GTN Technical Staffing
Fractional Chief Marketing Officer (CMO)
GTN Technical Staffing, Scottsdale, Arizona, us, 85261
Fractional Chief Marketing Officer (CMO)
We are seeking an experienced Fractional Chief Marketing Officer (CMO) to develop, lead and execute the marketing strategy with a focus on digital marketing and multi-channel programs. The ideal candidate will bring strategic vision, hands-on expertise, and a proven track record of driving growth through innovative marketing initiatives. Experience in the insurance industry is highly desirable but not required.
Base pay range $80.00/hr - $120.00/hr
Key Responsibilities
Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with business goals, focusing on brand awareness, lead generation, and customer retention.
Digital Marketing Expertise: Oversee and optimize digital marketing campaigns across platforms (SEO, SEM, social media, email marketing, content marketing, and paid advertising).
Multi-Channel Program Development: Design and manage integrated multi-channel marketing programs to maximize reach and engagement across digital, traditional, and emerging channels.
Analytics & Performance Tracking: Use data-driven insights to measure campaign performance, optimize ROI, and adjust strategies based on KPIs and market trends.
Team Collaboration: Work with internal teams (sales, product, operations) and external vendors to ensure cohesive brand messaging and campaign execution.
Budget Management: Develop and manage marketing budgets, ensuring cost-effective allocation of resources across campaigns and initiatives.
Market Research: Conduct market and competitor analysis to identify opportunities for growth and differentiation.
Brand Development: Enhance brand positioning and messaging to resonate with target audiences and drive market share.
Industry-Specific Initiatives (if applicable): Leverage insurance industry knowledge to tailor marketing strategies, ensuring compliance with industry regulations and alignment with customer needs (B2B or B2C insurance products).
Qualifications
Experience: 15+ years of marketing experience, with at least 8 years in a senior leadership role (e.g., CMO, SVP of Marketing, or similar).
Digital Marketing Expertise: Proven success in designing and executing digital marketing campaigns across multiple platforms (Google Ads, Meta, LinkedIn, email automation tools).
Multi-Channel Proficiency: Ability to build and manage integrated marketing programs across digital, social, email, and traditional channels.
Insurance Industry (Preferred): Experience in the insurance sector is a strong plus with knowledge of industry-specific marketing challenges and opportunities.
Analytical Skills: Proficiency in marketing analytics tools (Google Analytics, HubSpot, Salesforce) to track performance and drive data-informed decisions.
Leadership & Communication: Ability to lead cross-functional teams, manage stakeholders, and communicate strategic vision effectively.
Adaptability: Comfortable working in a fast-paced, dynamic environment with the ability to pivot strategies as needed.
Education: Bachelor’s degree in marketing, business, or a related field; MBA or advanced degree preferred but not required.
Nice-to-Haves
Experience with insurtech startups or digital transformation in the insurance industry.
Familiarity with marketing automation platforms (Marketo, Pardot).
Knowledge of regulatory considerations for marketing in the insurance sector.
Proven success in scaling marketing efforts for B2B and/or B2C audiences.
Why Join Us
Flexible, part-time role with the opportunity to make a significant impact.
Collaborate with a dynamic team in a growth-focused organization.
Leverage your expertise to shape innovative marketing strategies.
Opportunity to work in a high-impact role with potential for long-term engagement.
Seniority level
Executive
Employment type
Part-time
Job function
Marketing
Industries
Insurance Agencies and Brokerages
Insurance
Insurance Carriers
#J-18808-Ljbffr
Base pay range $80.00/hr - $120.00/hr
Key Responsibilities
Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with business goals, focusing on brand awareness, lead generation, and customer retention.
Digital Marketing Expertise: Oversee and optimize digital marketing campaigns across platforms (SEO, SEM, social media, email marketing, content marketing, and paid advertising).
Multi-Channel Program Development: Design and manage integrated multi-channel marketing programs to maximize reach and engagement across digital, traditional, and emerging channels.
Analytics & Performance Tracking: Use data-driven insights to measure campaign performance, optimize ROI, and adjust strategies based on KPIs and market trends.
Team Collaboration: Work with internal teams (sales, product, operations) and external vendors to ensure cohesive brand messaging and campaign execution.
Budget Management: Develop and manage marketing budgets, ensuring cost-effective allocation of resources across campaigns and initiatives.
Market Research: Conduct market and competitor analysis to identify opportunities for growth and differentiation.
Brand Development: Enhance brand positioning and messaging to resonate with target audiences and drive market share.
Industry-Specific Initiatives (if applicable): Leverage insurance industry knowledge to tailor marketing strategies, ensuring compliance with industry regulations and alignment with customer needs (B2B or B2C insurance products).
Qualifications
Experience: 15+ years of marketing experience, with at least 8 years in a senior leadership role (e.g., CMO, SVP of Marketing, or similar).
Digital Marketing Expertise: Proven success in designing and executing digital marketing campaigns across multiple platforms (Google Ads, Meta, LinkedIn, email automation tools).
Multi-Channel Proficiency: Ability to build and manage integrated marketing programs across digital, social, email, and traditional channels.
Insurance Industry (Preferred): Experience in the insurance sector is a strong plus with knowledge of industry-specific marketing challenges and opportunities.
Analytical Skills: Proficiency in marketing analytics tools (Google Analytics, HubSpot, Salesforce) to track performance and drive data-informed decisions.
Leadership & Communication: Ability to lead cross-functional teams, manage stakeholders, and communicate strategic vision effectively.
Adaptability: Comfortable working in a fast-paced, dynamic environment with the ability to pivot strategies as needed.
Education: Bachelor’s degree in marketing, business, or a related field; MBA or advanced degree preferred but not required.
Nice-to-Haves
Experience with insurtech startups or digital transformation in the insurance industry.
Familiarity with marketing automation platforms (Marketo, Pardot).
Knowledge of regulatory considerations for marketing in the insurance sector.
Proven success in scaling marketing efforts for B2B and/or B2C audiences.
Why Join Us
Flexible, part-time role with the opportunity to make a significant impact.
Collaborate with a dynamic team in a growth-focused organization.
Leverage your expertise to shape innovative marketing strategies.
Opportunity to work in a high-impact role with potential for long-term engagement.
Seniority level
Executive
Employment type
Part-time
Job function
Marketing
Industries
Insurance Agencies and Brokerages
Insurance
Insurance Carriers
#J-18808-Ljbffr