and project alignment with the Hiring Manager or team member
Team/Virtual Interview: Meet team members for collaborative discussions, problem-solving, or technical exercises
Referrals increase your chances of interviewing at Prosper Marketplace by 2x
Get notified about new Senior Marketing Specialist jobs in
San Francisco, CA .
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Sr. Lifecycle Marketing Specialist
role at
Prosper Marketplace .
We’re seeking an experienced professional to join our Lifecycle Marketing team. Reporting to the Director of Acquisition Marketing, the Senior Lifecycle Marketing Specialist is responsible for both the management and execution of multi-channel marketing campaigns. The ideal candidate has lifecycle marketing experience, managing and executing email, push, in-app and in-account messaging campaigns using a modern marketing automation platform. This is a great opportunity for someone who has a customer-first mindset and is seeking to grow in a fast-paced and challenging environment, in a position that directly impacts Prosper’s bottom line.
Responsibilities
Manage daily campaign tasks, gathering and documenting campaign requirements and launching campaigns based on content calendar
Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits, using data in API event payloads and user profile attributes
Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized
Collaborate directly with marketing analytics, product analytics, and the marketing team to intake requests, assess results, identify opportunities for optimization, and deliver campaigns and journeys to meet provided business requirements
Collaborate with legal and compliance teams to ensure marketing content is compliant with company and industry policies
Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary
Monitor campaign send counts and performance
Provide insight and subject matter expertise
Skills That Will Help You Thrive
Bachelor's degree in Marketing or Business Administration and 5+ years of experience in lifecycle marketing or campaign execution. Applicants with no direct experience creating and deploying email or multi-channel campaigns will not be considered
Experience in email, push notifications, in-app and in-account messaging strongly preferred
Direct experience building journeys with a modern marketing automation platform, preferably Iterable, Braze, SFMC, Marketo, or similar experience is also relevant
Direct experience coding HTML/CSS for email, including using Litmus or EoA to vet and troubleshoot cross-platform compatibility for mobile, dark mode, etc
Knowledge of A/B testing and ability to translate complex test designs into campaign journeys
Working knowledge of API events and webhooks
Working knowledge of lifecycle marketing best practices
Ability to work independently with minimal supervision, manage several simultaneous projects, and proactively deliver key projects
Advanced Iterable skill or certification is a plus
Fintech or financial services experience is a plus
What We Offer
The opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people’s lives
The opportunity to work in a fast-paced environment with experienced industry leaders
Flexible time off, comprehensive health coverage, competitive salary, paid parental leave
Wellness benefits including access to mental health resources, virtual HIIT and yoga workouts
A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts
Compensation $112,000 - $139,000 a year plus bonus and generous benefits. Salary considerations will reflect location, experience, and other job-related factors.
Interview process
Recruiter Call: A brief screening to discuss your experience and initial questions
Department Interview: Deeper dive into technical skills and project alignment with the Hiring Manager or team member
Team/Virtual Interview: Meet team members for collaborative discussions, problem-solving, or technical exercises
Referrals increase your chances of interviewing at Prosper Marketplace by 2x
Get notified about new Senior Marketing Specialist jobs in
San Francisco, CA .
#J-18808-Ljbffr