Hanwha Vision America
Email Marketing & Lead Generation Manager
Hanwha Vision America, Teaneck, New Jersey, United States
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Overview Hanwha Vision America (HVA) is seeking an Email Marketing & Lead Generation Manager to bridge the gap between digital lead generation and the sales pipeline. This role sits within the Digital Marketing team and focuses on executing targeted email campaigns, nurturing inbound leads, and ensuring a seamless handoff to Sales once qualification criteria are met. By combining marketing automation expertise with lead development skills, this position helps maximize campaign conversions.
Responsibilities
Serve as the first point of engagement for inbound leads from forms, gated content, webinars, website, etc.
Execute and optimize personalized email campaigns, sequences, and automated email nurture workflows in HubSpot or similar platforms.
Monitor lead activity, engagement, and scoring in HubSpot to identify high-intent prospects.
Qualify leads via email engagement and route qualified leads to Sales with complete documentation in the Marketing automation platform & CRM.
Manage leads not yet sales-ready by enrolling them in nurture programs and tracking progress.
Partner with the Digital and Sales teams to provide feedback on campaign effectiveness and lead quality.
Qualifications & Requirements
3–4 years in marketing, email campaigns, and lead development.
Proficient in HubSpot: emails, workflows, sequences, lifecycle stages, reporting.
Skilled writer with a knack for crafting personalized, engaging email copy.
Highly organized, detail-driven, and strong communicator.
Quick to act on qualified leads with sharp prioritization skills.
Knowledgeable in lead scoring, lifecycle stages, and CRM handoff best practices.
Proven collaborator across Marketing and Sales teams.
Nice-to-Have Skills
Experience with Marketing Automation & CRM platforms.
Experience with A/B testing in email campaigns or outreach and general marketing communications.
Understanding of funnel performance metrics.
Success Metrics
Engaging quickly and meaningfully with new marketing leads.
Successfully qualifying and passing leads.
Contributing to stronger MQL-to-SQL conversion rates.
Helping Inside Sales book more qualified meetings and opportunities.
Maintaining accurate, up-to-date lead data in Marketing & Sales platforms.
Driving engagement through targeted email campaigns and nurture workflows.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Security and Investigations
Referrals increase your chances of interviewing at Hanwha Vision America by 2x.
Get notified about new Email Marketing Manager jobs in Teaneck, NJ.
New York, NY
#J-18808-Ljbffr
Overview Hanwha Vision America (HVA) is seeking an Email Marketing & Lead Generation Manager to bridge the gap between digital lead generation and the sales pipeline. This role sits within the Digital Marketing team and focuses on executing targeted email campaigns, nurturing inbound leads, and ensuring a seamless handoff to Sales once qualification criteria are met. By combining marketing automation expertise with lead development skills, this position helps maximize campaign conversions.
Responsibilities
Serve as the first point of engagement for inbound leads from forms, gated content, webinars, website, etc.
Execute and optimize personalized email campaigns, sequences, and automated email nurture workflows in HubSpot or similar platforms.
Monitor lead activity, engagement, and scoring in HubSpot to identify high-intent prospects.
Qualify leads via email engagement and route qualified leads to Sales with complete documentation in the Marketing automation platform & CRM.
Manage leads not yet sales-ready by enrolling them in nurture programs and tracking progress.
Partner with the Digital and Sales teams to provide feedback on campaign effectiveness and lead quality.
Qualifications & Requirements
3–4 years in marketing, email campaigns, and lead development.
Proficient in HubSpot: emails, workflows, sequences, lifecycle stages, reporting.
Skilled writer with a knack for crafting personalized, engaging email copy.
Highly organized, detail-driven, and strong communicator.
Quick to act on qualified leads with sharp prioritization skills.
Knowledgeable in lead scoring, lifecycle stages, and CRM handoff best practices.
Proven collaborator across Marketing and Sales teams.
Nice-to-Have Skills
Experience with Marketing Automation & CRM platforms.
Experience with A/B testing in email campaigns or outreach and general marketing communications.
Understanding of funnel performance metrics.
Success Metrics
Engaging quickly and meaningfully with new marketing leads.
Successfully qualifying and passing leads.
Contributing to stronger MQL-to-SQL conversion rates.
Helping Inside Sales book more qualified meetings and opportunities.
Maintaining accurate, up-to-date lead data in Marketing & Sales platforms.
Driving engagement through targeted email campaigns and nurture workflows.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Security and Investigations
Referrals increase your chances of interviewing at Hanwha Vision America by 2x.
Get notified about new Email Marketing Manager jobs in Teaneck, NJ.
New York, NY
#J-18808-Ljbffr