Userpilot, Inc
About the Role
We are seeking a dynamic and highly collaborative Community & Events Marketing Manager to be the front-facing voice of our brand across our customer community, virtual events, and in-person programs. This role is crucial for engaging prospects and customers, nurturing brand loyalty, and providing high-quality, mid-funnel content that directly supports the demand generation pipeline. You'll own our flagship digital communication channels and play a key part in delivering impactful event experiences.
Key Responsibilities
Virtual Event & Webinar Ownership
Strategy & Execution: Own the end-to-end strategy, planning, promotion, and execution of all marketing webinars and virtual events, positioning them as essential demand generation tools.
Hosting & Presentation: Serve as the primary host and moderator for all webinars, demonstrating professional stage presence, and collaborating with internal and external subject matter experts.
Follow-Up & Nurturing: Work with the Paid Media Manager and Marketing Operations to segment post-webinar leads, ensuring timely and effective nurture campaigns are launched.
Analytics: Track key virtual event metrics including registration rates, attendance rates, engagement, and MQL conversion to continually optimize the program's impact on pipeline.
Community & Content Distribution
Newsletter Management: Own the strategy, content curation (with support from the Content Marketing Manager), production, and distribution of the primary company email newsletter (both B2B prospect and customer versions).
Social Growth: Develop and execute strategies to grow organic followers and engagement across key social platforms, focusing on building an active, loyal brand community.
Voice of the Customer: Act as the liaison between the community/customer base and the product/marketing teams, gathering insights and feedback to inform content and feature development.
In-Person Events & Sponsorships
Logistical Support: Support the Director of Demand Generation in the planning and execution of all in-person events, including proprietary customer/prospect dinners, executive roundtables, and major industry conference sponsorships.
On-Site Management: Assist with all event logistics, vendor coordination, budget tracking, and on-site support to ensure a seamless and professional brand experience.
Sales Enablement: Coordinate with the Sales team on pre-event outreach, lead capture logistics, and post-event follow-up materials.
Required Qualifications
3 years of professional experience in marketing, with a focus on events, webinars, and/or B2B community management, preferably within a SaaS company.
Proven experience owning and hosting professional webinars or virtual events.
Expertise in email marketing, list management, and lead tracking.
Exceptional written and verbal communication skills, with a proven ability to present professionally and engage an audience.
Highly organized with strong project management skills and an eye for detail in managing event logistics and budgets.
Ability to travel occasionally (estimated 10-15%) to support in-person events.
Must be eligible to work in the U.S. and commute to our Austin, TX office on a hybrid schedule (Monday, Wednesday, and Thursday).
What Will Make You Stand Out (Preferred Qualifications)
Prior experience in a Customer Success, Customer Support, or Product Management role that required deep customer interaction and problem-solving.
Experience managing both B2B customer communities (e.g., Slack groups, dedicated forums) and prospect-facing social media channels.
Familiarity with event management software and platforms (e.g., Zoom Events, Eventbrite, etc.).
Experience collaborating with Sales to maximize the ROI of event and community leads.
Portfolio demonstrating effective newsletter or email communication design.
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Key Responsibilities
Virtual Event & Webinar Ownership
Strategy & Execution: Own the end-to-end strategy, planning, promotion, and execution of all marketing webinars and virtual events, positioning them as essential demand generation tools.
Hosting & Presentation: Serve as the primary host and moderator for all webinars, demonstrating professional stage presence, and collaborating with internal and external subject matter experts.
Follow-Up & Nurturing: Work with the Paid Media Manager and Marketing Operations to segment post-webinar leads, ensuring timely and effective nurture campaigns are launched.
Analytics: Track key virtual event metrics including registration rates, attendance rates, engagement, and MQL conversion to continually optimize the program's impact on pipeline.
Community & Content Distribution
Newsletter Management: Own the strategy, content curation (with support from the Content Marketing Manager), production, and distribution of the primary company email newsletter (both B2B prospect and customer versions).
Social Growth: Develop and execute strategies to grow organic followers and engagement across key social platforms, focusing on building an active, loyal brand community.
Voice of the Customer: Act as the liaison between the community/customer base and the product/marketing teams, gathering insights and feedback to inform content and feature development.
In-Person Events & Sponsorships
Logistical Support: Support the Director of Demand Generation in the planning and execution of all in-person events, including proprietary customer/prospect dinners, executive roundtables, and major industry conference sponsorships.
On-Site Management: Assist with all event logistics, vendor coordination, budget tracking, and on-site support to ensure a seamless and professional brand experience.
Sales Enablement: Coordinate with the Sales team on pre-event outreach, lead capture logistics, and post-event follow-up materials.
Required Qualifications
3 years of professional experience in marketing, with a focus on events, webinars, and/or B2B community management, preferably within a SaaS company.
Proven experience owning and hosting professional webinars or virtual events.
Expertise in email marketing, list management, and lead tracking.
Exceptional written and verbal communication skills, with a proven ability to present professionally and engage an audience.
Highly organized with strong project management skills and an eye for detail in managing event logistics and budgets.
Ability to travel occasionally (estimated 10-15%) to support in-person events.
Must be eligible to work in the U.S. and commute to our Austin, TX office on a hybrid schedule (Monday, Wednesday, and Thursday).
What Will Make You Stand Out (Preferred Qualifications)
Prior experience in a Customer Success, Customer Support, or Product Management role that required deep customer interaction and problem-solving.
Experience managing both B2B customer communities (e.g., Slack groups, dedicated forums) and prospect-facing social media channels.
Familiarity with event management software and platforms (e.g., Zoom Events, Eventbrite, etc.).
Experience collaborating with Sales to maximize the ROI of event and community leads.
Portfolio demonstrating effective newsletter or email communication design.
#J-18808-Ljbffr