Pilot.com
Overview
The Role: Pilot's (Sr.) Demand Generation Manager will drive the creation and implementation of marketing programs and strategies to grow and accelerate qualified pipeline and closed revenue in the Growing Small Business vertical. This position requires a strategic, hands-on executor who can drive both self-serve customers and sales-led deals, with a target to scale to $100M in annual revenue. You will lead the effort in our largest vertical, building the systems and strategies to reach this goal. Responsibilities
Demand Generation Strategy Development: Develop and execute a comprehensive demand generation strategy in the Growing SMB Vertical that supports growth goals. Ensure the strategy aligns with company goals, integrating with product priorities, sales initiatives, and marketing objectives. Cross-functional Collaboration: Work closely with sales to understand objectives and feedback; align campaigns with sales goals to support lead and pipeline generation; facilitate sales and marketing alignment by sharing insights and campaign performance and adjusting tactics based on sales feedback; work with sales and product teams to develop messaging, positioning, and outreach tactics that engage prospects and accelerate pipeline generation. Campaign Planning and Execution: Plan and implement omni-channel campaigns across web, SEO, email, social, content, outbound, and events. Forecast, track, and report on campaign performance; run experiments in new channels and test campaign variables to optimize performance. Content Development to Support Demand Generation: Collaborate cross-functionally to create content that resonates with the target audience and drives lead generation; utilize content across channels to engage prospects and nurture leads throughout the sales funnel. Lead Generation and Nurture: Build omni-channel lead generation programs; oversee the lead lifecycle from lead creation through sales handoff, including lead gen, timely sales follow up, defining MQLs, building nurture programs that engage prospects; create repeatable, scalable, always-on nurture programs that drive SQLs, meetings, and pipeline. About You
Have 7+ years of working experience with 5+ years hands-on experience in Demand Generation at a high-growth, high-velocity, B2B company, with exposure to selling into small businesses. T-shaped marketer with experience spanning across paid ads, outbound, content marketing, webinars, field events, social media, etc., and how to package these into campaigns to drive leads and sales opportunities. Approach demand gen with an experimental mindset and are comfortable with data analysis to measure program impact. Familiarity with attribution, campaign performance, and forecasting. Working knowledge of our MarTech stack - SFDC, Marketo, Bizible/Marketo Measure, and Google Analytics. Proven ability to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously. Expert communicator and collaborator. Experience working with multiple stakeholders to drive a project or program to success. Join us at Pilot and help build a marketing machine that drives sustainable and scalable revenue growth. Your expertise and dedication will be key in shaping our entire GTM function and contributing to Pilot’s overall success. About Pilot
Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts who are hired as full-time, U.S.-based employees, learning the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers use. With a blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business. Pilot has over 2,000 customers and has raised over $170 million in financing from investors including Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock. Our most recent funding round doubled our valuation to $1.2 billion. Why Pilot? We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers Opportunity to join a seasoned founding team with prior startup and acquisition experience Flexible vacation/time-off policy All federal holidays observed Competitive benefits package including wellness benefits Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks 401(k) plan The base pay range target for the role seniority described in this job description is $127,000 - $193,000 in most remote locations, and $159,000 - $215,000 in San Francisco, CA and New York City, NY. Final offer amounts depend on factors such as experience, location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some benefits may be available for part-time or temporary positions. Pilot is committed to a work environment free of discrimination and harassment, and to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view Pilot’s recruiting notices, EEO policy, recruitment agency policy, recruitment scam notice, and important E-Verify information, and our job candidate privacy policy here.
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The Role: Pilot's (Sr.) Demand Generation Manager will drive the creation and implementation of marketing programs and strategies to grow and accelerate qualified pipeline and closed revenue in the Growing Small Business vertical. This position requires a strategic, hands-on executor who can drive both self-serve customers and sales-led deals, with a target to scale to $100M in annual revenue. You will lead the effort in our largest vertical, building the systems and strategies to reach this goal. Responsibilities
Demand Generation Strategy Development: Develop and execute a comprehensive demand generation strategy in the Growing SMB Vertical that supports growth goals. Ensure the strategy aligns with company goals, integrating with product priorities, sales initiatives, and marketing objectives. Cross-functional Collaboration: Work closely with sales to understand objectives and feedback; align campaigns with sales goals to support lead and pipeline generation; facilitate sales and marketing alignment by sharing insights and campaign performance and adjusting tactics based on sales feedback; work with sales and product teams to develop messaging, positioning, and outreach tactics that engage prospects and accelerate pipeline generation. Campaign Planning and Execution: Plan and implement omni-channel campaigns across web, SEO, email, social, content, outbound, and events. Forecast, track, and report on campaign performance; run experiments in new channels and test campaign variables to optimize performance. Content Development to Support Demand Generation: Collaborate cross-functionally to create content that resonates with the target audience and drives lead generation; utilize content across channels to engage prospects and nurture leads throughout the sales funnel. Lead Generation and Nurture: Build omni-channel lead generation programs; oversee the lead lifecycle from lead creation through sales handoff, including lead gen, timely sales follow up, defining MQLs, building nurture programs that engage prospects; create repeatable, scalable, always-on nurture programs that drive SQLs, meetings, and pipeline. About You
Have 7+ years of working experience with 5+ years hands-on experience in Demand Generation at a high-growth, high-velocity, B2B company, with exposure to selling into small businesses. T-shaped marketer with experience spanning across paid ads, outbound, content marketing, webinars, field events, social media, etc., and how to package these into campaigns to drive leads and sales opportunities. Approach demand gen with an experimental mindset and are comfortable with data analysis to measure program impact. Familiarity with attribution, campaign performance, and forecasting. Working knowledge of our MarTech stack - SFDC, Marketo, Bizible/Marketo Measure, and Google Analytics. Proven ability to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously. Expert communicator and collaborator. Experience working with multiple stakeholders to drive a project or program to success. Join us at Pilot and help build a marketing machine that drives sustainable and scalable revenue growth. Your expertise and dedication will be key in shaping our entire GTM function and contributing to Pilot’s overall success. About Pilot
Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts who are hired as full-time, U.S.-based employees, learning the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers use. With a blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business. Pilot has over 2,000 customers and has raised over $170 million in financing from investors including Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock. Our most recent funding round doubled our valuation to $1.2 billion. Why Pilot? We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers Opportunity to join a seasoned founding team with prior startup and acquisition experience Flexible vacation/time-off policy All federal holidays observed Competitive benefits package including wellness benefits Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks 401(k) plan The base pay range target for the role seniority described in this job description is $127,000 - $193,000 in most remote locations, and $159,000 - $215,000 in San Francisco, CA and New York City, NY. Final offer amounts depend on factors such as experience, location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some benefits may be available for part-time or temporary positions. Pilot is committed to a work environment free of discrimination and harassment, and to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view Pilot’s recruiting notices, EEO policy, recruitment agency policy, recruitment scam notice, and important E-Verify information, and our job candidate privacy policy here.
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