Acosta
Overview
The Business Account Manager will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP/MD & Client. The role provides direction to Customer Business Managers (CBMs) to optimize annual and quarterly client business plans. The Business Account Manager is the primary point of contact for regional client leadership and is expected to deliver consistent experiences and outcomes. They will drive the business planning process in collaboration with cross-functional partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending and volume (forecasts and actuals). The role also manages base volume forecasts, item distribution, promotional strategy and innovation.
Responsibilities
Coordinate with Customer Managers to develop and execute business plans
Build and manage strategic plans for respective retailers/wholesalers
Align on strategy and plan with Client Region Managers; identify opportunities and threats
Arm CBMs with analytics to support Cat/Line reviews, New Item presentations, etc.
Effective trade fund management and visibility
Measure effectiveness of CBMs
Align with Insights lead and be guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions
Work with syndicated/other data sources to manage and inform strategic and tactical trade plans
Ad-hoc financial and data analysis, including pre/post event analysis
Develop Customer level distribution and merchandising targets with supporting insights and activation plans for each key initiative
Attend Customer Sales Calls with the Customer Manager Team where appropriate
Develop and deliver content as part of the CROSSMARK Business Review process
Ensure Client’s plans are built and maintained in CROSSVIEW and the Client’s Trade Planning System
Note: This job description does not imply that the above functions are the only tasks that may be performed. Associates may be required to perform other job-related tasks as directed by management.
Qualifications
CROSSMARK is committed to accessible employment practices and welcomes applications from people with disabilities. If you require accommodation during any stage of the recruitment process, please let us know.
Education/Experience: Bachelor’s degree (B.A.) from a four-year university preferred. Minimum 3 years of work experience in sales or marketing with experience calling on a major chain customer.
Skills: Excel, PowerPoint, working knowledge of Nielsen and syndicated data sources; strong communication and people skills; collaboration and influencing abilities; clear communication, strategic thinking, and problem solving; ability to prioritize and follow through on commitments.
Certificates, Licenses, Registrations: None
Working Conditions: Office & Field Environments
Travel Requirements: Varies, 10 – 20%
Language Skills: English is the primary language
About Us CROSSMARK is part of Acosta Group — a collective of trusted retail, marketing and foodservice agencies reimagining how people connect with brands at every point in their shopping journey. We help leading brands grow by connecting them with shoppers where it matters most—in stores and online. We specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights.
We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Diversity is our strength; it fuels innovation and reinforces our commitment to fairness and inclusion. We foster a growth environment where every team member can connect, develop, and build a fulfilling career. Acosta Group is an equal opportunity employer and will provide reasonable accommodations to applicants with disabilities. If accommodation is needed, please contact AskHR@acosta.com with the subject line “Applicant Accommodation.”
By applying, you agree to our Privacy Policy and Terms and Conditions of Use. Discover Your Path: Acosta, and its subsidiaries, is an Equal Opportunity Employer.
#J-18808-Ljbffr
Responsibilities
Coordinate with Customer Managers to develop and execute business plans
Build and manage strategic plans for respective retailers/wholesalers
Align on strategy and plan with Client Region Managers; identify opportunities and threats
Arm CBMs with analytics to support Cat/Line reviews, New Item presentations, etc.
Effective trade fund management and visibility
Measure effectiveness of CBMs
Align with Insights lead and be guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions
Work with syndicated/other data sources to manage and inform strategic and tactical trade plans
Ad-hoc financial and data analysis, including pre/post event analysis
Develop Customer level distribution and merchandising targets with supporting insights and activation plans for each key initiative
Attend Customer Sales Calls with the Customer Manager Team where appropriate
Develop and deliver content as part of the CROSSMARK Business Review process
Ensure Client’s plans are built and maintained in CROSSVIEW and the Client’s Trade Planning System
Note: This job description does not imply that the above functions are the only tasks that may be performed. Associates may be required to perform other job-related tasks as directed by management.
Qualifications
CROSSMARK is committed to accessible employment practices and welcomes applications from people with disabilities. If you require accommodation during any stage of the recruitment process, please let us know.
Education/Experience: Bachelor’s degree (B.A.) from a four-year university preferred. Minimum 3 years of work experience in sales or marketing with experience calling on a major chain customer.
Skills: Excel, PowerPoint, working knowledge of Nielsen and syndicated data sources; strong communication and people skills; collaboration and influencing abilities; clear communication, strategic thinking, and problem solving; ability to prioritize and follow through on commitments.
Certificates, Licenses, Registrations: None
Working Conditions: Office & Field Environments
Travel Requirements: Varies, 10 – 20%
Language Skills: English is the primary language
About Us CROSSMARK is part of Acosta Group — a collective of trusted retail, marketing and foodservice agencies reimagining how people connect with brands at every point in their shopping journey. We help leading brands grow by connecting them with shoppers where it matters most—in stores and online. We specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights.
We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Diversity is our strength; it fuels innovation and reinforces our commitment to fairness and inclusion. We foster a growth environment where every team member can connect, develop, and build a fulfilling career. Acosta Group is an equal opportunity employer and will provide reasonable accommodations to applicants with disabilities. If accommodation is needed, please contact AskHR@acosta.com with the subject line “Applicant Accommodation.”
By applying, you agree to our Privacy Policy and Terms and Conditions of Use. Discover Your Path: Acosta, and its subsidiaries, is an Equal Opportunity Employer.
#J-18808-Ljbffr