Darwill, Inc.
Overview
Job Summary: Are you passionate about data-driven strategies and staying ahead of SEO trends? We’re seeking a Senior SEO Specialist to drive organic growth through strategic content development, keyword research, and website optimization. This role involves executing effective link-building campaigns, enhancing site architecture, and optimizing copy and landing pages to improve search rankings. Additionally, your expertise in keyword research will ensure content remains competitive and impactful for both Darwill and our clients. With an eye for detail, you will align content with SEO best practices to maximize online visibility and performance. If you’re ready to implement actionable SEO recommendations to enhance visibility, improve search rankings, and propel website performance, this job is for you!
About Us Darwill is a third-generation, family-owned, full-service marketing partner based in the western suburbs of Chicago, IL. Since 1951, we’ve been impressing clients of all sizes and industries with our proven direct marketing solutions. At Darwill, we value respect, collaboration, empowerment, and giving back to the community. We\'re a team of spirited individuals working together to redefine client success
Responsibilities
Craft Content Strategies:
Execute and manage strategies for content development. Ensuring your recommendations align seamlessly with SEO goals.
Build High-Quality Links:
Develop and implement link-building campaigns. From performing backlink analysis, opportunity identification, solicitation, and optimization. Your expertise is pivotal in enhancing online presence.
Implement SEO Recommendations:
Research and implement actionable SEO strategies that propel websites to the top of search engine rankings.
Strategize Link Building:
Develop and execute a link-building strategy that aligns with our goals.
Optimize Website Structure and Content:
Utilize your attention to detail to recommend enhancements to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Enhance Copy and Landing Pages:
Fine-tune copy and landing pages to maximize their impact on search engine rankings, ensuring every word contributes to SEO success.
Conduct Keyword Research:
Stay ahead of the curve by conducting continuous keyword research. Identify new opportunities and expand upon the keyword portfolio to maintain a competitive edge.
Recommended Content Aligned with Best Practices:
Research and implement content recommendations that support our organic SEO efforts.
Qualifications
Bachelor’s degree in Marketing or similar field
3-5 years of proven SEO experience
Experience in the Healthcare, Home Services, and Dental sectors is a huge plus
2+ years of Drupal/WordPress experience
Strong communication skills
Google Analytics Certified, Google AdWords Certified, and Bing Certified is a plus
Experience with tools such as Google Tag Manager, Google Business Profile, Screaming Frog, NinjaCat, SEMrush, Schema.org, etc.
Working knowledge of HTML, CSS, and JavaScript development and constraints
Experience with A/B and multivariate experiments
Experience building and implementing landing pages
In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console, etc.)
Knowledge of ranking factors and search engine algorithms
Up to date with the latest trends and best practices in SEO
Work Environment
This job requires you to sit in a cubicle or office, on a computer (1 or more monitors) for most of the day.
May be required to work extended/evening hours as needed.
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Job Summary: Are you passionate about data-driven strategies and staying ahead of SEO trends? We’re seeking a Senior SEO Specialist to drive organic growth through strategic content development, keyword research, and website optimization. This role involves executing effective link-building campaigns, enhancing site architecture, and optimizing copy and landing pages to improve search rankings. Additionally, your expertise in keyword research will ensure content remains competitive and impactful for both Darwill and our clients. With an eye for detail, you will align content with SEO best practices to maximize online visibility and performance. If you’re ready to implement actionable SEO recommendations to enhance visibility, improve search rankings, and propel website performance, this job is for you!
About Us Darwill is a third-generation, family-owned, full-service marketing partner based in the western suburbs of Chicago, IL. Since 1951, we’ve been impressing clients of all sizes and industries with our proven direct marketing solutions. At Darwill, we value respect, collaboration, empowerment, and giving back to the community. We\'re a team of spirited individuals working together to redefine client success
Responsibilities
Craft Content Strategies:
Execute and manage strategies for content development. Ensuring your recommendations align seamlessly with SEO goals.
Build High-Quality Links:
Develop and implement link-building campaigns. From performing backlink analysis, opportunity identification, solicitation, and optimization. Your expertise is pivotal in enhancing online presence.
Implement SEO Recommendations:
Research and implement actionable SEO strategies that propel websites to the top of search engine rankings.
Strategize Link Building:
Develop and execute a link-building strategy that aligns with our goals.
Optimize Website Structure and Content:
Utilize your attention to detail to recommend enhancements to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Enhance Copy and Landing Pages:
Fine-tune copy and landing pages to maximize their impact on search engine rankings, ensuring every word contributes to SEO success.
Conduct Keyword Research:
Stay ahead of the curve by conducting continuous keyword research. Identify new opportunities and expand upon the keyword portfolio to maintain a competitive edge.
Recommended Content Aligned with Best Practices:
Research and implement content recommendations that support our organic SEO efforts.
Qualifications
Bachelor’s degree in Marketing or similar field
3-5 years of proven SEO experience
Experience in the Healthcare, Home Services, and Dental sectors is a huge plus
2+ years of Drupal/WordPress experience
Strong communication skills
Google Analytics Certified, Google AdWords Certified, and Bing Certified is a plus
Experience with tools such as Google Tag Manager, Google Business Profile, Screaming Frog, NinjaCat, SEMrush, Schema.org, etc.
Working knowledge of HTML, CSS, and JavaScript development and constraints
Experience with A/B and multivariate experiments
Experience building and implementing landing pages
In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console, etc.)
Knowledge of ranking factors and search engine algorithms
Up to date with the latest trends and best practices in SEO
Work Environment
This job requires you to sit in a cubicle or office, on a computer (1 or more monitors) for most of the day.
May be required to work extended/evening hours as needed.
#J-18808-Ljbffr